AICP Introduces Updated and Revised Bid Form New York, NY December 5, 2019 Matt Miller, President and CEO of AICP, and Danny Rosenbloom, VP, Digital and Post Production, have announced the release of an updated and revised AICP Bid Form that fully integrates production and post production tasks and categories. Available for download on the AICP website in both excel and pdf formats, the form is the result of several months of planning and consultation with AICP members across production and post production, as well as with a range of stakeholders who play key supporting roles in the making of content in the moving image for agencies and brands.
The original AICP Bid Form was introduced by the association in 1975 as a way to standardize bidding on commercials. It was created in response to the widespread confusion caused by agencies and advertisers using a range of promulgated forms to estimate costs for commer-cial productions. The AICP Bid Form revolutionized the industry and became the de facto standard on which commercial production has been based since. AICE followed suit in the mid-90s and introduced a stand-alone form for bidding for post production in a similar format to how the AICP form was structured. Both forms were available essentially as open source doc-uments and have been adapted for use in a variety of situations by companies across the en-tire production and post production spectra.
To download a version of the new AICP Bid Form as an Excel document, click here. This link also includes several instructional videos explaining how to use various aspects of the new form.
Much like the very first AICP Bid Form, our updated version of the harmonized production and post production bid forms is a revolutionary advancement that tracks to the industry's evolution, says Miller. The AICP Bid Form has been the basis of how we all do business in this industry for decades. Changing it was a bold move, but one we felt was of paramount importance. The careful planning and work that's gone into this is a testament to our role as industry leaders. It's a proactive effort to stay ahead of prevailing trends and help our members - and the industry at large articulate the approach to this expanding business.
Following the merger of AICE and AICP in January of 2018, the association launched an initiative to develop a coherent approach that would encompass both the AICP Bid Form and the and what was the AICE Bid Form. Among its goals were maintaining as much of the pre-existing forms as possible while allowing for diverse bidding approaches where necessary and updating the overall bidding architecture to meet today's production and post landscape with one clear voice.
In the ecosystem of bidding, the new AICP Bid Form provides a structural realignment for everyone going forward, says Rosenbloom. There's no need for anyone to change the bidding software, concepts, layouts or methodology they're currently using. While a few sections have been reorganized and re-tasked, the overall picture should be familiar for everyone.
The new form's architecture and concepts have been shared throughout the process with the leading third-party bidding software programs like Hot Budget, ShowBiz, ActualizeIt, Xytech, CETA and others that use the AICP Bid Form as their foundation.
Rosenbloom notes that, particularly in the area of post production, many individual companies confirmed continuous and non-standardized customization of the AICE form in order to keep up with the directions that the industry was moving in. With this new Bid Form, sections have been expanded for areas like audio and finishing and should allow all companies to bid in a consistent format with editorial. An entire section has also been assigned to social deliverables, and a new open format section has been created for the non-standard bid forms used by design, animation and visual effects.
Among the highlights of the new Bid Form is a letter structure that runs from Section A to Sec-tion X. Rosenbloom points out that most users of the new form will see relatively little change to how the form works, but with some important distinctions. While Sections A through N remained essentially unchanged, sections O and P have been re-assigned while remaining part of a production's bidding structure.
The major changes are the adoption of a greatly expanded set of budget sections and lines geared to post production tasks and processes. Here, Sections Q through W take the former AICE sections, somewhat re-worked to accommodate social deliverables. Still, those sections retain the original AICE Bid Form numbering system, with Section X reserved to accommo-date the aforementioned non-standardized bid formats used by most design, animation, visual effects and interactive studios.
We live in a world where media changes by the minute, says Rosenbloom. We've seen our bid form, and the AICE Bid Form as well, try and adapt to these changes on the fly. That's caused a degree of confusion, which has been complicated by the fact that advertisers are now beginning to work directly with AICP member companies, often providing their own forms and templates.
Our new bid form is designed to address all of this, Rosenbloom continues. It reflects the fact that we view production and post as an integrated process, and we no longer make dis-tinctions between them by using separate bidding forms. With the enlarged AICP community, production and post are talking to each other now in new ways, and the bid form addresses this in a holistic way.
###
back to AICP news
In This Section
AICP AICE Merger
#AICPGives
Spotted - The AICP Newsletter
News From AICP
AICP Content Library
AICP Week Base Camp
AICP Conferences & Educational Events
AICP Next Awards Jury Presidents/Jury Chairs/Judges
Next Award
North America Stories
26/03/2026
Extron and Audio-Technica have announced that their Design Solutions devices, Ce...
26/03/2026
SPORTEL Asia took place March 24-25 at the Orchard Hotel Singapore, drawing 370 participants representing more than 220 companies from 35 countries. Approximate...
26/03/2026
LTN will demonstrate satellite-to-IP migration solutions for broadcasters, cable networks, MVPDs, and station groups at NAB Show 2026 (Booth W2100).
The C-Ban...
26/03/2026
The Seattle Mariners have partnered with Daktronics to install an upgraded outfi...
26/03/2026
The Esports Foundation (EF) has awarded National Team Partner status to organizations and individuals across more than 100 countries and territories for the Esp...
26/03/2026
Telestream has announced expanded integration between its Vantage workflow platf...
26/03/2026
FOR-A Corporation has announced a partnership with Nippon TV and NVIDIA to distr...
26/03/2026
CBS Sports and the WNBA have expanded their partnership through a new long-term, multiplatform rights agreement. CBS Sports will feature up to 20 regular-season...
26/03/2026
Zac Brown Band will star in the Sunday Night Baseball show open on NBC and Peacock, NBC Sports announced. The open was filmed at American Family Field, home of ...
26/03/2026
Major League Baseball opens the 2026 season with nationally televised games across multiple media partners. Fans can visit MLB.com/Watch for a complete schedule...
26/03/2026
DIRECTV has announced an agreement to carry nine new MLB-operated team channels, covering the Cincinnati Reds, Detroit Tigers (Detroit SportsNet), Kansas City R...
26/03/2026
Nationals.TV, the Washington Nationals' local broadcast channel, is now avai...
26/03/2026
Starting Thursday, March 26, MLB.TV will be available on the ESPN App, giving fans access to more than 2,000 out-of-market regular season games. Fans can also r...
26/03/2026
By Matt Klein
Hello to everyone reading this - whether you're a current YEP, HPA member, or just YEP-curious. I'm Matt Klein, one of the co-chairs of t...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
28 participating companies, from start-ups to blue-chips, lead the UK Group as part of the GREAT Britain and Northern Ireland presence across all the Halls at N...
26/03/2026
Arkona Unveils BLADE//planner and Major Usability Enhancements at NAB 2026
Brie Clayton March 26, 2026
0 Comments
New graphical configuration tool and...
26/03/2026
Bitfocus showcases complete control at NAB Show 2026
Brie Clayton March 26, 2026
0 Comments
Continuing development drives advances in security, availa...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/03/2026
Nevion introduces powerful new Panel Builder to enhance VideoIPath broadcast con...
26/03/2026
2026 Oscar Nominated Films Powered by Blackmagic Design
Brie Clayton March 25, 2026
0 Comments
DaVinci Resolve Studio used on 27 of this year's no...
26/03/2026
Leader to present full suite of advanced Test & Measurement solutions at NAB Sho...
26/03/2026
Boston Conservatory to Present New England and Collegiate Premiere of Groundbrea...
26/03/2026
Back to All News
Have a Wish Worth Dying For? Netflix's First Korean YA Hor...
26/03/2026
Back to All News
The Truthers, Starring Jose Coronado and St phanie Magnin, Pre...
26/03/2026
Editor's note: This post is part of Into the Omniverse, a series focused on ...
26/03/2026
That gaming backlog won't clear itself - GeForce NOW is here to help. Stream the latest titles straight from the cloud across a variety of devices.
This we...
25/03/2026
Live match directors Sarah Cheadle (Sky Sports), Rob Levi (TNT Sports), and Andrew Swift (BBC Sport) sit down with the Premier League's Rachel Nightingale t...
25/03/2026
The senior from Upstate New York is manning the mic while also interning for the athletic department's sports-information team
In the live-sports-video ind...
25/03/2026
Synamedia has announced ContentArmor Edge Watermarking, a server-side solution t...
25/03/2026
SES has announced meoSphere, a medium Earth orbit (MEO) satellite network targeted for operation by 2030. The first phase will pair SES-developed software-defin...
25/03/2026
TVU Networks is working with Reuters on a phased migration from satellite to a c...
25/03/2026
Nielsen has announced three senior appointments. Seth Ladetsky has been named Head of Global Sports. Trevor Fellows will lead Nielsen's advertiser and agenc...
25/03/2026
Anoki and Amagi have launched In-Scene Ads powered by Anoki ContextIQ across Amagi's portfolio of in-content ad formats for Free Ad-supported Streaming TV (...
25/03/2026
Arkona Technologies will announce a series of enhancements to its BLADE//runner platform at NAB 2026 (Booth C.1808). The updates focus on usability and workflow...
25/03/2026
Daktronics has installed two tower displays and a video wall in the Lexus Club at Petco Park in San Diego ahead of the 2026 season.
Continuing to improve the ...
25/03/2026
MultiDyne Video & Fiber Optic Systems is celebrating its 50th anniversary as NAB Show 2026 approaches. The company was founded in 1976 by Vincent Jachetta, an N...
25/03/2026
IPC, a provider of integrated communication solutions, will make its NAB 2026 de...
25/03/2026
Live production categories were led by NBC, FOX, and ESPN's NFL coverage...
25/03/2026
The Atlanta Braves and Spectrum have announced a multiyear distribution agreemen...
25/03/2026
(L-R) Charlie Tyrell and Daniel Roher attend The AI Doc: Or How I Became An Apocaloptimist Premiere during the 2026 Sundance Film Festival at The Ray Theatre ...
25/03/2026
L3Harris Technologies and RFTEQ Pty Ltd signed a memorandum of understanding to ...
25/03/2026
L3Harris delivers combat-ready Torpedo Tube Launch and Recovery system, which deploys and retrieves Iver4 900 autonomous underwater vehicles through submarine t...
25/03/2026
The company expands leadership team under Chief Revenue Officer Amilcar Perez
S...
AICP Introduces Updated and Revised Bid Form New York, NY December 5, 2019 Matt Miller, President and CEO of AICP, and Danny Rosenbloom, VP, Digital and Post Production, have announced the release of an updated and revised AICP Bid Form that fully integrates production and post production tasks and categories. Available for download on the AICP website in both excel and pdf formats, the form is the result of several months of planning and consultation with AICP members across production and post production, as well as with a range of stakeholders who play key supporting roles in the making of content in the moving image for agencies and brands.
