Mediasmis streamline integrated Vizrt MAM workflows

The initiative streamlines Adobe Premiere Pro CC integration for existing Viz Ardome customers

Mediasmiths, the media supply chain specialists, today announces a new initiative working with Vizrt and Adobe , to offer a new level of integration between Adobe Premiere Pro CC and Viz Ardome (the older generation of Vizrt's MAM system, Viz One) based on a combination of Adobe Premiere Pro CC plug-in panels and specific integration software and services developed by Mediasmiths. Depending on the features available in their version of Viz Ardome, clients will be able to take advantage of capabilities ranging from simple import and export, to searching Ardome and adding assets to a project directly within Adobe Premiere Pro CC. As a result, users of Viz Ardome and Adobe Premiere Pro CC can take advantage of workflows that are both more integrated and more natural for users. Adobe Premiere Pro CC is included in Adobe Creative Cloud along with the most up-to-date versions of other favorite Adobe desktop apps such as Photoshop CC, After Effects CC, Illustrator CC, and more.

Mediasmiths is uniquely positioned to offer this service owing to its extensive integration and development expertise, coupled with industry leading knowledge of digital workflows. Mediasmiths has considerable experience with Viz Ardome as well as having developed and deployed many Adobe Premiere Pro CC and Adobe Prelude CC panels for clients. The company sees this initiative as a natural next step.

Our customers want to edit video faster and fluidly which is why they choose Adobe Premiere Pro CC, part of Creative Cloud , says Simon Williams, Director of Strategic Relations at Adobe. They also want to integrate Adobe Premiere Pro CC into production workflows as seamlessly as possible. Today's announcement makes that a reality for users of Vizrt's Ardome technology.

Several existing Viz Ardome customers have expressed an interest in achieving similar Adobe Premiere Pro CC workflows as those now present in our new Viz One, says Fran ois Laborie, Chief Commercial Officer, Vizrt, This is a good example of our long-term commitment to providing open solutions and products that customers and partners can adapt for their changing business requirements. Working with Adobe and Mediasmiths helps us ensure that Viz Ardome customers will get access to Adobe Premiere Pro CC, while we can continue to focus on enhancing our existing Adobe Premiere Pro CC integration in Viz One.

Tomas Weber, Managing Director, Mediasmiths Nordics, commented, This is exactly the type of opportunity we envisioned when we created our technology delivery team at Mediasmiths, which we call Forge. They are the fulcrum around which our combined knowledge pivots and allow us to bring workflow, MAM and software development expertise together to deliver the kind of deep integration that Vizrt, Adobe and our joint clients are asking for.

Mediasmiths Mediasmiths is a media supply chain services company whose business model is built on providing clear and independent advice backed up with world class design, development and project delivery for its clients. Mediasmiths focuses on lowering the risk and cost associated with technology and process change in broadcasting and the wider digital media market. Standing at the centre of convergent technologies, and using past experience in broadcast operations, IT and change management, Mediasmiths can help advise clients on the most efficient and cost effective solutions for their businesses. Mediasmiths have developed a specialist approach that focuses on future business benefits and efficient production workflows as opposed to more traditional approaches that concentrate on documenting past needs and requirements.

Mediasmiths have deployed the approach on projects with customers such as the BBC, BSkyB, DR, Foxtel, MediaCityUK, and TV4 Group. For these customers Mediasmiths have reduced the time and cost of the vendor selection processes, workflow analysis and requirements gathering, subsequently ensuring a thorough, well documented and successful implementation. www.mediasmiths.com

About Vizrt Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the broadcast industry - interactive and virtual solutions, animations, maps, weather, video editing and compositing tools. Vizrts products are used by the worlds leading broadcasters, including: CNN, CBS, Fox, the BBC, BSkyB, Al Jazeera, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, and NHK. Furthermore, many world-class production houses and corporate institutions such as the London Stock Exchange use Vizrt systems. Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com.

Press Contacts

Martin Burkhalter President & CEO +41 22 365 75 01 mbu@vizrt.com

Ingrid Agas ster Executive VP of Products and Marketing +47 9953 3791 iag@vizrt.com

LINK:	http://www.vizrt.com/news/newsgrid/42131/Mediasmiths_streamline_integr...
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