Sony Pixel Power calrec Sony

SVG Sit-Down: Returning to Onsite Production With Pac-12 Network's Ashley Adamson

03/09/2021

SVG Sit-Down: Returning to Onsite Production With Pac-12 Network's Ashley Adamson Traveling Saturday-morning show The Pregame is on campus at Oregon this weekend By Brandon Costa, Director of Digital

Friday, September 3, 2021 - 1:16 pm

Print This Story | Subscribe

Story Highlights

Although the COVID-19 pandemic is still very much a part of our lives, the start of college football season has been refreshing and uplifting for sports networks, which not only are returning game production to the stadium but are producing onsite pregame shows from campuses across the country.

For the first time since fall 2019, the Pac-12 Network is bringing back its Saturday-morning on-campus series, The Pregame, with a trip to Eugene, OR, to preview the University of Oregon Ducks' non-conference showdown with Fresno State. For the next 12 weeks, The Pregame will visit every one of the conference's member institutions.

This year's Saturday-morning slate will be a bit different. The Pregame will shift from an hour to 30 minutes, making way for a new campus-lifestyle show called Pac-12 Tailgate, which will air live immediately prior. Live on-campus coverage begins at 10 a.m. PT.

Pac-12 Network's Ashley Adamson: [The Pregame] is going to be hyper-focused on the school that we are at and the game that we are leading into.

SVG caught up with the host of The Pregame, Ashley Adamson, a veteran of Pac-12 Networks since its launch in 2012. She discussed what it feels like to finally return to campus after all this time, how the new show lineup affects the stories the network wants to tell, and adapting to the future of at-home production as on-camera talent.

Getting back to campus and getting Pac-12 Networks back with a desk on a campus: what does that mean to you as a broadcaster?

I don't ever want to say that any of us ever took our jobs for granted, because we know we have the best jobs in the world and feel incredibly lucky to be able to do what we do and to talk about sports for a living. [But] it's like anything else: when it is taken away and when you are doing everything remotely, it's different. The reality of being a great sports journalist is being able to show up and be there and build those relationships and see things with your own eyes so that you can share the stories and all the behind-the-scenes stuff with the people at home.

We've been doing our jobs as best we could for the last 18 months, but, as of this weekend, [we're] getting back to, for me personally, what made me fall in love with this career, which is being able to be there and talk with the coaches and talk with student athletes, and say hi to the fans, and just get that feeling of a college football Saturday.

It's going to be different. It's not going to be the exact same as it was pre-COVID, certainly, but excited isn't a strong enough word. I'm elated to be back doing the thing that we love to do. I wish I had a more cerebral answer for you, but it's the reason people who are in this line of work do it: it's to be there and to get to experience it. I've got a giant grin on my face just thinking about it.

Your Saturday-morning football show, The Pregame, has always done a really good job of making sure to visit every Pac-12 campus every year. You put yourself in a cool spot on the campus and tell the story of the campus and what life is like there. Does the extended break change the kind of stories that you want to tell and change how you would approach these visits?

First of all, I think everything we do from now on will be a little bit different, given COVID.

In years past, we would melt between the flavor of the campus and the X's and O's, the matchups, and the football treatment. It was sometimes hard to navigate that: how do you go from talking about the gymnastics team to the matchup between the linebackers? There was just so much that was hard to figure out, how that show all came together. Now it's awesome that we've got two distinct shows.

I don't want to spoil anything or promise anything that won't end up making the air, but there are some really cool things in the works. We work with the campus to say, What do you want to showcase? - whether that's [a player or a place]. [This week,] let's make [Pac-12 Tailgate] about Oregon and what makes Oregon special. [The Pregame] will be much more of the actual football-heavy, matchup talk, what you would probably expect to see more of from a football pregame show. We'll mix in, hopefully, an interviewer too, as well as just talking about the matchup.

I think the thing that I'm seeing from behind the scenes is that, because we have only a half hour now to get into the game and because we are this year being very intentional about trying to be on campus and lead into the game that we have on our air, which we didn't do in the past, it makes it trickier from a logistical standpoint. But it makes it way better for the viewer, because we're going to be live in Eugene leading into that game and we are going to have the Oregon audience that is going to want to hear about Oregon. I think it gives us a chance to be a little bit more specific. Yes, we will still go broad-based, and we will still look at the big stories of the day, but it is going to be hyper-focused on the school that we are at and the game that we are leading into. Which is going to be a really nice change from how we've done it before.

I'm certainly not trying to have any fanbases come after you here, but is there a campus that you're really excited to get back to?

I can say diplomatically that truly, and I mean this, I love going to every single one of our campuses. If I could cover any conference anywhere in the world, it's the Pac-12 because of the schools' [ca
LINK: https://www.sportsvideo.org/2021/09/03/svg-sit-down-returning-to-onsit...
See more stories from svg

More from Sports Video Group

12/02/2026

Chyron Merges Live Web Content and CG Graphics with PRIME 5.3

Chyron unveils PRIME 5.3, the latest software release of the company's powerful engine for live production graphics. PRIME 5.3 delivers the first official i...

12/02/2026

SVG New Sponsor Spotlight: Interra Systems' Anupama Anantharaman on Protecting Live Sports Quality Across IP and OTT Workflows

The vendor's VP of Product Management explains how quality assurance, monito...

12/02/2026

LTN Makes Key Appointments and Introduces New Technology Organization

LTN announces the appointment of three experienced executives to lead its new Technology organization: Michal Miskin-Amir as EVP and Head of Technology, Jonatha...

12/02/2026

Riedel Opens Kuala Lumpur Office to Strengthen Global 24/7 Software and IT Support

Riedel Communications has officially opened a new office in Kuala Lumpur, Malays...

12/02/2026

NATO Upgrades Brussels HQ Broadcast Studio with Grass Valley LDX 135 Cameras

Grass Valley has won a competitive NATO-wide tender to provide the new camera system for NATO's main broadcast studio at its Brussels headquarters. The proj...

12/02/2026

Canon Announces Big Game Broadcast Lens Use Data

Canon U.S.A announces that the vast majority of broadcast lenses utilized on the NBC live broadcast for the Big Game between New England and Seattle on Sunday w...

12/02/2026

Three-Time Grammy-Winner Ludacris to Headline Performances at NBA All-Star 2026 in LA

The National Basketball Association (NBA) and NBC Sports announce the entertainm...

12/02/2026

IOC Awards Broadcast Rights in Middle East and North Africa to beIN MEDIA GROUP

The International Olympic Committee (IOC) announces that beIN MEDIA GROUP ( beIN ), the leading global sports, entertainment and media organisation, has secured...

12/02/2026

Big 12 Conference Unveils ASB GlassFloor for Upcoming Tournaments in March

The Big 12 Conference and ASB GlassFloor introduces a full LED video sports floor that will debut at the 2026 Phillips 66 Big 12 Men's and Women's Baske...

12/02/2026

TNDV Showcases Aspiration35 at National Religious Broadcasters Convention 2026

Continuing its commitment to serving the faith-based broadcast and live event community, mobile production company TNDV, a division of Live Media Group, will hi...

12/02/2026

Marshall Electronics POVs Power Hidden-Camera Investigations on German TV Series, ACHTUNG ABZOCKE

The production team of the long-running German investigative series Achtung Abz...

12/02/2026

Vizrt Launches Sports Production Bundles to Empower US Students to Produce Like the Pros

Vizrt announces the launch of four Campus Stadium Production Bundles, designed t...

12/02/2026

LiveU Spotlights Three Broadcast Priorities with Digital-First, Workflow Automation, IP Contribution Resilience

At NAB Show, LiveU will showcase its broadest IP-video EcoSystem to date, design...

12/02/2026

Follow the Money, Episode 5: Analyzing Sports Media Deals With Sam McCleery and PwC's Lori Bistis

Welcome to the Sports Video Group's new interview series, Follow the Money, ...

12/02/2026

NBC Sports Engineers a Super Bowl Transmission Plan That Reached From Alcatraz to Stamford - and Out Onto San Francisco Bay

400 Gbps of bandwidth, layered redundancy, and mobile-first connectivity powered...

11/02/2026

Bitmovin Appoints Ian Baglow as Co-Chief Executive Officer

Leading provider of video streaming solutions, Bitmovin, has appointed Ian Baglow as Co-CEO alongside existing CEO and Co-Founder Stefan Lederer. Under this str...

11/02/2026

Paramount and CBS Partner to Air UFC 326

Paramount and the CBS Television Network will partner to air UFC 326: HOLLOWAY vs. OLIVEIRA 2 live on Saturday, March 7, from T-Mobile Arena in Las Vegas, mar...

11/02/2026

MLB.TV Launches on ESPN Beginning February 10

Beginning February 10, fans can buy MLB.TV on ESPN, a new milestone in one of sports media's longest-standing partnerships. ESPN becomes the new streaming h...

11/02/2026

Fubo Sports Network Launches on Hulu + Live TV

Fubo Sports Network is available to Hulu's Live TV subscribers in the core $89.99 a month subscription plan, which also includes full access to the entire H...

11/02/2026

Rai Selects Imagine Selenio Network Processor for IP Migration

Following a competitive public tender process, Rai (Radiotelevisione Italiana), the national public broadcasting company of Italy, has awarded Imagine Communica...

11/02/2026

MLB Makes In-Market Streaming Subscriptions for 20 Clubs Available to Fans

Major League Baseball is making in-market streaming subscriptions for 20 Clubs available today for fans. Subscriptions for the following Clubs are available vi...

11/02/2026

5G Broadcast Trials Return to the Olympic Stage at Milano Cortina 2026

Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are condu...

11/02/2026

ESPN and Disney Launch We're Going, the First Marketing Campaign for ESPN's Inaugural Super Bowl

Following Sunday's Super Bowl LX, ESPN and Disney unveiled We're Going,...

11/02/2026

Stats Perform: 2026 Super Bowl Latency Report

Delayed streams are a growing source of frustration for sports fans. During the 2026 Super Bowl, some streams lagged up to 62 seconds behind the action on the f...

11/02/2026

NASCAR Channel and FloSports to Simulcast 16 Races Live

NASCAR and FloSports announces an expanded slate of racing events that will bring FloRacing coverage live throughout the 2026 season to the NASCAR Channel, furt...

11/02/2026

Manifold Expands Sales Presence in Europe

Manifold technologies GmbH announces the appointment of Nick Tucker as Sales Manager for Europe, reinforcing the company's continued growth across broadcast...

11/02/2026

Genies and MLB Players Inc. Team Up to Create AI Characters of MLB Players

Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., th...

11/02/2026

ICC, Google Partner for the First-Ever AI-Powered ICC Men's T20 World Cup fuelled by Gemini & Pixel

The International Cricket Council (ICC) and Google have joined forces for an AI-...

11/02/2026

Dolby Highlights From First Ever Super Bowl LX Innovation Summit

Dolby's CEO Kevin Yeaman and Giles Baker, SVP of Dolby Cloud Solutions, shared how the brand's latest innovations - Dolby Vision, Dolby Atmos, and Dolby...

11/02/2026

Detroit Tigers and Detroit Red Wings Enter Broadcast Partnership with MLB

Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit T...

11/02/2026

A Changing Landscape: MLB Local Media Brings Detroit Tigers, Los Angeles Angels Into the Fold; ESPN Begins Distribution of MLB.TV

Broadcasts of the NHL's Detroit Red Wings will also be produced by the leagu...

10/02/2026

ESPN's Super Bowl Week Studio Footprint Doubles as a Bridge to the Network's First Super Bowl Coming in 2027

From San Fran to Santa Clara down to Los Angeles, ESPN celebrates the Big Game w...

10/02/2026

Canon Novel Lenses Shine Among More Than 115 Canon Lenses at Winter Games

A team of broadcast engineers and experts dispersed across Northern Italy help broadcasters and still photographers keep shooting OBS has put new imaging techn...

10/02/2026

For Karl Malone and the NBC Olympics Audio Team, Dolby Atmos Is Front, Center, and All Around

If you can have the best pictures and the best sound quality for these global ev...

10/02/2026

SVG Sit-Down: Quickplay's Paul Pastor on the Growth of Vertical Video Beyond Social Media

Disney+ will add vertical video within its app this year after ESPN introduced V...

10/02/2026

GameChanger Brings 1080HD Streaming to Youth Sports Production

GameChanger today unveiled the most comprehensive product update in its 15-year history, marking a major step forward in how families, athletes, coaches, fans, ...

09/02/2026

SMT Brings New AR Weather Visualization, Refreshed Telestration to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and team that make the Super Bowl into true eye c...

09/02/2026

NEP's TFC Infrastructure, Supershooter 71 Power NBC Sports' IBC-Style' Super Bowl LX Infrastructure

Software-defined IP backbone and centralized signal-control hub redefine champio...

09/02/2026

From Alcatraz to an Olympics Handoff at Midfield, NBC Sports Expands Super Bowl Pregame Into Bay Area-Wide Celebration

Broadcasters continue to raise the bar when it comes to producing an eye-catchin...

09/02/2026

NBC Sports Builds Its Super Bowl LX Game Broadcast on Sunday Night Football' Engine - and Pushes It Further

Game coverage will feature nearly 100 cameras, a deep well of replay channels, a...

09/02/2026

Sony at Super Bowl LX: Audio, Imaging, and Tracking Tech Power NBC's Broadcast, Officiating Ops, Sideline Comms, and More

Sony's imaging tech is the literal lens through which the spectacle and exc...

09/02/2026

How OBS Uses FPV Drones, 360-Degree Replay To Enhance Storytelling

The technologies, including AI, allow fans at home to see the athletes, feel' the speed, and sense the skill With four years from one Winter Games to the ...

09/02/2026

Sportradar To Power NBA Fan Experiences Across NBC Sports RSNs through Advanced Data and Enhanced Visual Storytelling

Sportradar AG announces a multi-year agreement with NBC Sports Regional Sports N...

09/02/2026

New York Festivals Advertising Awards Embraces Sports for 2026 Competition

New York Festivals Advertising Awards proudly unveils a dynamic new Sports Category Group, expanding its 2026 competition to recognize the powerful role sports ...

09/02/2026

FanDuel TV Calls Super Bowl LX Media Row Home for Up & Adams', Social Media Content

Devlin Design Group, Filmwerks, LTN pitched in on the four-day effort The site ...

09/02/2026

Super Bowl LX In Review: All of SVG's Onsite Coverage From The Bay Area

Despite the game taking place right in the middle of NBC Sports' busiest month ever, its production and operations teams pulled off a massive Super Bowl LX ...

08/02/2026

SMT Brings New AR Weather Visualization and a Refreshed Telestration Look to NBC Sports' Super Bowl Game Coverage

A look inside the tech, tools, and the team that make the Super Bowl into true e...

08/02/2026

Telemundo Deportes Expands Comprehensive Super Bowl LX Coverage to Its Biggest in History

Studio programming is deploying multiple sets at Levi's Stadium in Santa Cla...