Sony Pixel Power calrec Sony

SVG Sit-Down: Returning to Onsite Production With Pac-12 Network's Ashley Adamson

03/09/2021

SVG Sit-Down: Returning to Onsite Production With Pac-12 Network's Ashley Adamson Traveling Saturday-morning show The Pregame is on campus at Oregon this weekend By Brandon Costa, Director of Digital

Friday, September 3, 2021 - 1:16 pm

Print This Story | Subscribe

Story Highlights

Although the COVID-19 pandemic is still very much a part of our lives, the start of college football season has been refreshing and uplifting for sports networks, which not only are returning game production to the stadium but are producing onsite pregame shows from campuses across the country.

For the first time since fall 2019, the Pac-12 Network is bringing back its Saturday-morning on-campus series, The Pregame, with a trip to Eugene, OR, to preview the University of Oregon Ducks' non-conference showdown with Fresno State. For the next 12 weeks, The Pregame will visit every one of the conference's member institutions.

This year's Saturday-morning slate will be a bit different. The Pregame will shift from an hour to 30 minutes, making way for a new campus-lifestyle show called Pac-12 Tailgate, which will air live immediately prior. Live on-campus coverage begins at 10 a.m. PT.

Pac-12 Network's Ashley Adamson: [The Pregame] is going to be hyper-focused on the school that we are at and the game that we are leading into.

SVG caught up with the host of The Pregame, Ashley Adamson, a veteran of Pac-12 Networks since its launch in 2012. She discussed what it feels like to finally return to campus after all this time, how the new show lineup affects the stories the network wants to tell, and adapting to the future of at-home production as on-camera talent.

Getting back to campus and getting Pac-12 Networks back with a desk on a campus: what does that mean to you as a broadcaster?

I don't ever want to say that any of us ever took our jobs for granted, because we know we have the best jobs in the world and feel incredibly lucky to be able to do what we do and to talk about sports for a living. [But] it's like anything else: when it is taken away and when you are doing everything remotely, it's different. The reality of being a great sports journalist is being able to show up and be there and build those relationships and see things with your own eyes so that you can share the stories and all the behind-the-scenes stuff with the people at home.

We've been doing our jobs as best we could for the last 18 months, but, as of this weekend, [we're] getting back to, for me personally, what made me fall in love with this career, which is being able to be there and talk with the coaches and talk with student athletes, and say hi to the fans, and just get that feeling of a college football Saturday.

It's going to be different. It's not going to be the exact same as it was pre-COVID, certainly, but excited isn't a strong enough word. I'm elated to be back doing the thing that we love to do. I wish I had a more cerebral answer for you, but it's the reason people who are in this line of work do it: it's to be there and to get to experience it. I've got a giant grin on my face just thinking about it.

Your Saturday-morning football show, The Pregame, has always done a really good job of making sure to visit every Pac-12 campus every year. You put yourself in a cool spot on the campus and tell the story of the campus and what life is like there. Does the extended break change the kind of stories that you want to tell and change how you would approach these visits?

First of all, I think everything we do from now on will be a little bit different, given COVID.

In years past, we would melt between the flavor of the campus and the X's and O's, the matchups, and the football treatment. It was sometimes hard to navigate that: how do you go from talking about the gymnastics team to the matchup between the linebackers? There was just so much that was hard to figure out, how that show all came together. Now it's awesome that we've got two distinct shows.

I don't want to spoil anything or promise anything that won't end up making the air, but there are some really cool things in the works. We work with the campus to say, What do you want to showcase? - whether that's [a player or a place]. [This week,] let's make [Pac-12 Tailgate] about Oregon and what makes Oregon special. [The Pregame] will be much more of the actual football-heavy, matchup talk, what you would probably expect to see more of from a football pregame show. We'll mix in, hopefully, an interviewer too, as well as just talking about the matchup.

I think the thing that I'm seeing from behind the scenes is that, because we have only a half hour now to get into the game and because we are this year being very intentional about trying to be on campus and lead into the game that we have on our air, which we didn't do in the past, it makes it trickier from a logistical standpoint. But it makes it way better for the viewer, because we're going to be live in Eugene leading into that game and we are going to have the Oregon audience that is going to want to hear about Oregon. I think it gives us a chance to be a little bit more specific. Yes, we will still go broad-based, and we will still look at the big stories of the day, but it is going to be hyper-focused on the school that we are at and the game that we are leading into. Which is going to be a really nice change from how we've done it before.

I'm certainly not trying to have any fanbases come after you here, but is there a campus that you're really excited to get back to?

I can say diplomatically that truly, and I mean this, I love going to every single one of our campuses. If I could cover any conference anywhere in the world, it's the Pac-12 because of the schools' [ca
LINK: https://www.sportsvideo.org/2021/09/03/svg-sit-down-returning-to-onsit...
See more stories from svg

More from Sports Video Group

08/06/2026

SVG Sit-Down: FIFA's Oscar Sanchez and HBS's Paul King on Deploying 16 Production Teams in 16 World Cup Venues

The two execs discuss the goals and the challenges of building a huge multi-cult...

08/06/2026

SVG All-Stars: Judi Weiss, Senior Manager, Remote Operations (Studio), ESPN

This industry legend has been a road warrior since the early '90s and is, today, a lynchpin on College GameDay The sports-production industry continues to ...

08/06/2026

DAZN Extends Combat Sports Portfolio with EFC Partnership

DAZN has agreed a multi-year rights partnership with Extreme Fighting Championship (EFC), expanding its global combat sports portfolio. DAZN will broadcast EFC...

08/06/2026

Whitepaper: TVU Networks Tackles the Future of Sports Production

As fans move across broadcast, streaming, social, mobile and creator-led platforms, and they expect every angle, in real time, TVU Networks has released a new e...

08/06/2026

Infront Strengthens Diamond League Global Broadcast Network Through Spate of New Agreements

Infront has further strengthened the 2026 Diamond League's international bro...

08/06/2026

Grass Valley Appoints Sam Craig as Vice President, Global Pre-Sales

Grass Valley has announced the appointment of Sam Craig as Vice President, Global Pre-Sales. Based in the United States, Craig will lead Grass Valley's glob...

08/06/2026

SMPTE Announces Summer 2026 IP Networking and ST 2110 Course Lineup

SMPTE has announced its summer 2026 education lineup covering IP networking and SMPTE ST 2110, including two standalone courses, a 13-week boot camp, and a hand...

08/06/2026

Sportradar and Kalshi Announce Multi-Year Data and Infrastructure Partnership for Prediction Markets

Sportradar Group AG has announced a multi-year global agreement with Kalshi, a p...

08/06/2026

FIFA and Gamefam Launch FIFA World Cup 2026 Event on Roblox

FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Socce...

08/06/2026

Stanley Pup 2026: Fun Is the Goal When the Rescue-Dog Competition Returns for Year 3

A collaboration of NHL Productions, Monumental Sports, and Michael Levitt Produc...

08/06/2026

Bryce Adair, CBS Production Assistant, Dies in Car Crash at 31

CBS Sports production staffer Bryce Adair has died at the age of 31 after sustaining injuries during a car accident on Wednesday while in Ohio working the the P...

08/06/2026

Behind the Mic: Russell Wilson and Kyle Long Join CBS Sports The NFL Today

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

08/06/2026

WMT Digital Launches Sports Customer Data Platform Built to Turn Fan Intelligence into Revenue

WMT Digital today announced the launch of WMT Fan Intelligence, designed to unif...

08/06/2026

Miami Heat Ink New Deal With WPLG Local 10, Join NBAs Growing OTA Crowd

The Heat are the seventh NBA team to air their games over-the-air next season...

08/06/2026

Paramount and UFC Expand Media Rights Partnership to Canada Beginning in 2027

Paramount and UFC have announced an expansion of their media rights partnership making Paramount the exclusive home of UFC Numbered Event main cards in Canada ...

08/06/2026

Qatar Football Association Deploys Virtual Advertising Technology for First Time with Sponix

The Qatar Football Association (QFA), in cooperation with Sponix and broadcaster...

08/06/2026

Project B Appoints HBS as Official Host Broadcaster for Global Basketball Circuit

Project B has announced the appointment of Host Broadcast Services (HBS) as Offi...

08/06/2026

Ohio State's Marco Fragale on the Growth of On-Campus B1G+ Productions and StudentU

The Buckeyes now produce and stream upwards of 200 sports events annually with a...

05/06/2026

LSUs Sarah Ramundt on Celebrating the One-Year Anniversary of The Brand

The university-wide initiative has pushed their creative content to a new level Although collegiate athletics at a single institution can contain numerous spo...

05/06/2026

SVG GameDay, Ep. 18: New York Islanders Brooklyn Boyars - A Career Filled With Championships

In-venue and creative video staffers at the professional and collegiate level ha...

05/06/2026

Synamedia Enters New Chapter Following Lumine Group Acquisition Agreement

Synamedia has announced that Lumine Group has agreed to acquire its Video Network business. The company is positioning the transition as the start of a new phas...

05/06/2026

Ateme, BCE, and Scaleway Announce Sovereign Cloud Media Supply Chain Partnership

Ateme, Broadcasting Center Europe (BCE), and Scaleway have announced a strategic partnership to deliver a cloud-based media supply chain covering ingest through...

05/06/2026

Audinate Adds Three Models to Dante AVIO Install Adapter Line

Audinate has announced three new additions to its Dante AVIO Install adapter series: a 4-Channel Analog Input, a 4-Channel Analog Output, and a 2-Ch In/2-Ch Out...

05/06/2026

Sportradar Extends Data and AV Betting Rights Agreement for Wimbledon Beyond 2026

Sportradar Group AG has announced a multi-year extension of its exclusive global...

05/06/2026

M6 Group to Broadcast FIFA World Cup 2026 in 4K UHD via Fransat Satellite Platform

The M6 Group will broadcast FIFA World Cup 2026 matches live and in Ultra High D...

05/06/2026

The Athletic Adds PGA TOUR Highlights to Golf Coverage

The Athletic has announced that PGA TOUR highlights will be integrated into its golf coverage beginning with the Memorial Tournament presented by Workday. PGA T...

05/06/2026

Op-Ed: Beyond the Stadium: Why Real-Time Visual Intelligence Will Define World Cup 2026 Security

When the FIFA World Cup arrives in North America in 2026, it will bring more tha...

05/06/2026

FIFA+ Launches Exclusively on DAZN

FIFA and DAZN have announced the launch of FIFA exclusively on DAZN, consolidating FIFA's content portfolio within DAZN's sports platform. The move fol...

05/06/2026

Telemundo Announces Group Stage Broadcast Schedule and Talent Assignments for FIFA World Cup 2026

Telemundo's exclusive Spanish-language coverage of the FIFA World Cup 2026 G...

05/06/2026

Peacock to Stream Telemundos FIFA World Cup 2026 Coverage in Dolby Vision and Dolby Atmos

Dolby Laboratories and NBCUniversal have announced that Peacock will stream Tele...

05/06/2026

Formula 1 Extends Las Vegas Grand Prix Through 2037

Formula 1 has announced a 10-year extension to keep the Las Vegas Grand Prix on the F1 calendar through 2037. Las Vegas Grand Prix, Inc., Clark County, and the ...

05/06/2026

Inside SailGP New York: How Riedel Provides Tech Backbone for Challenging Production Effort

The broadcast-engineering team overcomes wind, speed, and salt water - and dista...

05/06/2026

Virtual Eye Powers Broadcast Graphics Across Golf Productions in Busy Three-Event Week

Deploying both onsite and remote crews, the company is providing calibrated-came...

05/06/2026

ESPN Pivots From REMI to Full On-Site Production for UFL Playoff Game on Daytonas Blank Canvas

With Inter&Co Stadium unavailable, ESPN's UFL team rebuilt its broadcast pla...

05/06/2026

Free Registration for SVG Regional Sports Production Summit Ends Today!

One of the most exciting and informative events on the SVG annual event calendar is the Regional Sports Production Summit, an annual gathering of industry profe...

05/06/2026

FOX Returns to Saratoga Race Course for 158th Running of Belmont Stakes

For the race's third year at the historic racetrack, the broadcaster has added cameras and will incorporate multiple drones The 158th edition of the Belmon...

05/06/2026

Ratings Roundup: NBCs Spurs-Thunder Game 7 Best Since 2016, ESPNs Stanley Cup Final Opener Hits Seven-Year High

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

04/06/2026

Sony's New PTZ Cameras Deliver 4K 60p; New STARVIS Sensor Meets Low-Light Demands

Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...

04/06/2026

SVG Students To Watch: Alex Albert, Texas A&M University

This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...

04/06/2026

USGA Brings AI Recaps, 3D Range Tracking, and Predictive Shot Tracing to U.S. Womens Open

For the first time at a women's golf major, every player in the field will r...

04/06/2026

Panasonic PT-RQ45 Projectors Power Lille Video Mapping Festival Opera House Installation

Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...

04/06/2026

Bitmovin and Akamai Support NRJ Groups Deployment of Akamai Adaptive Media Player 2

Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...

04/06/2026

Telestream to Exhibit at InfoComm 2026 with Live Production and Media Workflow Demonstrations

Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...

04/06/2026

Sony Announces RIALTO 65 Image Sensor Block for VENICE 2, Targeting 2027 Release

Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...

04/06/2026

KOKUSAI DENKI Electric America to Exhibit 4K and Remote Production Solutions at InfoComm 2026

KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...

04/06/2026

Bell Media to Carry All 104 FIFA World Cup 2026 Matches Across TSN, RDS, and Streaming Platforms

Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...

04/06/2026

MASV Case Study: How MASV Reduced Miami HEAT's Road Game Video Transfer Times by 85%

The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...

04/06/2026

MASV Outlines Seven-Step Sports Analytics Workflow, Highlights File Transfer as Key Bottleneck

MASV, a managed file transfer platform used in broadcast and live sports product...

04/06/2026

NESN Appoints Fahad Haider as Vice President of Operations and Engineering

NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...

04/06/2026

Sports Broadcaster, Executive, and Author David J. Halberstam Dies

David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer. Over his l...