Chicago Bears' Video Production Facilities at Halas Hall Designed for Versatility VP of Content & Innovation Greg Miller offers a peek inside the team's resources By Brandon Costa, Director of Digital
Wednesday, March 6, 2019 - 1:48 pm
Print This Story
Story Highlights
For the Chicago Bears, it all came together. Fast.
First it was a shocking trade for defensive stud Khalil Mack. Then young quarterback Mitch Trubisky began to mature and excel. Suddenly, after four straight losing seasons, one of the NFL's most iconic franchises was back, posting a 12-win campaign. The team's in-house video production department was up to the task.
The Chicago Bears facilities at Halas Hall inlcudes a 2,100-sq-ft video production studio that was first erected during a renovation of the building in 2013.
What stands out [from 2018] was the ability of the staff to be prepared for success, says Greg Miller, VP of Content & Innovation for the Bears. When you go through multiple seasons without much success, it can be easy to hang your heads. You don't get to do a lot of the cool things and it's hard to maximize your content in the way that you want to. But you have to be prepared for when that success does come. I was really proud of everybody, because we were.
The Bears have been at this video production game was quite some time. In fact, they've been doing it longer than most other NFL franchises. Miller has been handling in-house media for the club for more than 15 years and the team has utilized a 2,100-square foot television studio at the team's headquarters in Halas Hall since 2013.
These days, Miller oversees everything under the umbrella of content and production, digital media, and social media. The team is up to 17 fulltimers across all of those divisions, which are headed up by Dan Barile (Director of Content and Production), Matt Koch (Director of Digital Media), and Jen Tulicki (Director of Social Media).
VP of Content & Innovation Greg Miller has worked for the Chicago Bears since 2002.
When it comes to content, Miller takes a pretty practical approach. Content that engages audiences and bringing value to the team's corporate partners takes top priority. From there, the devil is in the (data-filled) details.
Every piece of content is a winner or a loser, says Miller. You want the winners and we have tools to measure that. You know what is winning and what's losing. Quality wins. If it's a compelling piece of content, it's going to do well. To me, you have to customize every piece of content to where it's going. You can't take a video that you put on YouTube and just put it on Instagram. You need to be conscious of the platform and the channel.
As with any professional of collegiate sports program, wins don't automatically guarantee great content. Much of access relies on strong relationship building with the coaching staff, players, and other departments within the organization. Miller's team excelled in that area in 2018. The Bears' relationship with its team and coaching staff really showed its worth in a series called Club Dub, when videographers were able to capture a series of dance parties that took place in the team's locker room following wins. That level of access married with a winning club led to a major increase in engagement in the team's CrowdTangle reports supplied by the league.
Ain't no party like a #ClubDub party.#DaBears | #NFCNorthChamps pic.twitter.com/5AWCTOC1qa
Chicago Bears (@ChicagoBears) December 17, 2018
In addition, the entire department drew praise from fans and the industry for its Monsters of the Midway campaign that depicted Bears players as Marvel-esque superheroes. Those illustrations appeared in graphics and videos across all of the Bears' content all season long.
We went all in on it, says Miller when asked to explain the campaign's success. Some people will dabble in something like that but we decided to go all in. We knew that we were changing our look for last season but also that we were only one year away from a look for our 100th [anniversary] so this was the time to do it. It was a bridge year.
The Bears' studio is supported by a control room that is anchored by a Sony production switcher. The control room will remain unaltered as Halas Hall goes under some renovations this offseason.
The Bears actually worked with one of their former players, Israel Idonije, on the campaign. The former defensive end owns his own company called Athletic Comics.
2019 will definitely have quite a different feel as the franchise will be celebrating its 100th anniversary. Miller didn't disclose details of what that campaign might look like but did note that it won't just be a sea of sepia tone.
We are looking forward as much as we're looking back with our 100th celebration, says Miller. It's a new era of Bears Football. It's going to have modern look. It's not going to be all just black and white photos.
The distribution game continues to evolve around the industry, as well. According to Miller, the team is exploring the possibility of adding a connected TV app for the 2019 season. There's always something new to account for. In fact, NFL teams were only allowed by the league as recently as two years ago to have their own YouTube channel. Now, according to Miller, its one of the team's most successful platforms.
The Bears video production studio is sponsored by PNC.
It changes every year and it loosens up every year, Miller said on the content that league allows the team to post in real time on game days. It used to be so limited in what highlights you can use. The league has loosened things considerably. So each year you kind of guess what you're going to be doing because you're not sure what&
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Chicago Bears' Video Production Facilities at Halas Hall Designed for Versatility VP of Content & Innovation Greg Miller offers a peek inside the team's resources By Brandon Costa, Director of Digital 
