Sony Pixel Power calrec Sony

The evolution of radio: Astro Radio charts digital heights with ...

05/02/2021

The evolution of radio: Astro Radio charts digital heights with SYOK

Date Released:05 Feb 2021

Share

Tweet

Kuala Lumpur, 5 February - 2020 saw many dramatic shifts and changes in the media landscape as consumers adjust to social restrictions and the pandemic. In Malaysia, internet usage increased by more than 29% between 2019 and 2020, which correlated with a surge in online activities peaking at 4.8 hours per day including consuming entertainment, shopping and chatting.

The consumption of digital content continues to grow across all ages, further accelerated by the Covid-19 pandemic and the MCO. Radio is not spared from this digital migration and shift in the consumer's media consumption trends. Such industry changes force many radio networks to pivot their business models in order to be relevant to the daily lives of over 20.3 million weekly Malaysian listeners.

A recent GfK study showed that 97% of Malaysians continue to consume radio from home during the Covid-19 pandemic. The continuation of travel restrictions has increased in-home listening to radio via mobile devices for the latest breaking news and entertainment. Astro Radio understands that radio listenership is increasingly driven by an omnipresence in digital arenas catering to listeners in their cars, at home or in offices via mobile devices. To this end, Astro Radio's 11 radio brands housed under its SYOK app continuously create and evolve to remain relevant to fans. Through the SYOK app, all Malaysians can opt to stream their favourite radio brands, music channels and a wide variety of podcasts.

Aaron Pinto, Head of Content, Astro Radio said, In conjunction with World Radio Day 2021, we are delighted that Malaysians continue to enjoy high-quality live radio anytime, anywhere, as well as SYOK Original videos, SYOKcasts (podcasts), contests, articles, news and traffic updates on the SYOK app. SYOK continues to chart growth in an upward trajectory with an average growth of 5.72% in monthly average users to 410K as at October 2020.

Additionally, during the pandemic, Astro Radio acknowledged the struggles faced by many businesses trying to make ends meet and have been proactive in helping rebuild the lives of many Malaysians. Early this year, we set out to help rebuild local micro businesses by offering free publicity through free commercial airtime and exposure on Astro Radio's social media pages and websites. We are happy to share we received more than 2,800 entries by various local businesses, across all our brands.

During the pandemic, SYOK saw the opportunity for successful collaborations, including with e-commerce giant, Shopee, for contest SYOK Super Bonanza', where RM15,000 worth of Shopee vouchers were given out, to reward users whilst keeping them entertained in these trying times, garnering over 14,000 entries. The success led to a subsequent collaboration, SYOK Ang Pow Bonanza', a Chinese New Year contest giving out Shopee Vouchers as ang pows'. Separately, SYOK also explored a collaboration with social media platform, Tik Tok, for a hashtag campaign, #TerimaKasihHero, encouraging netizens to pay homage to our frontliners through creativity, which received over 62,300 video submissions.

Pinto said, Through the various SYOK content pillars, we also offer a myriad of advertising and sponsorship opportunities for our partners to engage with their audiences. In 2019, Pepsi Beraya Sakan campaign on SYOK reached an estimated 5.8 million listeners and received an impressive 23,000 entries. This was made possible with our comprehensive 360 approach which utillised our talents, on-ground and ultimately our prominent digital presence. Businesses can continue to explore opportunities across all SYOK content pillars including the podcasts (SYOKcasts), which has seen a tremendous increase in listenership during the Movement Control Order.

Under SYOK's podcast category, Malaysians can explore several different offerings, including Catch-Up Radio', SYOKcast Originals' and shows from content partners. In 2020, SYOKcast Originals', SYOK original podcasts, achieved more than 580,000 streams. Since its launch, SYOK has continue to grow its library of original SYOKcasts and uniquely Malaysian show formats from talk shows to docu-dramas across languages, many of which featuring prominent local figures across industries. Some of the more recent SYOKcasts include Belang Harimau Besi', a strategic partnership with Dewan Bahasa dan Pustaka and the Malaysian Army (Angkatan Tentera Malaysia), Remang', Malaysia's first horror Malay audio drama, Confession Bilik Gelap' inspiring stories by local personalities, That 20's Show' featuring struggles of those in their 20s, The Rockstar's Guide', for local musicians and many more.

This year, Astro Radio will continue to develop and introduce new features for the SYOK app including live streaming, offering increased opportunities for high-quality content production as well as collaborations with businesses.

Celebrate World Radio Day 2021 and immerse yourself with the exciting SYOK app. Download SYOK for free on Google Play Store, Apple App Store and Huawei App Gallery.

Sources: Google, Temasek and Bain, e-Conomy SEA 2020 | GfK Radio Audience Measurement (RAM), Wave 2, 2020 | GfK Radio MCO Study: A Survey to Understand Listeners' Media Habits During the MCO Period (May, 2020) | Google Analytics (Jan - Oct 2020) |SYOK Dashboard - Monthly Active Users (October, 2020) |
LINK: https://www.astro.com.my/mediaroom/articledetails.aspx?id=1358&title=t...
See more stories from astro

Asia, Australia & Oceanic Stories

22/04/2021

Queensland crime drama Troppo coming to ABC

22 04 2021 - Media release Queensland crime drama Troppo coming to ABC Yolanda Ramke, Thomas Jane ABC, AGC Television, Screen Australia and Screen Queensland...

22/04/2021

Thrilling new drama Barons greenlit for ABC

22 04 2021 - Media release Thrilling new drama Barons greenlit for ABC Marieke Hardy, Matt Cameron, Liz Doran The hedonistic world of surfing, the cutthroat ...

22/04/2021

Marc Fennell tackles racism in bold new documentary series

22 04 2021 - Media release Marc Fennell tackles racism in bold new documentary series Marc Fennell Popular media personality and Walkley award-winning journa...

14/04/2021

7/04/2021

Absolutely gutting, frightening eye opener and a call to arms. - The Sydney Morning Herald A timely, probing, compassionate, respectful and ultimately import...

12/04/2021

RAAGA introduces Pei Diary', new Tamil paranormal podcast

RAAGA introduces Pei Diary', new Tamil paranormal podcast Date Released:12 Apr 2021 Share Tweet Stream this podcast series via the SYOK app or RAAGA...

08/04/2021

Stream action-fantasy film Monster Hunter' on Astro and stand ...

Stream action-fantasy film Monster Hunter' on Astro and stand to win prizes Date Released:08 Apr 2021 Share Tweet Win a Sony PlayStation 5 and exclu...

05/04/2021

Go Shop celebrates 10 million products sold with amazing deals ...

Go Shop celebrates 10 million products sold with amazing deals and celebrity shows Date Released:24 Mar 2021 Share Tweet Go Shop is celebrating 10 millio...

02/04/2021

Celebrity music reality show, 'Rockstar' premieres on Zee Tamil ...

Celebrity music reality show, 'Rockstar' premieres on Zee Tamil HD (Ch 223) Date Released:02 Apr 2021 Share Tweet Featuring Indian music legends ...

31/03/2021

Screen Australia announces over $2 million of Enterprise funding

31 03 2021 - Media release Screen Australia announces over $2 million of Enterprise funding Enterprise People funding recipients Matt Okine, Alice Willison, G...

29/03/2021

22/03/2021

SBS Food has been busy cooking up a fresh new food show, The Cook Up with Adam Liaw, and with 200 episodes it's the biggest commission in the network's ...

26/03/2021

RAAGA fans can win a share of RM4000 cash with on-air contest ...

RAAGA fans can win a share of RM4000 cash with on-air contest RAAGAvil Enna Sattam Inthe Neram?' Date Released:26 Mar 2021 Share Tweet RAAGA fans st...

26/03/2021

New pop-up channel, Jackie Chan (Ch 400) for Astro Movies Pack ...

New pop-up channel, Jackie Chan (Ch 400) for Astro Movies Pack customers Date Released:25 Mar 2021 Share Tweet Astro is excited to offer Movies Pack cust...

25/03/2021

Astro's resilience continues, FY21 PATAMI at RM540mn

Astro's resilience continues, FY21 PATAMI at RM540mn Date Released:25 Mar 2021 Share Tweet Media Pack Executing Next Phase of Transformation Astro ...

24/03/2021

MY32Tan Tze May55 Daniel

MY 32 Tan Tze May 55 Daniel Date Released:21 Mar 2021 Share Tweet 20 32 Tan Tze May MY 74 ...

22/03/2021

Toshiba Executes Strategic Alliance Agreement and Invests in Counter-Drone Security Company Fortem Technologies, Inc.

Toshiba Corporation Toshiba Infrastructure Systems & Solutions Corporation TOK...

21/03/2021

15/03/2021

SBS Media is raising awareness of the benefits of greater investment by agencies and brands in Australia's Indigenous media platforms with the launch of Bey...

18/03/2021

12/03/2021

SBS and National Indigenous Television (NITV) have announced the appointment of two commissioning editors, with Bernadine Lim joining SBS as Commissioning Edito...

18/03/2021

Enjoy premiering international and local Tamil shows on Astro

Enjoy premiering international and local Tamil shows on Astro Date Released:18 Mar 2021 Share Tweet Featuring award-winning, star-studded cast and crew ...

17/03/2021

Screen Australia announces production funding for 10 documentaries

17 03 2021 - Media release Screen Australia announces production funding for 10 documentaries The Secret World of Fungi (Photo credit: Stephen Axford) Screen...

16/03/2021

Toshiba and Midtown Clinic Have Signed a Joint Research Agreement on microRNA Detection Technology for Early Detection of Cancer

TOKYO Toshiba Corporation (TOKYO: 6502) has executed a joint research agreement...

16/03/2021

9/03/2021

National Indigenous Television (NITV) has announced that acclaimed writer and journalist, Jack Latimore, has been appointed as Managing Editor for NITV's di...

15/03/2021

Stand to win a share of RM6000 cash with on-air contest ...

Stand to win a share of RM6000 cash with on-air contest RAAGAvil Kandupudi Kandupudi!' Date Released:15 Mar 2021 Share Tweet RAAGA fans can participat...

15/03/2021

The hottest K-idol experiences available exclusively to all ...

The hottest K-idol experiences available exclusively to all Astro customers Date Released:12 Mar 2021 Share Tweet Live stream KCON:TACT 3' concerts,...

12/03/2021

Astro strengthens kids entertainment with new channel TA-DAA!' ...

Astro strengthens kids entertainment with new channel TA-DAA!' (Ch 612) Date Released:12 Mar 2021 Share Tweet Stream over 1000 episodes of hit shows...

11/03/2021

4/03/2021

The 6 x 10-minute digital drama series will premiere on SBS on Demand on Friday 2 April. The Tailings follows the events that take place after the death of tee...

11/03/2021

All customers can watch the 63rd Grammy Awards 2021 live on Astro

All customers can watch the 63rd Grammy Awards 2021 live on Astro Date Released:11 Mar 2021 Share Tweet All Astro customers can watch the 63rd Grammy Awa...

09/03/2021

Establishment of a Carbon Neutral LNG Buyers Alliance

Toshiba Corporation Tokyo Gas Co., Ltd. Asahi Group Holdings, Ltd. Isuzu Motors Ltd. Olympus Corporation Sakai Chemical Industry Co., Ltd. Duskin Co., Ltd...

08/03/2021

New initiatives announced to inspire inclusivity in the screen industry

08 03 2021 - Media release New initiatives announced to inspire inclusivity in the screen industry The Gender Matters Taskforce at their first meeting in earl...

05/03/2021

New Interoperability Trial of Open and Disaggregated 5G Access Equipment

Accelerating Lower Network Building Cost by Open and Disaggregated Technologies KDDI CORPORATION KDDI Research, Inc. MobiCom Corporation LLC The Telecom...

04/03/2021

ZAYAN memperkenalkan personaliti baharu, Tajdid Hadhari di ...

ZAYAN memperkenalkan personaliti baharu, Tajdid Hadhari di segmen ZAYAN Valet Date Released:04 Mar 2021 Share Tweet Strim Isnin - Jumaat, 3ptg - 7mlm di ...

04/03/2021

Zee Champs' kids talent competition open for auditions

Zee Champs' kids talent competition open for auditions Date Released:04 Mar 2021 Share Tweet About Zee Champs' Malaysian parents with aspiring ...

04/03/2021

ABS Assures Essential, High-Speed Connectivity to the Remote Pacific Islands

Singapore, 4 March 2021: ABS has reinforced its commitment to the delivery of high-speed connectivity to the remote Pacific Islands and upgraded Tuvalu Telecomm...

03/03/2021

Nickelodeon International, Network 10 and Screen Australia announce Taylor's Island

03 03 2021 - Media release Nickelodeon International, Network 10 and Screen Aust...

02/03/2021

23/02/2021

SBS today announced its Tuesday night current affairs line-up will launch for 2021 on 16 March, from 8.30pm AEDT. The season return will be kicked off with new ...

02/03/2021

Screen Australia announces development funding for 21 projects

02 03 2021 - Media release Screen Australia announces development funding for 21 projects Debra Oswald, Sarah Bassiuoni, Khoa Do Screen Australia has announc...

01/03/2021

SYOK introduces TechniPod', a new technology and gaming podcast

SYOK introduces TechniPod', a new technology and gaming podcast Date Released:01 Mar 2021 Share Tweet Stream this SYOKcast series via the SYOK app o...

28/02/2021

22/02/2021

The video explains the different phases of the Australian Government's COVID-19 Vaccine National Rollout Plan, specifically in what order different workers ...

26/02/2021

Watch premiering local Tamil crime thriller series, Sivanthu ...

Watch premiering local Tamil crime thriller series, Sivanthu Pochi Nenje' Date Released:26 Feb 2021 Share Tweet Premiering on 1 March on Astro Vinmeen...

25/02/2021

RAAGA fans stand to get bills paid with RAAGAvil Etho Engalaal ...

RAAGA fans stand to get bills paid with RAAGAvil Etho Engalaal Mudinthathu' Date Released:25 Feb 2021 Share Tweet RAAGA fans can participate in RAAGA...

25/02/2021

ABC Children's series Parent Up and The PM's Daughter greenlit

25 02 2021 - Media release ABC Children's series Parent Up and The PM's Daughter greenlit The PM's Daughter Tristram Baumber, Lou Sanz, Alice Wi...

24/02/2021

Toshiba a Clarivate Top 100 Global Innovators 2021 for Tenth Consecutive Year

TOKYO Toshiba Corporation's (TOKYO: 6502) long-standing dedication to driving forward technological innovation has once again secured its selection for the ...

24/02/2021

Screen Australia and The Guardian fund two online documentaries

24 02 2021 - Media release Screen Australia and The Guardian fund two online documentaries JUVIE director Charby Ibrahim and DoP Vincent Lamberti Two documen...

23/02/2021

Venera Technologies introduces CapMateTM

Venera Technologies introduces CapMate , an Innovative Cloud-Based Closed Caption Verification & Correction Solution CapMate leverages machine learning techn...

23/02/2021

17/02/2021

SBS, in partnership with Screen Australia, state and territory agencies Film Victoria, Screen Canberra, Screen NSW, Screen Queensland, Screenwest and the South ...

23/02/2021

Joint Statement from Malaysia's Entertainment and Media Industry ...

Joint Statement from Malaysia's Entertainment and Media Industry (E&M) Date Released:23 Feb 2021 Share Tweet Media Pack Piracy steals RM3 billion an...

22/02/2021

Radio ERA perkenal JoHaRaRy Pagi ERA' dengan Sherry Alhadad

Radio ERA perkenal JoHaRaRy Pagi ERA' dengan Sherry Alhadad Date Released:22 Feb 2021 Share Tweet Strim segmen pagi baharu sekarang bersama Johan, H...

22/02/2021

TheAngle and ABS extend partnership to serve customers in the MENA region.

Dubai, UAE, 22nd February 2021 ABS, a leading satellite operator and TheAngle, a specialized network services integrator, announced today they have extended t...

19/02/2021

Toshiba Appoints Executive Officers for Each Region, Establishes Sustainability Management Division

TOKYO Toshiba Corporation (TOKYO: 6502) today announced that it has appointed ex...

19/02/2021

Toshiba Recognized by CDP as Supplier Engagement Leader in Efforts to Counter Climate Change throughout Value Chain

TOKYO Toshiba Corporation (TOKYO: 6502) has been recognized as a Supplier Engag...

19/02/2021

KDDI To Launch "AWS Wavelength" On December 16, Offering Ultra Low Latency on the 5G Network Edge

Creating New Business Models KDDI CORPORATION December 16,2020 -- KDDI, ...