Sony Pixel Power calrec Sony

SVG Sit-Down: Returning to Onsite Production With Pac-12 Network's Ashley Adamson

03/09/2021

SVG Sit-Down: Returning to Onsite Production With Pac-12 Network's Ashley Adamson Traveling Saturday-morning show The Pregame is on campus at Oregon this weekend By Brandon Costa, Director of Digital

Friday, September 3, 2021 - 1:16 pm

Print This Story | Subscribe

Story Highlights

Although the COVID-19 pandemic is still very much a part of our lives, the start of college football season has been refreshing and uplifting for sports networks, which not only are returning game production to the stadium but are producing onsite pregame shows from campuses across the country.

For the first time since fall 2019, the Pac-12 Network is bringing back its Saturday-morning on-campus series, The Pregame, with a trip to Eugene, OR, to preview the University of Oregon Ducks' non-conference showdown with Fresno State. For the next 12 weeks, The Pregame will visit every one of the conference's member institutions.

This year's Saturday-morning slate will be a bit different. The Pregame will shift from an hour to 30 minutes, making way for a new campus-lifestyle show called Pac-12 Tailgate, which will air live immediately prior. Live on-campus coverage begins at 10 a.m. PT.

Pac-12 Network's Ashley Adamson: [The Pregame] is going to be hyper-focused on the school that we are at and the game that we are leading into.

SVG caught up with the host of The Pregame, Ashley Adamson, a veteran of Pac-12 Networks since its launch in 2012. She discussed what it feels like to finally return to campus after all this time, how the new show lineup affects the stories the network wants to tell, and adapting to the future of at-home production as on-camera talent.

Getting back to campus and getting Pac-12 Networks back with a desk on a campus: what does that mean to you as a broadcaster?

I don't ever want to say that any of us ever took our jobs for granted, because we know we have the best jobs in the world and feel incredibly lucky to be able to do what we do and to talk about sports for a living. [But] it's like anything else: when it is taken away and when you are doing everything remotely, it's different. The reality of being a great sports journalist is being able to show up and be there and build those relationships and see things with your own eyes so that you can share the stories and all the behind-the-scenes stuff with the people at home.

We've been doing our jobs as best we could for the last 18 months, but, as of this weekend, [we're] getting back to, for me personally, what made me fall in love with this career, which is being able to be there and talk with the coaches and talk with student athletes, and say hi to the fans, and just get that feeling of a college football Saturday.

It's going to be different. It's not going to be the exact same as it was pre-COVID, certainly, but excited isn't a strong enough word. I'm elated to be back doing the thing that we love to do. I wish I had a more cerebral answer for you, but it's the reason people who are in this line of work do it: it's to be there and to get to experience it. I've got a giant grin on my face just thinking about it.

Your Saturday-morning football show, The Pregame, has always done a really good job of making sure to visit every Pac-12 campus every year. You put yourself in a cool spot on the campus and tell the story of the campus and what life is like there. Does the extended break change the kind of stories that you want to tell and change how you would approach these visits?

First of all, I think everything we do from now on will be a little bit different, given COVID.

In years past, we would melt between the flavor of the campus and the X's and O's, the matchups, and the football treatment. It was sometimes hard to navigate that: how do you go from talking about the gymnastics team to the matchup between the linebackers? There was just so much that was hard to figure out, how that show all came together. Now it's awesome that we've got two distinct shows.

I don't want to spoil anything or promise anything that won't end up making the air, but there are some really cool things in the works. We work with the campus to say, What do you want to showcase? - whether that's [a player or a place]. [This week,] let's make [Pac-12 Tailgate] about Oregon and what makes Oregon special. [The Pregame] will be much more of the actual football-heavy, matchup talk, what you would probably expect to see more of from a football pregame show. We'll mix in, hopefully, an interviewer too, as well as just talking about the matchup.

I think the thing that I'm seeing from behind the scenes is that, because we have only a half hour now to get into the game and because we are this year being very intentional about trying to be on campus and lead into the game that we have on our air, which we didn't do in the past, it makes it trickier from a logistical standpoint. But it makes it way better for the viewer, because we're going to be live in Eugene leading into that game and we are going to have the Oregon audience that is going to want to hear about Oregon. I think it gives us a chance to be a little bit more specific. Yes, we will still go broad-based, and we will still look at the big stories of the day, but it is going to be hyper-focused on the school that we are at and the game that we are leading into. Which is going to be a really nice change from how we've done it before.

I'm certainly not trying to have any fanbases come after you here, but is there a campus that you're really excited to get back to?

I can say diplomatically that truly, and I mean this, I love going to every single one of our campuses. If I could cover any conference anywhere in the world, it's the Pac-12 because of the schools' [ca
LINK: https://www.sportsvideo.org/2021/09/03/svg-sit-down-returning-to-onsit...
See more stories from svg

More from Sports Video Group

08/05/2026

NBC Sports, Peacock Scale Vertical-Video Production Across Sports - and Beyond - Ahead of FIFA World Cup 2026

NBC's 9:16 live-production workflows power Courtside Live, Rinkside Live, Vi...

08/05/2026

ESPN Pieces Together Production Strategy After WNBA's Unsettled Offseason

Native 1080p HDR productions will rely on a mix of remote workflows from Bristol and Los Angeles Despite another prosperous WNBA season in 2025, there was no g...

08/05/2026

SVG GameDay, Ep. 14: Buffalo Sabres' Autumn Bolton - Bringing Back Better Days at KeyBank Center

In-venue and creative video staffers at the professional and collegiate level ha...

08/05/2026

ESPN and Players Era Announce Multi-Year Broadcast Agreement for Mens College Basketball Championships

Players Era, an EverWonder Studio company, and ESPN have announced a multi-year ...

08/05/2026

BFBS Selects Synamedia to Build Next-Generation Digital Platform for UK Armed Forces

BFBS (British Forces Broadcasting Service) has announced the selection of Syname...

08/05/2026

UFC and Joe Hand Promotions Launch Championship Rounds Commercial Subscription Package

UFC and Joe Hand Promotions, UFC's exclusive commercial distributor in the U...

08/05/2026

Ease Live Granted US Patent for Interactive Streaming Overlay Technology

Ease Live, an Evertz company, has announced it has been granted US Patent No. 12,556,777 for its graphical overlay technology for interactive live streaming. Th...

08/05/2026

Ateme Deploys OTT Platform for VTVcabs VTVprime Service in Vietnam

Ateme has announced that VTVcab has deployed Ateme's OTT platform to power its VTVprime streaming service in Vietnam. The deployment covers live and on-dema...

08/05/2026

Amagi Launches In-Content Ads Marketplace for CTV Advertising

Amagi has announced the availability of its In-Content Ads offering via the Amagi ADS PLUS marketplace, providing programmatic access to ad formats inserted dir...

08/05/2026

USA Sports Dives Headfirst Into Its Inaugural WNBA Season With Onsite Postseason-Style' Productions

Young broadcaster will deploy 11-camera complement on large chunk of games, At ...

08/05/2026

Ratings Roundup: NBCs Derby Coverage Hits All-Time High; 1st Round of NBA, NHA Playoffs Up Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

07/05/2026

Victory+ CEO Neil Gruninger on the Impact of the Dallas Cowboys Deal, Creator-Led Content, and Free In-Market Access for Fans

Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...

07/05/2026

SVG Students To Watch: Ella Peterson, University of Illinois

From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production In the ...

07/05/2026

NAB 2026: Cobalt Digital Wins Two Future Best of Show Awards

Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...

07/05/2026

Scripps National Spelling Bee Revamps Broadcast; Mina Kimes to Host, Embassy Rows Michael Davies to Produce

ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...

07/05/2026

MUBI Selects Bitmovin as Cloud VOD Encoding Partner

Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...

07/05/2026

NBCUniversal Telemundo Enterprises and U.S. Soccer Extend Spanish-Language Media Rights Through 2030

NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...

07/05/2026

Angel City Football Club and Victory+ Announce Regional Broadcast Partnership

Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...

07/05/2026

Spiideo Launches AI Highlights for Automated Highlight and Clip Creation

Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...

07/05/2026

Leostream Announces Unified HPC Remote Access Ecosystem for Post-Production and Enterprise Workflows

Leostream Corporation has announced a unified remote access ecosystem for high-p...

07/05/2026

Victory+ Adds Atlanta Dream Local Broadcasts to Free Streaming Platform

The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...

07/05/2026

Riedel Communications Appoints Marc Engroff as CFO; Frank Eischet Moves to Group COO Role

Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...

07/05/2026

ARD Extends SES Satellite Distribution Agreement Through 2039

SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...

07/05/2026

Case Study: How Pro Cheer League Built a Broadcast-First Arena Production

UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...

07/05/2026

Full Day Productions and GSE Worldwide Launch Womens College Volleyball Showcase at AT&T Stadium

Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...

06/05/2026

Wisycom RF Solutions Support Gravity Medias Live Cycling and Marathon Broadcasts

Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...

06/05/2026

Sennheiser Spectera Module Now Available in Bitfocus Companion and Buttons

A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...

06/05/2026

Ted Turner, Cable Television Pioneer, Sports Broadcasting Hall of Famer, Dead at 87

Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...

06/05/2026

FIFA World Cup 2026: Peacock Launches Visin de Campo (aka Pitchside Live), Will Stream All 104 Matches in Spanish

The streamer aims to provide a fully integrated Spanish language experience with...

05/05/2026

Samsung Galaxy S26 Ultra Phone Cameras Bring New Excitement to Street League Skateboarding

Three phones were hardwired for power and transmission to the truck; camera feat...

05/05/2026

Case Study: How Zaki Rose Rebuilt Its Production Infrastructure, and What It Means for Sports Content Creators

The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...

05/05/2026

Nielsen Co-Viewing Pilot Shows Average 4% Viewership Increase for February Live Events

Nielsen has announced results from a co-viewing pilot program covering February&...

05/05/2026

Nippon TV and FOR-A Win NAB Product of the Year and Future Best of Show Awards for viztrick AiDi

viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture for Film, Live Entertainment, and Content Creation

ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...

05/05/2026

France Tlvisions Becomes First Broadcaster to Deploy Imagine Communications SNP-XS

Imagine Communications has announced that France T l visions is the first broadc...

05/05/2026

WNBA Announces Historic Canadian Media Rights Agreement with Bell Media

The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...

05/05/2026

Save the Date: SVG Remote Production Forum Heads to WBD's Techwood Studios in Atlanta on Sept. 23-24

SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...

05/05/2026

Look Who's Talking: ESPN Integrates New Automated Commentator-ID Technology Into Scorebar Graphic for UFL Coverage

With no operator required, AutoMic workflow automates talent identification on U...

05/05/2026

Return Flight: How Live Broadcast Drones Died - and Were Reborn - on the Ski Slopes of Northern Italy

A crash in 2015 set the industry back, but this winter proved that drones are he...

04/05/2026

SVG Sit-Down: NEP Americas Mike Werteen on How Great Tech, Better People Drive Success

Hardware is still an emphasis - Supershooter 11 is new, and REMI-based 65 is in ...

04/05/2026

Beyond 90 Minutes: How K League's Soccer Blueprint for Growth Has Lessons for Everyone

Head of International Business Development Min Joo Kim explores the league's...

04/05/2026

Audio-Technica ATND1061 and ATUC Discussion Systems Certified for Crestron Automate VX

Audio-Technica has announced that its ATND1061 ceiling array microphone and ATUC...

04/05/2026

Triple B Media Launches Bowling TV, a 24/7 FAST Channel Dedicated to Bowling

Triple B Media has launched Bowling TV, a free ad-supported television (FAST) channel dedicated to bowling. The channel is available on Prime Video, LG Channels...

04/05/2026

PlayMetrics Acquires SportsEngine from Versant

PlayMetrics, a provider of operations management software for youth sports organizations, has announced the completion of its acquisition of substantially all t...

04/05/2026

IHSE GmbH Appoints Dr. Thomas Niessen as CEO

IHSE GmbH has announced that Dr. Thomas Niessen has joined as CEO and Managing Director, effective May 1, 2026. He joins Frank Breitenfelder, who has served as ...

04/05/2026

PMY Group Deploys Optic Crowd Intelligence Platform at Australian Formula 1 Grand Prix

PMY Group deployed its AI-powered crowd intelligence platform, Optic, at the For...

04/05/2026

Behind The Mic: Stephen A. Smith and Skip Bayless to Reunite for First Take Episode; Donna Brothers Worked Final Kentucky Derby

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

01/05/2026

Ratings Roundup: NBA Playoffs Return to NBC Sports up 38%; NFL Draft Down 12% Overall From 2025

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

01/05/2026

BKB Bare Knuckle Boxing Appoints Will Wright as Chief Operating Officer to Drive Global Growth and Operational Excellence

BKB Bare Knuckle Boxing ( BKB ), today announced the appointment of Will Wright ...