RT acts FAST with Mediaflex from TMD

Irish national broadcaster Raidi Teilifis ireann (RT ) is close to completing the implementation of FAST, its file acquisition and server technology project. Central to FAST is Mediaflex from TMD, the leading provider of asset management systems for digital and physical assets. The project includes the first practical implementation of the new Mediaflex CI module which allows users to simply create their own workflows with intelligent automated decision making.

Previously the realm of only the largest enterprises, Mediaflex CI for content intelligence provides the ability to design workflows and business analytics. More than just automating processes, the use of analytics means that the system itself can make intelligent decisions based on metadata and business rules developed by the organisation; delivering huge productivity benefits and transforming service-oriented broadcast architectures.

In implementing an enterprise-wide asset management system, RT was determined that the system should allow the broadcaster to design and develop its own fully automated workflows. The inclusion of a workflow engine inside asset management is not uncommon, but other implementations hard-code the workflows into the system, making them inflexible. Mediaflex CI gives the user the simple ability to design the decision-making process which uses metadata, and in turn to create their own automated workflows, using individual elements which are dragged and dropped into place.

The FAST project at RT , in conjunction with systems design and integration company Eurotek, sees TMD asset management integrated with a number of sub-systems including Pilat channel management, Snell playout automation, Omneon storage networks, Avid post and Softel access services. TMD already had all these interfaces implemented, eliminating a major source of delay and risk in the project.

TMD's existing capabilities allowed us to structure the project in a new way, explained Myles Donoghue, project leader at RT . In phase one TMD provided us with a vanilla' Mediaflex installation with five workstations which allowed us to develop our own applications and workflows in key areas like promo creation, compliance viewing, quality control, transcoding and delivery. All the interfaces were there and working, so we could focus on allowing the real end users to develop the way they wanted to work, a huge boost for productivity.

The installation at RT is a revolutionary step-change in the way that asset management and workflow systems are implemented, said Tony Taylor, chairman and CEO of TMD. Broadcasters today expect that the groundwork has all been done, allowing seamless interfacing between different vendors. Now they want to focus on tailoring the system to work the way that they want it to, which means giving them simple tools to develop their own workflows. Mediaflex CI is a uniquely advanced offering, and the installation at RT is a great showcase for what should be done.

RT and TMD will be attending the IT Broadcast Workflow conference in London on the 9th July, where Myles Donoghue will present a full case study on the FAST project. http://www.broadcastworkflow.com

About TMD

TMD is a global leader in the design and implementation of media and content management solutions and associated services to the media, broadcast and archive sectors. The TMD Mediaflex modular software suite provides a platform for the management of digital content as well as physical assets, such as film and video tape. Based in Aylesbury in the UK, TMD serves the market worldwide and has an active presence in the USA and Australia. For additional information on TMD products and services, please visit http://www.tmd.tv

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