Hawthorne Direct, a full service brand response advertising agency, has promoted Jessica Hawthorne-Castro to Chief Operating Officer. Hawthorne-Castro had been the company's Vice President of Operations & Client Services. The announcement was made today by Tim Hawthorne, Chairman/CEO and Founder of Hawthorne Direct.
Representing the next generation of brand marketing experts, Hawthorne-Castro, Tim Hawthorne's daughter, will remain based in the company's Western Regional offices in Los Angeles. In her new position, she will focus her efforts on the company's internal affairs, helping to shape the future direction of the agency by empowering department heads with additional duties and ensuring the efficiency and productivity of all inter-departmental efforts, both in Los Angeles and the Midwest office locations.
Regarding her promotion, Hawthorne said, Six years ago, Jessica proved herself to be a rising star as one of the youngest female Hollywood agents at the William Morris Endeavor Talent Agency. Since coming to our agency in 2007, she has proven herself once again, showing impressive strength in operations and strategy and fundamentally changing our company's mission statement for the next generation. As CEO, I couldn't be more appreciative; as a father, I couldn't be more proud.
Adds Hawthorne-Castro, I have always been extremely optimistic about the direct response industry, as I believe accountable advertising is where the future of marketing for brands has long been headed. It is more important than ever for CMOs and CFOs of large corporations to have accountability for their expenditures they want to ensure that their money is working for them, and we can ensure an ROI for every marketing dollar spent. We specialize not only in developing the creative messaging of our clients' ad campaigns and in targeted media placements, but we are also renowned for providing the detailed and breakthrough analytics behind every aspect of a campaign. Hawthorne Direct provides fully integrated marketing efforts and truly accountable advertising. We are positioning ourselves as the marketing agency of the future, with the goal of helping our clients significantly elevate their brands.
ABOUT JESSICA HAWTHORNE-CASTRO:
Jessica Hawthorne-Castro first joined Hawthorne Direct in 2007 as an Account Executive. During the course of the past six years, she worked her way up the company's corporate ladder, later becoming a Senior Account Executive, Director of Client Services, Director of Client Services & Operations, and culminating with the title of Vice President of Operations & Client Services.
Throughout her tenure with Hawthorne Direct, she has fostered service-oriented relationships with the company's high profile clients, helping them to envision, create and execute their advertising plans. Her strategy is renowned for its hands-on and highly responsive approach. To date, her clients have included 3M (Command, Post-it, Scotch-Brite), Armor All, Black & Decker, Remington, Transamerica, PETA, Carbonite, Audible, Hoover, and more.
Prior to joining Hawthorne Direct, Hawthorne-Castro had been a successful television literary agent with William Morris Endeavor (formerly Endeavor), one of Hollywood's top, full service talent agencies representing performers, writers, directors and producers for television and feature films. As the agent for an impressive list of WME's top TV talent, she identified and negotiated opportunities for shows airing on all major broadcast and cable television networks. She also packaged key elements necessary to develop TV shows, working regularly with executives from CBS, Fox, NBC, HBO, USA, Bravo, and others. In this capacity, Hawthorne-Castro assisted the creators of a number of top rated television programs, including Entourage, The Office, Heroes, 24 and Law and Order, to name a few.
Hawthorne-Castro holds a Magna Cum Laude MBA degree from LoyolaMarymount University, with a double emphasis in Management and Marketing. She also holds a Cum Laude Bachelors degree from UCLA'sSchool of Arts and Architecture. She and her husband, James Castro, an investment banker with Grief & Company, live in West Hollywood, CA, with their new son, Braden.
ABOUT HAWTHORNE DIRECT:
Hawthorne Direct is a full service brand response advertising agency, specializing in strategic planning, creative development, production, media planning, buying and analytics, and campaign management for integrated marketing campaigns. With nearly 30 years of proven excellence in brand response, the agency combines persuasive brand messaging with best-in-class analytic systems to create accountable, high performance advertising campaigns.
Hawthorne Direct has developed successful award-winning campaigns for brands such as 3M, Armor All, Bose, Black & Decker, Hamilton Beach,Pella, SanDisk, Transamerica, United Healthcare, and more.
The agency is headquartered in Los Angeles, with the founding office located in the Midwest. Hawthorne Direct was founded in 1986 by Timothy R. Hawthorne, who serves as Chairman/CEO. Hawthorney's daughter, Jessica Hawthorne-Castro, today holds the post of COO. For more information, please visit http://www.hawthornedirect.com
###
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
Hawthorne Direct, a full service brand response advertising agency, has promoted Jessica Hawthorne-Castro to Chief Operating Officer. Hawthorne-Castro had been the company's Vice President of Operations & Client Services. The announcement was made today by Tim Hawthorne, Chairman/CEO and Founder of Hawthorne Direct.
