CBS LAUNCHES FIRST-OF-ITS-KIND INITIATIVE THAT EMPOWERS VIEWERS TO DONATE TO CHARITIES -- WITHOUT SPENDING THEIR OWN MONEY Published on: 03/09/2015 | All 2015 Press Releases
CBS ECOMEDIA'S VIEWERS TO VOLUNTEERS LAUNCHES TODAY
Toyota Is Inaugural Sponsor; 11 of the Nation's Leading Charities Join as Launch Partners
Click Here For the Viewers to Volunteers Platform
NEW YORK, N.Y. March 9, 2015 CBS EcoMedia today announced the launch of Viewers to Volunteers, or V2V, a new multi-screen initiative that empowers people to give to a charity of their choice without spending their own money. V2V offers viewers an online destination to watch videos and read articles that further a good cause. When viewers watch or share these advertiser-sponsored videos via their smartphones, tablets or computers, they help direct real-life financial contributions to the nation's most effective nonprofit organizations.
Viewers to Volunteers is a digital giving platform bringing together media, advertising and philanthropy in an interesting new way, opening doors to viewers at any income level looking to make a difference, said Leslie Moonves, President and Chief Executive Officer of CBS Corporation. We are excited about all that V2V can do to benefit the nation's leading charities, our advertisers and our viewers.
Paul Polizzotto, President and Founder, CBS EcoMedia added, The launch of Viewers to Volunteers builds on the core mission of CBS EcoMedia, which is to improve the quality of people's lives. I'm confident that V2V will have a profound impact not only in how people support causes, but also in how some of our nation's most effective and marquee nonprofits are funded.
For an overview of EcoMedia and the integration of V2V, click here.
For details on V2V, click here.
Toyota is serving as the inaugural advertiser funding projects in four major markets: Los Angeles, Dallas, Minneapolis and Philadelphia. Beginning today, viewers nationally can engage with Toyota-sponsored content available across all mobile platforms. Later this spring, as CBS EcoMedia partners with additional advertisers, an app for smartphones, tablets and other devices will be rolled out, allowing V2V to support nonprofits and projects in communities nationally.
Eleven of the country's leading charities are serving as launch partners:
FIRST BOOK: First Book is a nonprofit social enterprise that has distributed more than 125 million books and educational resources to programs and schools serving children from low-income families through the United States and Canada.
FISHER HOUSE FOUNDATION: Fisher House Foundation is best known for a network of comfort homes where military and veterans' families can stay at no cost while a loved one is receiving treatment.
JUNIOR ACHIEVEMENT USA: Junior Achievement is the worlds largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices.
KIDS IN NEED FOUNDATION: The Foundation's mission is to ensure that every child is prepared to learn and succeed by providing free school supplies nationally to students most in need.
LITTLE KIDS ROCK: Little Kids Rock is a national nonprofit that is dedicated to ensuring that all children have the opportunity to unlock their inner music makers.
MEALS ON WHEELS AMERICA: Meals on Wheels America is the oldest and largest national organization supporting the more than 5,000 community-based programs across the country that are dedicated to addressing senior isolation and hunger.
NATIONAL RECREATION AND PARK ASSOCIATION: The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people.
SPECIAL OLYMPICS WORLD GAMES: Special Olympics is a global movement that unleashes the human spirit through the transformative power and joy of sports, every day around the world. The 2015 Special Olympics World Games, with the unparalleled spirit, enthusiasm, teamwork, joy and displays of courage and skill that are hallmarks of all Special Olympics events, will feature 25 Olympic-style sports in venues throughout the Los Angeles region.
STARLIGHT CHILDREN'S FOUNDATION: Founded in 1982, Starlight Children's Foundation is a leading global charity that partners with experts to improve the life and health of kids and families around the world.
VOLUNTEERS OF AMERICA: Volunteers of America is a national, nonprofit, faith-based organization dedicated to helping those in need live healthy, safe and productive lives.
POINTS OF LIGHT: Points of Light the largest organization in the world dedicated to volunteer service mobilizes millions of people to take action that is changing the world. Points of Light will power the volunteer event feed on V2V.
By harnessing the power of CBS, social media and the latest innovations in technology, we are extending the privilege of giving to everyone, said Polizzotto. Our hope is when you combine this new way of giving with national advertisers like Toyota, we'll make tangible and positive improvements in the areas of veteran's services, education, health and wellness, and the environment.
V2V is the latest program of CBS EcoMedia to allow advertisers to leverage their media spending to make tangible, positive impacts in communities throughout the country. Previously launched CBS EcoMedia programs include EducationAd, WellnessAd and the EcoAd. For additional information, visit ecomediacbs.com.
About CBS EcoMedia Inc.
EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company's mission is to harness the power of the advertising dollar to make tangible, quality of life improvements i
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
CBS LAUNCHES FIRST-OF-ITS-KIND INITIATIVE THAT EMPOWERS VIEWERS TO DONATE TO CHARITIES -- WITHOUT SPENDING THEIR OWN MONEY Published on: 03/09/2015 | All 2015 Press Releases 
