Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes.
Tubi represented a third of all streaming during the Big Game.
Streaming notches the largest share of TV to date with 43.5%; traditional TV leads by less than a share point with 44.4%.
NEW YORK - March 18, 2025 - Super Bowl Sunday ranks as one of the most heavily viewed days of television each year, and this year's Super Bowl Sunday, February 9, tracked with historic trends as TV viewing across the day exceeded 110 billion viewing minutes. This total day viewership milestone has been reached just one other time since The Gauge launched in May 2021, with Super Bowl Sunday on February 11, 2024, leading by a relatively slim margin of about 500 million minutes.
A record-breaking 127.7 million viewers watched FOX's broadcast of Super Bowl LIX, including a simulcast streamed on Tubi (FOX's free streaming service), which clearly resonated with consumers and further illustrated how cross-platform distribution has materialized into real world success. While previous Super Bowls have offered alternative streaming options, Tubi's free and subscriptionless features provided a means for the Big Game to reach even more viewers. As the game aired live, Tubi represented a third of all streaming usage and multiplied its audience to nearly 16 times its January 2025 average. Viewers that watched Tubi during the Super Bowl were 38% more likely to be 18-34 than the total game average, and also skewed slightly female. Overall, Tubi's February usage was up 17% over January to finish with 2.0% of total TV watch-time, its largest share since July 2024.
Following typical seasonal trends, time spent watching television decreased from January to February. Streaming was least impacted, however, and the category gained 0.9 share points versus January to account for 43.5% of total viewing time this month, marking its largest share of the TV viewership pie to date. By comparison, broadcast (21.2%) and cable (23.2%) combined to account for 44.4% of TV in February.
Time spent watching YouTube on TV in February was up 2.5% versus last month to represent 11.6% of total TV viewing-a record for YouTube and the streaming category overall. Additionally, nearly 27% of time spent streaming in February was dedicated to watching YouTube.
Following its platform-best performance achieved last month, Netflix represented the second largest share among streaming services in February with 8.2% of TV. Netflix also owned the top streaming program in February with its original action-thriller series The Night Agent, which captured 6 billion viewing minutes across the month. Bluey on Disney was second with 4.2 billion minutes.
Among cable viewing, the championship game in the inaugural NHL 4 Nations Face-Off drew this month's largest cable audience, with 9.3 million viewers on ESPN. FOX News Channel represented the next 13 top cable telecasts, as cable news gained 8% over January to represent 27% of all cable viewing in February.
On broadcast, the Super Bowl and its pregame and postgame programs on FOX were followed by NBC's Saturday Night Live 50th Anniversary Special with 16.5 million viewers, and The Grammys on CBS with 16.2 million viewers. Broadcast dramas, which accounted for the largest share of broadcast viewing in February (27%), were up 15% versus last month and led by CBS' Tracker (10.6 million) and Matlock (9.4 million).
Last month's post-season success for the NFL and College Football Playoffs meant an even steeper decline for traditional TV viewing in February. This was most obvious among sports events viewership, which fell 54% on broadcast and 42% on cable versus January. Despite strong showings by the Super Bowl and aforementioned top telecasts, total broadcast fell by 10% to account for 21.2% of TV (-1.3 pts.). Meanwhile, cable declined 9% and totaled 23.2% of TV (-1.2 pts.).
The February 2025 interval dates included 01/27/2025 through 02/23/2025. Nielsen reporting follows the broadcast calendar with measurement weeks that run Monday through Sunday.
-- Note: As of the January 2025 Gauge report, Disney , Hulu and ESPN viewing are aggregated into a single total represented as Disney Streaming. Learn why.
About The Gauge The Gauge is Nielsen's monthly snapshot of total broadcast, cable and streaming consumption that occurs through a television screen, providing the industry with a holistic look at what audiences are watching. The Gauge was expanded in April 2024 to include The Media Distributor Gauge, which reflects total viewing by media distributor across these categories. Read more about The Gauge methodology and FAQs.
About NielsenNielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences-now and into the future. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, Facebook and Instagram).
Press ContactLauren Pabst
lauren.pabst@nielsen.com
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes.
