
AICP Introduces Updated and Revised Bid Form New York, NY December 5, 2019 Matt Miller, President and CEO of AICP, and Danny Rosenbloom, VP, Digital and Post Production, have announced the release of an updated and revised AICP Bid Form that fully integrates production and post production tasks and categories. Available for download on the AICP website in both excel and pdf formats, the form is the result of several months of planning and consultation with AICP members across production and post production, as well as with a range of stakeholders who play key supporting roles in the making of content in the moving image for agencies and brands.
The original AICP Bid Form was introduced by the association in 1975 as a way to standardize bidding on commercials. It was created in response to the widespread confusion caused by agencies and advertisers using a range of promulgated forms to estimate costs for commer-cial productions. The AICP Bid Form revolutionized the industry and became the de facto standard on which commercial production has been based since. AICE followed suit in the mid-90s and introduced a stand-alone form for bidding for post production in a similar format to how the AICP form was structured. Both forms were available essentially as open source doc-uments and have been adapted for use in a variety of situations by companies across the en-tire production and post production spectra.
To download a version of the new AICP Bid Form as an Excel document, click here. This link also includes several instructional videos explaining how to use various aspects of the new form.
Much like the very first AICP Bid Form, our updated version of the harmonized production and post production bid forms is a revolutionary advancement that tracks to the industry's evolution, says Miller. The AICP Bid Form has been the basis of how we all do business in this industry for decades. Changing it was a bold move, but one we felt was of paramount importance. The careful planning and work that's gone into this is a testament to our role as industry leaders. It's a proactive effort to stay ahead of prevailing trends and help our members - and the industry at large articulate the approach to this expanding business.
Following the merger of AICE and AICP in January of 2018, the association launched an initiative to develop a coherent approach that would encompass both the AICP Bid Form and the and what was the AICE Bid Form. Among its goals were maintaining as much of the pre-existing forms as possible while allowing for diverse bidding approaches where necessary and updating the overall bidding architecture to meet today's production and post landscape with one clear voice.
In the ecosystem of bidding, the new AICP Bid Form provides a structural realignment for everyone going forward, says Rosenbloom. There's no need for anyone to change the bidding software, concepts, layouts or methodology they're currently using. While a few sections have been reorganized and re-tasked, the overall picture should be familiar for everyone.
The new form's architecture and concepts have been shared throughout the process with the leading third-party bidding software programs like Hot Budget, ShowBiz, ActualizeIt, Xytech, CETA and others that use the AICP Bid Form as their foundation.
Rosenbloom notes that, particularly in the area of post production, many individual companies confirmed continuous and non-standardized customization of the AICE form in order to keep up with the directions that the industry was moving in. With this new Bid Form, sections have been expanded for areas like audio and finishing and should allow all companies to bid in a consistent format with editorial. An entire section has also been assigned to social deliverables, and a new open format section has been created for the non-standard bid forms used by design, animation and visual effects.
Among the highlights of the new Bid Form is a letter structure that runs from Section A to Sec-tion X. Rosenbloom points out that most users of the new form will see relatively little change to how the form works, but with some important distinctions. While Sections A through N remained essentially unchanged, sections O and P have been re-assigned while remaining part of a production's bidding structure.
The major changes are the adoption of a greatly expanded set of budget sections and lines geared to post production tasks and processes. Here, Sections Q through W take the former AICE sections, somewhat re-worked to accommodate social deliverables. Still, those sections retain the original AICE Bid Form numbering system, with Section X reserved to accommo-date the aforementioned non-standardized bid formats used by most design, animation, visual effects and interactive studios.
We live in a world where media changes by the minute, says Rosenbloom. We've seen our bid form, and the AICE Bid Form as well, try and adapt to these changes on the fly. That's caused a degree of confusion, which has been complicated by the fact that advertisers are now beginning to work directly with AICP member companies, often providing their own forms and templates.
Our new bid form is designed to address all of this, Rosenbloom continues. It reflects the fact that we view production and post as an integrated process, and we no longer make dis-tinctions between them by using separate bidding forms. With the enlarged AICP community, production and post are talking to each other now in new ways, and the bid form addresses this in a holistic way.
###
back to AICP news
In This Section
AICP AICE Merger
#AICPGives
Spotted - The AICP Newsletter
News From AICP
AICP Content Library
AICP Week Base Camp
AICP Conferences & Educational Events
AICP Next Awards Jury Presidents/Jury Chairs/Judges
Next Award
North America Stories
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/09/2026
Next-Generation Freeform Control Surfaces Lay the Foundation for AI-Enabled Media Operations
At IBC2026 (Sept. 11 14, RAI Amsterdam, Stand #1.B73), Imagine Com...
02/09/2026
Friedrichstadt-Palast in Berlin, the world's largest theater stage, has modernized its backstage production infrastructure with a comprehensive Riedel solut...
02/09/2026
Women in Media announces that it will host the two-day Reel/Forward in-person conference devoted to navigating today's production scene. Guests can enjoy pa...
02/09/2026
The expanded partnership brings Teradek's Live Production solutions to New Media AV's European dealer and integrator network, opening new opportunities ...
02/09/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, announces a major expansion to its award winning Studio...
02/09/2026
BCNEXXT, the developers of the advanced playout platform Vipe, today announced that premium entertainment brand Foxtel has selected Vipe to underpin playout for...
02/09/2026
SubtitleNEXT helps HOT Telecom's subtitling team keep a cool head with reliable QC capabilities
Profuz Digital, global developer of digital media and local...
02/09/2026
Case Study: Mission Digital Strengthens Battery Safety with Safe-ion
As productions become increasingly dependent on battery-powered equipment, the safe storag...
02/09/2026
LA JOLLA, CA-Influenza viruses constantly shapeshift to evade recognition by the immune system. This shapeshifting occurs in critical proteins like hemagglutini...
02/09/2026
LA JOLLA, CA-Clinicians often use a medical test called a 12-lead electrocardiogram (ECG) to diagnose heart problems, which uses electrodes placed on the chest ...
02/09/2026
LA JOLLA, CA-Proteins may look like rigid molecular structures, but inside our c...
01/09/2026
Bridge Technologies will announce at IBC2026 (Booth 1.A71) that its VB440 produc...
01/09/2026
DAZN has announced an agreement to acquire EverPass Media, a commercial sports distribution platform serving bars, restaurants, hotels, and other venues in the ...
01/09/2026
The USTA and Kalshi have announced a multi-year partnership making Kalshi the Official Prediction Market Partner of the US Open, beginning with the 2026 US Open...
01/09/2026
MASV will exhibit at IBC2026 (Booth 5.B40, RAI Amsterdam, September 11-14). CTO Majed Alhajry will appear on a panel session, A Tale of Two Feeds: Automation o...
01/09/2026
FingerWorks Telestrators has announced a partnership with Broadcast Rental to ex...
01/09/2026
FOR-A has announced the expansion of viztrick AiDi into two dedicated products: Go Vertical! AiDi and AiDi Sports Hub. Developed by Nippon TV and delivered glob...
01/09/2026
Sony Pictures Television has launched Live TV on PS5, a free ad-supported streaming experience available to PS5 players in the United States. The service is acc...
01/09/2026
Friedrichstadt-Palast in Berlin has installed a Riedel production infrastructure spanning video, intercom, control, and I/O across the venue, implemented in col...
01/09/2026
Arkona technologies GmbH has announced an OEM partnership with BFE Studio und Medien Systeme GmbH to offer arkona-branded control panels for its SDI-IP routing ...
01/09/2026
Cricket Australia has launched Cricket TV, a direct-to-consumer streaming service built on Eluvio's Content Fabric platform. The service is currently in ear...
01/09/2026
Eluvio has announced it was selected to power Pasifika , a new direct-to-consume...
01/09/2026
Layercake, the company behind the intelligent media workflow platform Streamcake, has appointed Jon Marquard as Director and Chairperson. The appointment marks ...
01/09/2026
Gravity Media has announced a multi-year renewal of its agreement with Stawell Gift Event Management to produce the complete broadcast of the Powercor Stawell G...
01/09/2026
Beam Dynamics will exhibit at IBC2026 for the first time (Stand 14.FT29, Hall 14), introducing License Intelligence, a new module for managing software licenses...
01/09/2026
Interra Systems has announced that ZOO Digital has selected BATON for file-based quality control across its media workflows. ZOO Digital delivers localized ente...
01/09/2026
Bridge Technologies has announced the deployment of its VB330 monitoring probe at Sunrise, supporting the Swiss telecommunications provider's IP-based telev...
01/09/2026
Riedel Communications has announced the continued expansion of its managed coach communications partnership with Scottish Rugby Union, now entering its third se...
01/09/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
01/09/2026
SMPTE today detailed the centerpiece of its IBC2026 program: the SMPTE Roadshow: Future of Media Infrastructure, a full-day workshop on Monday, 14 September, th...
01/09/2026
New York August 31, 2026 Nielsen is announcing four new local methodology enhancements that will be activated into Local TV currency data starting today, Au...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/09/2026
Pronology, a developer of cutting-edge broadcast workflow solutions, showcases the newest capabilities for its StreamFile Core platform at the 2026 IBC Show (S...
01/09/2026
PROTON Unveils Next-Generation FLEXY Camera at IBC 2026
Brie Clayton September 1, 2026
0 Comments
10-metre serialised coax unlocks new perspectives an...
01/09/2026
Hulu Drama The Season Graded with DaVinci Resolve Studio
Brie Clayton September 1, 2026
0 Comments
Senior Colorist Mark Kueper of Picture Shop crafts ...
01/09/2026
Pluxbox Launches CoreOC to Transform Mission-Critical Media Operations
Brie Clayton September 1, 2026
0 Comments
A vendor-agnostic operational control l...