Capital Markets Day 2017: ProSiebenSat.1 announces new Group setup with three-pillar strategy
Group continues successful diversification strategy and will organize its business in the three areas of Entertainment , Content Production & Global Sales and Commerce
TV business strengthened through synergies with digital entertainment: cost savings of over EUR 50 million planned by 2019/2020
Potential co-investors in areas of Content Production and Commerce
Outlook for full year 2017 confirmed
New mid-term financial targets based on revenue growth and profitability: revenue growth of more than EUR 1 billion by 2022 compared to 2017
Group continues attractive dividend policy with a payout ratio of 80% to 90%
Munich, December 6, 2017. ProSiebenSat.1 Group will continue its successful diversification strategy and now realizes over 50% of its revenues outside the traditional TV advertising business. To further accelerate this successful transformation, the Group will, as of January 2018, have a new organizational setup with the three business areas of Entertainment, Content Production & Global Sales and Commerce. The aim is to adapt the Group to the dynamically changing environment and to secure further sustainable, profitable growth. By combining the linear TV business with the Digital Entertainment division, ProSiebenSat.1 is able to provide increasingly platform-independent offers and universal marketing of programming content, thus achieving additional synergies in this area. In the process of this new setup, the Group wants to achieve a net savings potential of over EUR 50 million by 2019/2020. Including further investments in program and in areas such as AdTech and Data, this will lead to an improved cost development in the Entertainment segment.
Thomas Ebeling, CEO of ProSiebenSat.1 Media SE, said: ProSiebenSat.1's growth story has been uninterrupted for 32 consecutive quarters. We are one of the most profitable media companies in Europe and with revenues in the digital business areas exceeding EUR 1 billion, we have also become a relevant player in this field. All this was only possible because we have been systematically driving the transformation and diversification of the Company since 2009. With the three-pillar strategy, we are setting ProSiebenSat.1 up competitively for the future, strengthening the Group for further growth and creating additional value for employees and shareholders. Our management team and Supervisory Board have jointly developed this strategy in the last months. I am convinced that ProSiebenSat.1 will continue its sustainable success in the future with this new structure.
Entertainment
In the Entertainment business, the areas of TV Broadcasting, Distribution, Advertising Platform Solutions (AdTech), SevenVentures and Digital Platforms (e.g. maxdome, 7TV app) will be combined. Thus, ProSiebenSat.1 will be able to offer its viewers even better all the Group's entertainment content across all its media platforms. At the same time, the Company is increasingly investing in the growth areas of Addressable TV, AdTech and Data in order to access additional revenues in the advertising market through innovative, data-driven offerings. The Group also sees potential for value creation in Europe via partnerships within the European Media Alliance, in which twelve media companies from all over Europe are already working together.
Content Production & Global Sales
ProSiebenSat.1 is bringing together the Red Arrow Entertainment Group with the multi-channel network (MCN) Studio71 under the name Red Arrow Studios and is integrating digital video offers into the traditional production business as well as into its international distribution networks. Via Studio71, the production business thus gains direct access to a new talent pool and other growing digital channels. In this way, the Content Production business addresses the increasing demand for content on all platforms, branded content and influencer marketing. The Company will make optimal use of the synergies between the 21 production companies, the distributors Red Arrow Studios International and Gravitas Ventures, as well as Studio71, one of the leading MCNs with 8 billion video views per month. ProSiebenSat.1 is also examining a further acceleration of growth for Red Arrow Studios through cooperation with and co-investments by partners.
Commerce
In the Commerce business, ProSiebenSat.1 will operate as NCG - NUCOM GROUP and will bundle its subsidiaries in four categories: Home Services & Mobility (Verivox, billiger-mietwagen.de, K uferportal), Leisure & Relationships (mydays/Jochen Schweizer, Parship Elite Group, Amorelie), Health & Beauty (Flaconi, Windstar Medical) and Style (moebel.de, Stylight). For the online travel business with package tours (weg.de/tropo) remaining after the sale of etraveli, ProSiebenSat.1 is continuing its review process for a potential sale.
Currently, ProSiebenSat.1 is in talks with potential partners regarding a minority investment in the NCG - NUCOM GROUP. The objective is to expand the portfolio and to further accelerate growth in the commerce area. It is expected that the talks relating to potential partnerships will be concluded in the course of the second quarter of 2018.
Acquisitions remain a key driver for further profitable growth
The successful acquisition strategy of ProSiebenSat.1 creates value and has significantly contributed to the development of the Group over the last few years. This is shown by the unchanged attractive return on the capital invested in the existing M&A portfolio as well as by the successful sale of the online travel agency etraveli.
Dr. Jan Kemper, CFO of ProSiebenSat.1 Media SE, said: We will continue to successfully invest especially in commerce companies in the future and open up new customer groups for them through our cross-me
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
06/12/2025
In a live broadcast from the Reagan National Defense Forum, L3Harris Chair and CEO Christopher Kubasik joined Morgan Brennan on CNBCs Closing Bell: Overtime. Ku...
06/12/2025
FORT LAUDERDALE, Fla. A new survey from Pixitmedia by Datacore revealed a major shift in the Media & Entertainment industry in media archiving, with 85% of resp...
06/12/2025
HACKENSACK, N.J. LiveU has announced that the national public broadcaster Czech Television has completed one of the largest LiveU live production deployments fo...
06/12/2025
NEW YORK The National Academy of Television Arts and Sciences (NATAS) presented the Excellence in Production Technology Emmy Award to NASA+ and Dr. Tom Leight...
05/12/2025
2025 Sports Broadcasting Hall of Fame: Curt Gowdy Jr. - Master Storyteller, Nati...
05/12/2025
SVG Sit-Down: Veritone's Sean King on the Power of Mining Video, Audio DataThe company's Data Refinery offers users total control and governance over da...
05/12/2025
Platinum White Paper: Inside the Nashville Predators' Unified, Flexible, Sca...
05/12/2025
Netflix Reaches Agreement To Acquire Warner Bros. Following Planned WBD SplitThe deal does not include WBDs sports assets like TNT Sports (US, UK, LatAm), Euros...
05/12/2025
FOX Sports Returns to Indianapolis for Primetime Broadcast of Big Ten Championsh...
05/12/2025
SVG Summit 2025 Preview: Digital Engagement & Monetization Workshop Tackles the ...
05/12/2025
Atlanta United Lights Up New Emory Healthcare Studio With First Live Broadcast f...
05/12/2025
As Messi Takes the Pitch, MLS, Apple, NEP Roll Out Largest MLS Cup Production Ev...
05/12/2025
ESPN Enters College Football's Most Intense Month With Elevated Workflows fo...
05/12/2025
It's about that time! Awards season is in full swing, and the Film Independe...
05/12/2025
Every year, Spotify Wrapped offers a personalized look back at the audio that defined your year. It's a snapshot of your listening habits, designed to tell ...
05/12/2025
In 2025, Spotify's EQUAL, GLOW, and RADAR programs celebrated women, LGBTQIA , and emerging artists who turned moments into milestones. From breaking record...
05/12/2025
In our latest blog, we explain how Wi-Fi 7 rollouts can drive consumer loyalty with value-add services such as consumer cybersecurity. We also explore how this ...
05/12/2025
LOS ANGELES Netflix announced it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Nielsens Gracenote has launched Gracenote Content Connect, a new ad platform that provides agencies, brands, supply-side platforms (SSPs) and demand-si...
05/12/2025
NEW YORK In an most important update to the workings of deal-based programmatic advertising, IAB Tech Lab has released version 1.0 of its Deals API for public c...
05/12/2025
NEW YORK Pass the turkey. Pass the stuffing. Pass the cranberry sauce. All are common requests of Americans celebrating Thanksgiving Day with family and f...
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
HOLLYWOOD, Calif. Netflix announced today that it has entered into an agreement to acquire the assets of Warner Bros. for $82.7 billion....
05/12/2025
NEW YORK Iris, the new cloud-connected camera control platform, has officially launched with features that turn virtually any PTZ camera into a software-connect...
05/12/2025
WASHINGTON The Federal Communications Commission has approved AT&T's $1.02 billion acquisition of spectrum from UScellular in a decision that was issued sho...
05/12/2025
The Best Coldplay Songs: 21 Tracks That Shoot for the Stars From Yellow to Viva La Vida, Fix You to Paradise, this playlist goes back to the start.
December ...
05/12/2025
Zafris Lecture Series Brings Nabil Ayers to Berklee The 32nd annual James G. Zafris Distinguished Lecture series was held on Thursday, November 13, with guest...
05/12/2025
Introducing New Perks to Help You Get Even More from LinkedIn Premium Published on Dec 5, 2025 Categories: Company News, Product News
LinkedIn Corporate Co...
05/12/2025
Friday 5 December 2025
A new Game of Thrones Tale: Official trailer for Sky Exc...
05/12/2025
Back to All News
Don Lee, Lee Jin-uk, and Lalisa Manobal to Star in Netflix Act...
05/12/2025
Tis the season of giving once again and this year we've taken our Give Back Fridays' concept and turned it on its head.
In the autumn we were approach...
05/12/2025
Brayden Gogis doesn't remember a time when he wasn't completely fixated on games in all forms. In preschool, when they asked us to dress up as what we ...
05/12/2025
The Grinch steals the spotlight as the theme for The Late Late Toy Show 2025
Tune in tonight at 9:35pm on RT One and worldwide on RT Player
#LateLateToyShow...
05/12/2025
RT Announces New Presenters of Flagship News Programmes
New RT Six One News co-presenter Tommy Meskill
Sarah McInerney & Justin McCarthy join Morning Ir...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
Capital Markets Day 2017: ProSiebenSat.1 announces new Group setup with three-pillar strategy
