
Live from the Rugby World Cup 2023: Immersive and emotional cinema-style shots bring fans closer to the action By Will Strauss
Friday, October 27, 2023 - 09:02
Print This Story
Reflecting a growing trend in sports broadcasting, cine-style cameras have been added to the Rugby World Cup production set-up for 2023, bringing a dramatic look to certain parts of the host broadcast match coverage.
Through the use of DSLR cameras with Prime lenses, the production team at Host Broadcast Services (HBS) can capture shots of fans and players with a shallow depth of field that are considered to be more immersive, showcasing the raw emotions of the matches for the viewers back home.
Sony FX3 cameras are being used for this tournament. Here, Julien Bertin, executive producer for HBS at Rugby World Cup 2023, picks up the story.
We want to get closer to the players, he says. Rugby is a very popular sport with players and with fans, and we wanted to get the fans closer to the action and closer to those players because we feel there's a real rugby community. And when I say community, it goes from a club president to a six-year-old kid. We really feel everybody's on the same level. We wanted to get that across.
We can get wide-angle shots of tries happening rather than trying to get in close. We've captured some really nice slo-mos of tries being scored with the whole stadium background and the team going over the try line.
This manifests itself in a couple of ways, he continues.
So, when they arrive at the stadium, we have dramatic close-up shots of the players as they walk in, in slow motion. It's an amazing way to tee up the game, to say, for example, this is Johnny Sexton and he is really focused. It's simple things. You shoot it at 200 frames per second and suddenly the footage has another dimension.
In the tunnel before kick-off, we go in close. In the first game of the World Cup, players were already singing in the tunnel, getting hyped up. We captured that with a cine-style camera. That worked really well. With fans, again we use slo-mo to capture the raw emotion.
Telling the story: Executive producer for HBS Julien Bertin with director Daniel Hudson in Lyon
Steve (better known as Strve, following a now legendary spelling mistake earlier in his career) Jamieson, World Rugby executive producer, was unsure about the use of these cameras pre-tournament. But he is now a convert.
When a try is scored, I encourage the commentators not to say anything but to let the crowd in and then we just cut to a big cine-style close-up of a fan just screaming at the camera. There's no point in talking over it. The picture tells the story.
I'll be honest, he says. Before this World Cup, I wasn't a fan of cine-style because I've seen it badly used at other events. People running around, shots going in and out of focus. So I wasn't sure. But we did a trial in Madrid on a World Rugby Pacific Four Series game and we got some nice stuff out of it.
At the beginning of the tournament, the person wasn't in focus because he or she was moving. So we went back to the drawing board and put the cameras back behind the dead ball line and just had a wide angle. And that got us some amazing slo-mos.
The use of cine-style cameras at France 2023 has changed since the first match, he adds.
On the first weekend, some of our guys were running onto the field trying to get the player coming back [after scoring a try]. Personally, it just didn't work for me. So we looked again at how we could do that. If the operators are on the main camera side, if they are running in from that side, they'd get in shot. So we had to think about them coming in from a different angle.
So we've changed as the tournament has gone on. I think the best shots are the fan shots and the team arrival shots. But we can also get some nice wide-angle shots of tries happening rather than trying to get in close. We've captured some really nice slo-mos of tries being scored with the whole stadium background and the team going over the try line.
Bertin acknowledges that it's not easy to get the shots right using a cine-style camera.
The lower you go [with focal lengths], the shallower the depth of field you get. This is what makes the shot so interesting and unusual [for sport]. At the same time, it isolates the person you're trying to capture. As long as that person is halfway still, it's easy to work around that, and this is why, when we are in the tunnel and the players arrive, we always have the same distance as we walk [with the camera] so that all works.
But when we go on to the field after they score a try, we don't know if are they going to walk back or if they are they going to run back. We want to capture the player's face and the emotion. It could, again, bring the viewers closer to the action. But the margin for error is very small. When you get it right, it's amazing. But it is very hard to get it right with those lenses.
Eight or nine times out of ten, at the beginning of the tournament, the person wasn't in focus because he or she was moving. So we went back to the drawing board and put the cameras back behind the dead ball line and just had a wide angle. And that got us some amazing slo-mos that are usually used in the second slo-mo run.
Bertin hopes that in the future, when using these types of cameras, operators will have an easier job of capturing a moving target.
We want to be able to track someone when they are moving in a less predictable way. DSLR manufacturers are working hard on that, he suggests.
The 2023 Rugby World Cup continues in France until Saturday 28 October.
Read more:
Live from the Rugby World Cup 2023: World Rugby and HBS offer up additional content for rights-holding broadcasters
Live from the Rug
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
28/11/2025
Nadia Fall attends the 2025 Sundance Film Festival premiere of Brides at the Egyptian Theatre on January 24, 2025, in Park City, Utah. (Photo by Donyale West/...
28/11/2025
It's easy to ignore those little red update available badges. But when it ...
28/11/2025
WASHINGTON Federal Communications Commission has released a tentative agenda for the December Open Commission Meeting scheduled for Thursday, December 18, 2025 ...
28/11/2025
The Professional Fighters League is looking to super-serve fans of mixed martial...
28/11/2025
Fubo has released in beta on select Roku devices a new feature that lets users display up to four simultaneous streams at once....
28/11/2025
The WNBA playoffs and Week 4 of the NFL regular season highlight the list of live sports events airing on television this weekend....
28/11/2025
The 32nd class of honorees to the B+C Hall of Fame took to the stage at New York's Ziegfeld Ballroom on September 26 for a gala induction event. Click below...
28/11/2025
We hold in our hands the very last Next Text for Next TV, the weekly back-and-fo...
28/11/2025
DirecTV said it made a deal with EchoStar to buy EchoStar's video businesses, including satellite-TV provider Dish TV and virtual MVPD Sling TV, for $1 plus...
28/11/2025
The Broadcasting+Cable Hall of Fame, the premier industry event paying tribute to the influencers, innovators and shining lights of broadcast, cable and streami...
28/11/2025
Friday 28 November 2025
Sky Sports x Slawn drop limited-edition football jersey...
28/11/2025
Rohde & Schwarz shows resilience in a challenging environment, revenue exceeds t...
28/11/2025
Unwrapped: The Toy Show Appeal - airing this Sunday on RT One and RT Player- s...
27/11/2025
LONDON Vizrt has added several AI-driven advanced features offering improved speed, intelligence and accuracy in the newest version of its media asset managemen...
27/11/2025
Prime Video has launched AI-powered video season recaps in a beta version for select English-language Prime Original series in the U.S., a move Amazon is callin...
27/11/2025
Back to All News
Netflix's Raat Akeli Hai: The Bansal Murders Marks a Grand...
27/11/2025
27 Nov 2025
GSMA brings M360 Eurasia 2026 to Samarkand in partnership with VEON...
27/11/2025
Tahar Rahim and Izuka Hoyle star in the gripping six-part Sky Original from Acad...
27/11/2025
Thursday 27 November 2025
Sky Arts Reveals the Nation's Greatest Basslines - and Queen Reign Supreme
The UK's most iconic basslines have been revealed...
27/11/2025
Back to All News
Stranger Things 5': Prepare for One Last Adventure With O...
27/11/2025
The media industry has a paradox at its core. It's an industry built on light, color and imagination, yet behind the scenes, it's powered by one of the ...
27/11/2025
Rating reflects rating progress across areas including policies, diversity & inclusion, health & safety and Net Zero leadership
Winchester, UK, 27 November 202...
27/11/2025
What are the industry standards for Retail Media? Kathryn explains that certification is based on the IAB Europe Retail Media Measurement Standards and the IAB ...
27/11/2025
World champion boxer and Irish sporting icon Katie Taylor will be in studio this...
27/11/2025
Roblox, one of the world's most popular online gaming platforms for primary ...
27/11/2025
Black Friday is leveling up. Get ready to score one of the biggest deals of the season - 50% off the first three months of a new GeForce NOW Ultimate membership...
26/11/2025
SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Fe...
26/11/2025
A cinematic snow sculpture at the 1995 Sundance Film Festival. Photo by Randall Michelson...
26/11/2025
Book podcasts are booming. On Spotify, you'll find everything from celebrity book clubs to deep dives with bestselling authors. And in markets where audiobo...
26/11/2025
Mumbai, November 24, 2025: In a first-of-its-kind initiative, JioStar, in collab...
26/11/2025
LONDON Factual content producer ITN Productions has launched a new low-latency IP gallery for news bulletins....
26/11/2025
MIAMI TelevisaUnivision said it struck a new multiyear distribution agreement with YouTube TV that includes distribution of TelevisaUnivision's U.S. network...
26/11/2025
OpenDrives, Inc., a leader in software-defined data storage and data services, today announced the launch of the Atlas Corporate Creative Solution. This new Atl...
26/11/2025
Disguise, the industry-leading company powering the world's biggest live performances, is partnering with pioneering LED wall manufacturer DVS to give atten...
26/11/2025
HighField AI, the pioneer in agentic and multimodal automation for broadcast and media production, today announced the expansion of its global channel partner n...
26/11/2025
As high-stakes Premier League fixtures approach and additional premium content launches, with MONO positioning themselves to dominate Thailand's sports stre...
26/11/2025
Hosting a wide variety of events from high-intensity NHL games to complex live music concerts and major entertainment productions, Montreal's 21,000 capacit...
26/11/2025
Vizrt, the leader in live production technology revolutionizing viewer engagement and experience, releases AI-driven advances focusing on speed, intelligence, a...
26/11/2025
ITN Productions, an award-winning factual content producer, today launched a new low-latency IP gallery for news bulletins. Responsible for delivering a leading...
26/11/2025
Ikegami reports ongoing advances throughout 2025 in developing and delivering coordinated television production solutions that maximize quality, versatility and...
26/11/2025
Following the Nov. 21 blackout of NBCUniversal channels on Fubo, the two sides have traded barbs about their inability to reach a new carriage deal....
26/11/2025
LONDON As TV sports rights become increasingly important for both broadcasters and streamers, Ampere Analysis predicts global investment in the genre will surpa...
26/11/2025
LOS ANGELES Vubiquity said it has achieved the Amazon Web Services (AWS) Media & Entertainment Competency as part of the AWS Partner Network (APN). This designa...
26/11/2025
WASHINGTON The Federal Communications Commission's Enforcement Bureau said it has entered into a consent decree with Comcast calling for the cable company t...
26/11/2025
Berklee Named to the Hollywood Reporters Top Music Schools List The publication highlights the college's screen scoring program, industry partnerships, and ...
26/11/2025
Back to All News
Animated Series Love Through a Prism' Casts New Light on ...
26/11/2025
Back to All News
NALIP Unveils Fifth Cohort of Director Incubator
Social Impact
26 November 2025
United States
Link copied to clipboard
The National Assoc...
26/11/2025
YouView Achieves Greenly Gold Certification for SustainabilityNov 26, 2025
YouView is proud to announce a Gold Certification award from Greenly for our perform...