Sony Digital Rapids Pixel Power calrec Sony

AICP Introduces Updated and Revised Bid Form


AICP Introduces Updated and Revised Bid Form New York, NY December 5, 2019 Matt Miller, President and CEO of AICP, and Danny Rosenbloom, VP, Digital and Post Production, have announced the release of an updated and revised AICP Bid Form that fully integrates production and post production tasks and categories. Available for download on the AICP website in both excel and pdf formats, the form is the result of several months of planning and consultation with AICP members across production and post production, as well as with a range of stakeholders who play key supporting roles in the making of content in the moving image for agencies and brands.

The original AICP Bid Form was introduced by the association in 1975 as a way to standardize bidding on commercials. It was created in response to the widespread confusion caused by agencies and advertisers using a range of promulgated forms to estimate costs for commer-cial productions. The AICP Bid Form revolutionized the industry and became the de facto standard on which commercial production has been based since. AICE followed suit in the mid-90s and introduced a stand-alone form for bidding for post production in a similar format to how the AICP form was structured. Both forms were available essentially as open source doc-uments and have been adapted for use in a variety of situations by companies across the en-tire production and post production spectra.

To download a version of the new AICP Bid Form as an Excel document, click here. This link also includes several instructional videos explaining how to use various aspects of the new form.

Much like the very first AICP Bid Form, our updated version of the harmonized production and post production bid forms is a revolutionary advancement that tracks to the industry's evolution, says Miller. The AICP Bid Form has been the basis of how we all do business in this industry for decades. Changing it was a bold move, but one we felt was of paramount importance. The careful planning and work that's gone into this is a testament to our role as industry leaders. It's a proactive effort to stay ahead of prevailing trends and help our members - and the industry at large articulate the approach to this expanding business.

Following the merger of AICE and AICP in January of 2018, the association launched an initiative to develop a coherent approach that would encompass both the AICP Bid Form and the and what was the AICE Bid Form. Among its goals were maintaining as much of the pre-existing forms as possible while allowing for diverse bidding approaches where necessary and updating the overall bidding architecture to meet today's production and post landscape with one clear voice.

In the ecosystem of bidding, the new AICP Bid Form provides a structural realignment for everyone going forward, says Rosenbloom. There's no need for anyone to change the bidding software, concepts, layouts or methodology they're currently using. While a few sections have been reorganized and re-tasked, the overall picture should be familiar for everyone.

The new form's architecture and concepts have been shared throughout the process with the leading third-party bidding software programs like Hot Budget, ShowBiz, ActualizeIt, Xytech, CETA and others that use the AICP Bid Form as their foundation.

Rosenbloom notes that, particularly in the area of post production, many individual companies confirmed continuous and non-standardized customization of the AICE form in order to keep up with the directions that the industry was moving in. With this new Bid Form, sections have been expanded for areas like audio and finishing and should allow all companies to bid in a consistent format with editorial. An entire section has also been assigned to social deliverables, and a new open format section has been created for the non-standard bid forms used by design, animation and visual effects.

Among the highlights of the new Bid Form is a letter structure that runs from Section A to Sec-tion X. Rosenbloom points out that most users of the new form will see relatively little change to how the form works, but with some important distinctions. While Sections A through N remained essentially unchanged, sections O and P have been re-assigned while remaining part of a production's bidding structure.

The major changes are the adoption of a greatly expanded set of budget sections and lines geared to post production tasks and processes. Here, Sections Q through W take the former AICE sections, somewhat re-worked to accommodate social deliverables. Still, those sections retain the original AICE Bid Form numbering system, with Section X reserved to accommo-date the aforementioned non-standardized bid formats used by most design, animation, visual effects and interactive studios.

We live in a world where media changes by the minute, says Rosenbloom. We've seen our bid form, and the AICE Bid Form as well, try and adapt to these changes on the fly. That's caused a degree of confusion, which has been complicated by the fact that advertisers are now beginning to work directly with AICP member companies, often providing their own forms and templates.

Our new bid form is designed to address all of this, Rosenbloom continues. It reflects the fact that we view production and post as an integrated process, and we no longer make dis-tinctions between them by using separate bidding forms. With the enlarged AICP community, production and post are talking to each other now in new ways, and the bid form addresses this in a holistic way.


back to AICP news

In This Section



Spotted - The AICP Newsletter

News From AICP

AICP Content Library

AICP Week Base Camp

AICP Conferences & Educational Events

AICP Next Awards Jury Presidents/Jury Chairs/Judges

Next Award
See more stories from aicp

North America Stories


So Youve Shifted to Remote Learning. What Now?

Like many colleges and universities, Berklee has transitioned to a remote learning model for the remainder of the spring 2020 semester. While students are adapt...


TNT Adds ShaqNights! To Thursdays Starting April 9

TNT said it is turning Thursday night into ShaqNight! featuring NBA Hall of Famer Shaquille O'Neal. The network is moving up the start of its docu-series S...


Blackmagic Design Camera and Live Production News: ATEM Mini Pro, Blackmagic Camera and HyperDeck Software Updates

-- Blackmagic Design today announced three live production updates: ATEM Mini ...


Primetime Ratings: ABC Wins on Greys Raise

ABC got the win in Thursday prime, with Grey's Anatomy pacing the Alphabets to a 1.0 in viewers 18-49, per the Nielsen overnights, and a 5 share. That squea...


AMC Networks Launches We're With You' Initiative

AMC Networks is making some of its programming more available in an effort to help entertain viewers who are staying home to stop the spread of the coronavirus....


Blindspot' Returns on NBC April 30

The fifth and final season of drama Blindspot debuts on NBC April 30. The season begins in the aftermath of a drone strike on the safe house with much of the te...


Drag-Themed We're Here' on HBO April 23

From left: Shangela Laquifa Wadley, Bob the Drag Queen and Euerka OHara in HBOs "Were Here" Unscripted drag series We're Here premieres on HBO April 23. Th...


TNT Moves Up Snowpiercer' Premiere

TNT has moved up the start date of sci-fi drama Snowpiercer to May 17. It had initially been slated to premiere May 31. TNT called it an effort to give viewers...


The Third Floor Releases Videos on Benefits of Vis

Artists at The Third Floor are experts at using the virtual world to help create top entertainment content. From Avengers: Endgame and Game of Thrones to Th...


Master the Modes: How to Live Stream

Tools Of The Trade Apr 3, 2020 Going live isn't just for the social influencers, news broadcasters and famous people of the world. It's for anyone ...


WideOrbit Works Remotely: Spotlight on Suzi Gomez, Sales Engineer

The world of work has changed dramatically over the last few weeks, with social distancing measures and shelter-in-place orders forcing many people to work from...



Art available for use:


NAB's COVID-19 PSA Campaign Continues Receiving Historic Promotion on Local Radio, TV

NAB's COVID-19 PSA Campaign Continues Receiving Historic Promotion on Local ...


Eva Wimmers Named NativeWaves CEO

SALZBURG, Austria-NativeWaves GmbH has announced that Eva Wimmers is joining the broadcast technology company as its new CEO. Wimmers was most recently the pre...


Remote Broadcast Ops Now Needed for Broadcasters, Zixi Finds

WALTHAM, Mass.-More than half of the executives from 80 leading media industry companies attending a webinar on remote monitoring and broadcast operations this ...


Sugawara Tapped as Media Links CEO

KAWASAKI, Japan-Tsukasa Sugawara is moving up from his previous position of CTO of Media Links to replace John Dale III as the company's new CEO, effective ...


FCC: Networks Usage Surges 35%, Providers Meeting Demand

WASHINGTON-As network usage has seen high increases over the last few weeks because of stay-at-home policies related to the coronavirus pandemic, network provid...


G&D North America Adds Lopez, Welkie to Team

BURBANK, Calif.-G&D North America has announced two new hires: first, Jamie Lopez as an application engineer, and second, Joe Welkie as the new marketing manage...


47 years later, making a phone call seems more important than ever

While we may not be able to see our friends and family in person, we're still reminded of how important it is to communicate and stay connected. Whether it ...


SVG SportsTech On Demand: Cobalt Digital's Chris Shaw on Recent Project Launches

SVG SportsTech On Demand: Cobalt Digitals Chris Shaw on Recent Project Launches ...


SVG SportsTech On Demand: Teradek's Jon Landman on Adjusting Streaming Solutions to Current Climate

SVG SportsTech On Demand: Teradeks Jon Landman on Adjusting Streaming Solutions ...


SVG SportsTech On Demand: Comrex's Chris Crump on Solutions for Broadcasting in an Era of Social Distancing

SVG SportsTech On Demand: Comrexs Chris Crump on Solutions for Broadcasting in a...


SVG SportsTech On Demand: Kyle Evans on How Seagate Powered by Tape Ark Solutions Serves as On-Ramp to the Cloud

SVG SportsTech On Demand: Kyle Evans on How Seagate Powered by Tape Ark Solution...


Seen on Screen: NBC Sports Joins Virtual Racing Circuit With IndyCar, Short Track iRacing Challenge; SEC Network's Marty & McGee To Return April 4

Seen on Screen: NBC Sports Joins Virtual Racing Circuit With IndyCar, Short Track iRacing Challenge; SEC Network's Marty & McGee To Return April 4 By Kri...


Coronavirus Update: English Premier League Suspends Season Indefinitely; MLL, WNBA To Delay Start of Play

Coronavirus Update: English Premier League Suspends Season Indefinitely; MLL, WN...


BT Sport Radicalizes Channel Operation With Decentralized Remote Production

BT Sport radicalises channel operation with decentralised remote production Distributed team producing all content plus seven topical programmes for todays aud...


Keyboard Meets Power Chords

Hey keyboard players! Do you feel kind of left out because of the cool guitar amps that Studio One added in version 4.6? Well, this week's tip is all about ...


Louisiana Stations Partner on Songs From Home'

The Gray Television stations in Louisiana are working together on a series of statewide virtual concerts under the title Louisiana Rising: Songs From Home. The ...


Standard General Increases Tegna Stake to Nearly 12%

Activist investor Standard General on Friday said it has increased its stake in Tegna to 12%, a 20% increase. Standard General, which is mounting a proxy fight...


April 03, 2020

Clues to COVID-19 coronavirus's vulnerability emerge from an antibody against SARS A Scripps Research study reveals a likely site of vulnerability on the SA...


April 02, 2020

New website aggregates global COVID-19 research to boost data usability for all Developed collaboratively by several Scripps Research teams, seeks...

03/04/2020 inks licensing agreement with Applied Electronics in Canada, the award-winning audience engagement specialist, has today announced a partnership agreement with Applied Electronics. Headquartered in Toronto, Cana...


KRK Systems ROKIT G4 Grille Covers Now Available

KRK Systems,part of the Gibson family of brands, introduces the ROKIT G4 Studio Monitor Grille Covers,providing a protective shield and sleek aesthetic for the ...



Crystal Vision continues its commitment to being the leading video delay provider with the release of four variable video delays that can work with IP, with SDI...


LiveU Remote At-Home Production Helps Tencent Bring Speed Skating Race Live to Viewers in China

Following the International Skating Union (ISU)'s postponement of the 2020 W...


Business as Usual Support, When Business is not Usual

Grass Valley is deploying a robust Business Continuity Initiative to help protect broadcasters, content owners and production companies, and give them enhanced ...


Globecast attains security assessment for its digital cinema business from Trusted Partner Network

Globecast, the global solutions provider for media, has announced that it has su...


IPV CuratorNow powers remote video production for Trailer Park Group

Trailer Park Group, the award-winning global entertainment marketing company, which counts many of the world's most prestigious and successful companies, br...


Imagen Extends its Relationship with PA Media to Enhance the News Agencys Video Offering

Imagen, the intuitive video management platform, has extended their long-term re...


Free Software, plus Training and Webinars fromdisguise OnDemand

Launch of a new virtual hub featuring free training and webinars for the disguise community in response to the COVID-19 outbreak disguise, the solution special...


Rascular Expands its Tools for NDI with RouteMaster Lite Virtual NDI Routing Applications Suite

Rascular, designers of software-based powerful, customisable control and monitor...


GB Labs Appoints Howard Twine as Chief Product Officer and Announces Duncan Beatties Move to Chief Solutions Officer

GB Labs, the global leader in intelligent storage solutions, has today announced...


NativeWaves Appoints Eva Wimmers As Its New CEO

Broadcast technology solutions provider NativeWaves GmBH is pleased to announce that telecommunications executive Eva Wimmers has joined the company as CEO. Ms...


Interra Systems to Host Webinar Series Following 2020 NAB Show Cancellation

Interra Systems, a leading global provider of software products and solutions to the digital media industry, today announced that it will offer a series of free...


nanocosmos Improves Ultra-Low-Latency Live Streaming Experience With New nanoStream Cloud Service Features

nanocosmos, the Berlin-based interactive live streaming technology provider, has...


Media Links Appoints Tsukasa Sugawara as new CEO

Media Links, manufacturer and pioneer in Media over IP transport technology, has appointed Tsukasa Sugawara as its new CEO, effective April 1, 2020. Tsukasa was...


Looking For Virtual Science for Your Kids? Check Out WRAL Weather Lessons

Go Ask Mom Editor Sarah Linenfeld Hall recently shared a WRAL resource to help parents who have suddenly become homeschool teachers. Here's what she had ...


Ross Video Acquires Coiron Inc.

Ottawa, Canada, April 2nd 2020 - Ross Video is proud to announce it has acquired the US-based technology company Coiron, Inc. Located in Irvine, California, Coi...


KCBS-KCAL Hosts Fundraiser for Los Angeles Schoolchildren

CBS Television Stations' KCBS, KCAL and CBSN Los Angeles have partnered with iHeartRadio Los Angeles, the Los Angeles Chargers and the Los Angeles Unified S...