Sony Pixel Power calrec Sony

Grass Valley's Tim Shoulders Says Business Is Back; Company Rebrands, Focuses on Live Production

08/10/2021

Grass Valley's Tim Shoulders Says Business Is Back; Company Rebrands, Focuses on Live Production Remote working, cloud-based applications are increasingly important By Ken Kerschbaumer, Editorial Director

Friday, October 8, 2021 - 10:28 am

Print This Story | Subscribe

Story Highlights

Grass Valley today officially took the wraps off a new look as well as a new focus under the banner We Love Live. The goal, according to Grass Valley CEO/President Tim Shoulders, is to keep the Grass Valley name and build the business on six key pillars: the GV Media Universe and its cloud-based Agile Media Processing Platform (AMPP) tools, technical excellence, trust, flexibility, insight, and drive.

Grass Valley rolled out a new logo and brand identity this week.

Live is important and part of our identity for more than 60 years, he says. Our innovations power premium live content for 90% of the world's major media brands, and our industry experience and deep knowledge of how to deliver premium live content mean we are a trusted and valued partner. We make our customers' jobs easier and enable them to focus on the content that is core to their business today.

Grass Valley just wrapped up a commercially productive third quarter, and Shoulders believes the fourth quarter will be great as well: We're seeing a marked improvement in project activity, putting it more in line with pre-pandemic levels. And we closed two large enterprise deals this quarter with a combined long-term value of $30 million. We're feeling pretty good about where the business is headed.

Grass Valley R&D has focused on the shift to IP, UHD, and HDR and on remote working with more and more cloud-based applications, in particular its expanding AMPP lineup.

Tim Shoulders says Grass Valley business is back to pre-pandemic levels.

Our AMPP solutions provide end-to-end production workflows with a set of cloud-based features and performance that is familiar to broadcast-equipment operators, he says. While we expand beyond traditional constraints associated with on-prem solutions the efficiency of the GV AMPP platform allows us to quickly develop applications in areas where we might not have been a large market-share player.

The AMPP efforts are virtualizing a wide range of production functions that previously required hardware, and there is a special focus on re-creating a studio-control room in the cloud.

We have a substantial amount of that functionality on AMPP today, and a few customers are using AMPP for that purpose [in the cloud], says Shoulders. One of the workflows that has been particularly exciting is a multiviewer product for AMPP that we call flow monitors. And we've had customers use these flow monitors to do everything from providing executives with a window into the production of major events to allow the producer to remotely operate some of the other functions.

Grass Valley has seen customers embrace the cloud either as part of a way to transform their complete operations or to spin up just a portion of their facilities.

He. notes that there's a third approach as well that we haven't explored yet, which is providing prepackaged AMPP solutions that are priced very simply as a pay-per-use or subscription through an e-commerce program.

But, he adds, hardware is still a big part of the Grass Valley offering, such as those introduced in August: the LDX150 camera that records UHD at 3X standard frame rate with global shutter; the GV K-Frame XP production switcher with 192 96 I/Os in IP, SDI or both, and the LiveTouch 2000 replay server.

LiveTouch 2000, Shoulders explains, is a new replay platform that will allow customers to save space and improve resource sharing with an ultra-high-density video server that offers up to 12 UHD or 24 3G or HD channels in a 3RU space.

In the face of the global supply-chain crisis and its impact on Grass Valley, he notes, the company remains aggressive in procuring inventory to protect equipment stocks: We see the business evolving and becoming less dependent on proprietary hardware as our cloud solutions grow, but we will continue to actively manage through the current supply- shortage situation to give our customers the best possible experience. Importantly, we've been actively building the GV media-universe cloud ecosystem so that we can serve customers in new ways using common cloud-service providers that eliminate a lot of the complexity from on-prem solutions.

Shoulders also announced a $25 million, multiyear contract with consultant, systems architect, and media-technology provider Qvest. Under it, the two companies will combine their complementary strengths and market offerings to meet the demands of today's dynamic media industry. The deal brings technological, operational, and financial benefits to Qvest for standardizing on Grass Valley's advanced production solutions.

The agreement marks formation of a global and long-term strategic partnership building on the parties' proven experience, strong customer relationships, and extensive market references as trusted advisers to the media and entertainment industry.

GV and Qvest have a similar view of how the market is migrating to digital solutions, whether IP or in the cloud, according to Shoulders.

We're intent on collaborating to make sure we can help our customers through these major transformations, he says. Their operations allow them to create a lot of economic benefits to adapt their businesses to an environment where every piece of content is going to a narrower and narrower audience.

As demand for niche content grows and audiences become smaller, production costs need to come down. Shoulders says the beauty of the Grass Valley portfolio is that it is wide and also has volume-based economic incentives.

We are positioning Grass Valley
LINK: https://www.sportsvideo.org/2021/10/08/grass-valleys-tim-shoulders-say...
See more stories from svg

More from Sports Video Group

02/12/2021

SVG Voices: WWE Director of Television Production Management Jeremy Shand

SVG Voices: WWE Director of Television Production Management Jeremy Shand By SVG Staff Thursday, December 2, 2021 - 6:30 am Print This Story | Subscribe ...

02/12/2021

SVG Esports Production Summit: NBA 2K League's Matt Arden & TJ Canty on Pivoting to Remote Production, Creating a New Fan Experience

SVG Esports Production Summit: NBA 2K League's Matt Arden & TJ Canty on Pivo...

02/12/2021

Sky Deutschland Pushes Ahead With Pioneering 5G Trials for In-Stadium App and e2e Broadcasting

Sky Deutschland pushes ahead with pioneering 5G trials for in-stadium app and e2...

02/12/2021

SVG, Hazeleden Betty Ford Families in Recovery Series Looks at Dealing with Stigma, Shame, and Guilt

SVG, Hazeleden Betty Ford Families in Recovery Series Looks at Dealing with Stig...

02/12/2021

Sports Broadcasting Hall of Fame 2020-21: Fred Gaudelli, Father of the Modern Pro-Football Broadcast

Sports Broadcasting Hall of Fame 2020-21: Fred Gaudelli, Father of the Modern Pr...

02/12/2021

The SVG Podcast: Inside the League of Legends World Championship Final With Riot Games' Nick Troop and Carrie Dunn

The SVG Podcast: Inside the League of Legends World Championship Final With Riot...

02/12/2021

SVG Summit Preview: Dec. 14 Sessions Dive Deep in Market Segments

SVG Summit Preview: Dec. 14 Sessions Dive Deep in Market Segments By SVG Staff Thursday, December 2, 2021 - 2:09 pm Print This Story | Subscribe Story H...

30/11/2021

SVG Voices: Fox Sports Senior Manager of Technical and Field Ops Lindsay Waine

SVG Voices: Fox Sports Senior Manager of Technical and Field Ops Lindsay Waine By SVG Staff Tuesday, November 30, 2021 - 6:30 am Print This Story | Subscr...

30/11/2021

SVG Esports Production Summit: Do Not Peek Entertainment's Jason Baker on the Important Role of the In-Game Observer

SVG Esports Production Summit: Do Not Peek Entertainment's Jason Baker on th...

30/11/2021

Sports Broadcasting Hall of Fame 2020-21: Charles Barkley, the Voice of the NBA Player

Sports Broadcasting Hall of Fame 2020-21: Charles Barkley, the Voice of the NBA ...

30/11/2021

SVG Summit Preview: Hot Tech Showcase Puts Focus on 5G, HDR, AR, Shallow Depth of Field, and Drones

SVG Summit Preview: Hot Tech Showcase Puts Focus on 5G, HDR, AR, Shallow Depth o...

30/11/2021

SVG Sit-Down: Inside Signiant's Acquisition of Levels Beyond With Mike Flathers, Jon Finegold, Art Raymond

SVG Sit-Down: Inside Signiant's Acquisition of Levels Beyond With Mike Flath...

30/11/2021

All Sessions From SVG Esports Production Now Available to Watch On Demand

All Sessions From SVG Esports Production Now Available to Watch On Demand By SVG Staff Tuesday, November 30, 2021 - 11:14 am Print This Story | Subscribe ...

30/11/2021

It's Giving Tuesday! Donate to the Sports Broadcasting Fund Today

It's Giving Tuesday! Donate to the Sports Broadcasting Fund Today By Ken Kerschbaumer, Editorial Director Tuesday, November 30, 2021 - 2:53 pm Print Th...

29/11/2021

SVG Voices: Fox Sports Replay Operator Paul Zecca

SVG Voices: Fox Sports Replay Operator Paul Zecca By SVG Staff Monday, November 29, 2021 - 6:45 am Print This Story | Subscribe Story Highlights Many f...

29/11/2021

Sky Italia and Cinevideo Power First 4K Production for Lega Serie B

Sky Italia and Cinevideo power first 4K production for Lega Serie B By Roberto Landini, Italian Correspondent Thursday, November 25, 2021 - 10:54 Print Thi...

29/11/2021

Sports Broadcasting Hall of Fame 2020-21: James Brown, All-World Host and Human Being

Sports Broadcasting Hall of Fame 2020-21: James Brown, All-World Host and Human ...

23/11/2021

SVG Voices: Fox Sports A2 Assist Anthony Lomastro

SVG Voices: Fox Sports A2 Assist Anthony Lomastro By SVG Staff Tuesday, November 23, 2021 - 6:30 am Print This Story | Subscribe Story Highlights Many ...

23/11/2021

SVG Esports Production Summit: FACEIT's Andrew Lane on Setting the Blueprint for the Return to LAN Events, What's to Come Next Year

SVG Esports Production Summit: FACEIT's Andrew Lane on Setting the Blueprint...

23/11/2021

NVP Delivers First Champions League Match in 4K HDR HLG for Sky Italia

NVP delivers first Champions League match in 4K HDR HLG for Sky Italia By Roberto Landini, Italian Correspondent Monday, November 22, 2021 - 15:51 Print Th...

23/11/2021

Stadium Hops Aboard the REMI Train for 2021-22 College Hoops Season

Stadium Hops Aboard the REMI Train for 2021-22 College Hoops Season OTT service will split production 50-50 between onsite and REMI production By Jason Dachman...

23/11/2021

Rising COVID Concerns Prompts IBC to Cancel In-Person Event in Amsterdam

Rising COVID concerns prompts IBC to cancel in-person event in Amsterdam IBC will now focus on bringing the content and technology community together via IBC Di...

23/11/2021

Turner Sports Looks To Transport The Match' Viewers Onto the Course With Cart Cam, Drones, and More

Turner Sports Looks To Transport The Match' Viewers Onto the Course With Ca...

22/11/2021

World Rally Championship Moves Into Hybrid Electric Era, Refreshed Production for 2022

World Rally Championship moves into hybrid electric era and refreshed production...

22/11/2021

SVG Voices: WWE Production Designer Jason Robinson

SVG Voices: WWE Production Designer Jason Robinson By SVG Staff Monday, November 22, 2021 - 7:00 am Print This Story | Subscribe Story Highlights Many ...

22/11/2021

SVG Esports Production Summit: Populous' Amber Luther on New Esports Builds, Entertaining In-Arena Fans

SVG Esports Production Summit: Populous' Amber Luther on New Esports Builds,...

22/11/2021

Los Angeles Chargers' Sean Tabler Highlights First Year With Fans, New Activations at SoFi Stadium

Los Angeles Chargers' Sean Tabler Highlights First Year With Fans, New Activ...

22/11/2021

SVG On Demand: Inside NFL Media's New Production Mothership in Hollywood Park

SVG On Demand: Inside NFL Media's New Production Mothership in Hollywood Par...

22/11/2021

Silver Spoon Expands Staff, Operations in Los Angeles

Silver Spoon Expands Staff, Operations in Los Angeles By SVG Staff Monday, November 22, 2021 - 12:11 pm Print This Story | Subscribe Story Highlights S...

22/11/2021

New York Islanders Are Finally Home in $1 Billion UBS Arena at Belmont Park Complex

New York Islanders Are Finally Home in $1 Billion UBS Arena at Belmont Park Comp...

19/11/2021

SVG Voices: Fox Sports Lead Technical Producer Tom Lynch

SVG Voices: Fox Sports Lead Technical Producer Tom Lynch By SVG Staff Friday, November 19, 2021 - 7:00 am Print This Story | Subscribe Story Highlights ...

19/11/2021

SVG Esports Production Summit: Ross Video's Phil Englert on Company Involvement, Current Industry Trends

SVG Esports Production Summit: Ross Video's Phil Englert on Company Involvem...

19/11/2021

NBC Sports Group Retains Premier League Rights in the U.S. With New Six-Year Deal

NBC Sports Group Retains Premier League Rights in the U.S. With New Six-Year Dea...

19/11/2021

SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West Coast Palace

SoFi Stadium, One Year Later: Los Angeles Chargers, Rams Shine in NFL's West...

19/11/2021

Sports Broadcasting Hall of Fame 2020-21: Hugo Gaggioni, Technical Visionary

Sports Broadcasting Hall of Fame 2020-21: Hugo Gaggioni, Technical Visionary By Ken Kerschbaumer, Editorial Director Friday, November 19, 2021 - 1:08 pm Pr...

19/11/2021

Fox Sports Makes K-Array PA System Look as Good as It Sounds

Fox Sports Makes K-Array PA System Look as Good as It Sounds Custom towers are created for Big Noon Kickoff live broadcasts By Dan Daley, Audio Editor Friday...

19/11/2021

IBC 2021: Blackmagic Design, Canon, Grass Valley, LiveU, and Telestream Among Companies Pulling Out

IBC 2021: Blackmagic Design, Canon, Grass Valley, LiveU, and Telestream Among Co...

18/11/2021

IBC Confirms 2021 Show Will Take Place Next Month; Amends Opening Hours

IBC confirms that 2021 show will take place next month but with amended opening hours By Will Strauss, Editor Tuesday, November 16, 2021 - 12:11 Print Th...

18/11/2021

Sports Broadcasting Hall of Fame 2020-21: Phyllis George, Trailblazing Sportscaster

Sports Broadcasting Hall of Fame 2020-21: Phyllis George, Trailblazing Sportscas...

18/11/2021

SVG Esports Production Summit: EA's Joe Lynch on Returning to the Facility, Future Live Events in 2022

SVG Esports Production Summit: EA's Joe Lynch on Returning to the Facility, ...

18/11/2021

SVG Returns to In-Person Events With Industry-Unifying Esports Production Forum in L.A.

SVG Returns to In-Person Events With Industry-Unifying Esports Production Forum ...

17/11/2021

Golden State Warriors Celebrate Their Past, Future With 75th-Anniversary-Themed Intro Video

Golden State Warriors Celebrate Their Past, Future With 75th-Anniversary-Themed ...

16/11/2021

SVG Voices: THUMBWAR Engineer Trevor Carlson

SVG Voices: THUMBWAR Engineer Trevor Carlson By SVG Staff Tuesday, November 16, 2021 - 3:45 am Print This Story | Subscribe Story Highlights Many fans ...

16/11/2021

Equal Opportunities: Sky Sports on Taking Its Women's Super League Broadcasts to Premier League Levels

Equal opportunities: Sky Sports on taking its Women's Super League broadcast...

16/11/2021

Sports Broadcasting Hall of Fame 2020-21: Tim Finchem, Transformative Leader

Sports Broadcasting Hall of Fame 2020-21: Tim Finchem, Transformative Leader By Ken Kerschbaumer, Editorial Director Tuesday, November 16, 2021 - 7:00 am P...

16/11/2021

SVG On Demand: The Power of Edge Computing at the Video Source for Sports Betting A Videon Case Study

SVG On Demand: The Power of Edge Computing at the Video Source for Sports Bettin...

16/11/2021

Mediapro Canada Production of Canadian Premier League Embraces New Workflows, Tech

Mediapro Canada Production of Canadian Premier League Embraces New Workflows, Te...

15/11/2021

OB Company Arena Television and Sister Firm Arena Aviation Cease Trading

OB company Arena Television and sister firm Arena Aviation cease trading By Will Strauss, Editor Thursday, November 11, 2021 - 16:47 Print This Story Aren...

15/11/2021

SVG On Demand: As New York Legalizes Mobile Sports Betting, MSG Networks Invests Early in Gaming-Focused Studio Programming

SVG On Demand: As New York Legalizes Mobile Sports Betting, MSG Networks Invests...

15/11/2021

PPI's ProCrewz App Connects Crewers, Freelancers To Make Getting a Gig Easier Than Ever

PPI's ProCrewz App Connects Crewers, Freelancers To Make Getting a Gig Easie...