At NAB 2015, Sony is expanding its theme of Beyond Definition, showcasing its latest developments in 4K, including new technologies that address professionals needs for diverse 4K content creation and production applications. Sony will also demonstrate present numerous practical solutions that illustrate the emerging era of 4K broadcasting.4K was initially used for movie production and digital cinema projection and, it is now advancing into TV shows, documentary films, sports, live concerts, and more, said Olivier Bovis, Head of Sales, Sony Professional, Sony Europe. Many countries are successfully conducting trial 4K broadcasts and 4K transmission tests, and 4K in the home is expanding exponentially.
At NAB, Sony will introduce its newest 4K/HD camera systems and IP-network-based transfer technologies, pointing the way to the practical broadcasting of killer 4K content such as live sports and events.
Sony is also showcasing its full range of professional 4K cameras, from the F65, F55 and F5, to the PXW-FS7, NEX-FS700, PXW-Z100 4K camcorders, and newly added 4K option for PXW-X70 as well as variety of consumer 4K cameras. Sonys 4K professional line-up also includes 4K-ready production switchers, 4K/HD servers and the new PMW-PZ1 4K memory player and BVM-X300, 4K OLED master monitor.
4K Live Production Solutions
HDC-4300: Worlds First 4K System Camera with Three Authentic 4K Image Sensors
The new HDC-4300 system camera uses the worlds first 2/3-type three authentic 4K image sensor. This camera accepts direct attachment of B4-mount HD lenses, and supports the use of large, high-magnification lenses.
The HDC-4300 shoots with wider color gamut, thanks to a new 4K image sensor and prism that is ITU-R BT.2020 ready, the next generation broadcast standard. The HDC-4300 also fully adapts to current live production environments as it is capable of output in both ITU-R BT.709 -- the existing broadcast standard.
With the SZC-4002 optional software package, the HDC-4300 is capable of high frame rate shooting of up to 8x in HD. The HDC-4300 will provide thrills to audiences by delivering the true excitement of live sports and concerts. By connecting the BPU-4000 baseband processor unit and the HDCU-2000 or 2500 camera control unit, the HDC-4300 can be built as 4K live production system that moves a giant step forward into the 4K broadcasting.
IP Live Production Systems
Sony is demonstrating how a live production switcher incorporating Sonys new Networked Media Interface (still under development) can serve as the core of IP Live Production System, IP-based 4K/HD transmission systemconstructed in cooperation with supporting manufacturerscapable of delivering low-latency IP transmissions of video signals from cameras such as the HDC-4300. While todays 4K transmissions typically require large quantities of SDI cabling, the Networked Media Interface will leverage IP technologies to enable 4K transmission via a single Ethernet cable. 30 manufacturers as of today have joined this initiative.
Moving forward, Sony will expand the range of software and hardware supporting this new interface, while working with supporting manufacturers to make these technologies widely available.
Solutions for Documentary Movie Production
Sonys efficient 4K production workflows deliver high-quality content from shooting to editing to replay. Different shooting styles are supported by a variety of large-format cameras: the top-of-the-line F65, the versatile PMW-F55 and PMW-F5, and the easy-to-handle PXW-FS7.
The PMW-F55 and PMW-F5 cinema cameras, first released in 2013, continue to evolvewith firmware upgrades that extend their functionality and new accessories that enable one-person operation. These improvements open up many new possibilities for shooting with large 4K sensors. Over 5,500 units have been sold worldwide in the two years since these models launched.
Sonys compact and portable PMW-PZ1 4K memory player is equipped with four 3G-SDI outputs and one HDMI output, enabling stable connection to a wide variety of 4K display devices. It can be easily used on location as a confidence monitor, playing back HD and 4K content immediately; and at events and other venues to replay 4K video in 50/60p.
Sonys XAVC formatoffering efficient compression of 4K/HD high-resolution videois now fully supported by 73 companies, and is fast becoming an industry standard. Sony will continue to improve XAVC workflows and to expand its lineup of supporting products.
High Dynamic Range
High dynamic range opens the way to a level of creative expression through video never before possible, delivering higher contrast, and higher brightness.
The high-dynamic-range content shot by the F65 and PMW-F55 CineAlta cameras can now be viewed to full advantage on the BVM-X300 4K OLED TRIMASTER EL master monitor, featuring Sonys proprietary high-contrast high-peak-brightness organic EL panel. Blazing fires, stars in the night sky, sunlight dancing on water high dynamic range will deliver excitement to viewers and stimulate the creative process.
Bringing high-dynamic-range content into the home is another important goal. Sony is planning to launch a household TV with high dynamic range capabilities within 2015.
Sony remains dedicated to developing innovations that will lead to new levels of video quality and viewer experience.
Sonys award winning professional HD OLED monitors have accumulated sales of more than 40,000 units worldwide since its launch in 2011.
News Production Solutions
Sony is promoting wireless news production workflows by developing wireless adapters and camcorders with built-in wireless capabilities. At NAB, Sony will demonstrate direct transmission of image and audio from a camcorder via 4G/LTE and Wi-Fi networks, and will present solutions for reliable live streaming based on unique QoS technology.
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