SVG Sit-Down: Prime Video EP Mike Muriano Previews Massive Black Friday Slate Featuring NFL, NBA, and GolfRoughly 15-hour affair offers The Skins Game, Black Friday Football, NBA doubleheaderBy Jason Dachman, Editorial Director, U.S. Tuesday, November 25, 2025 - 5:19 pm
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This Friday marks a new high point in Amazon Prime Video's live-sports journey. The streamer will deliver its largest single-day slate of live sports programming to date. The roughly 15-hour effort - comprising The Skins Game, Black Friday Football, and a primetime NBA doubleheader - will make Prime Video a major sports destination as fans at home scarf Thanksgiving leftovers and scour the internet for the day's biggest sales.
Prime Video Live Sports Executive Producer Mike Muriano,
It starts with the return of The Skins Game (Prime Video's first-ever golf broadcast), teeing off a 9 a.m. ET, followed by Black Friday Football featuring the Bears and Eagles at Lincoln Financial Field (onsite pregame show at 1:30 p.m., kickoff at 3 p.m.). At the conclusion of live onsite NFL postgame coverage, the NBA on Prime tips off at 7 p.m. with a doubleheader: Bucks vs. Knicks from New York's Madison Square Garden and Mavericks vs. Lakers from Crypto.com Arena in Los Angeles.
SVG sat down with Prime Video Live Sports Executive Producer Mike Muriano, who will oversee it all from Prime Video's Culver City, CA, studios. The four-year Prime Video vet discusses his team's production philosophy, its goal of creating a seamless experience across multiple events, and how Prime Video's first month of NBA coverage has gone thus far.
Where does this Friday sit in the overall arc of Prime Video Sports?
We've come a long way in [a short period]. We've gone from essentially no activity on Thanksgiving week to adding the Black Friday Football game in the past two seasons and now adding The Skins Game and our Friday NBA doubleheader. It's a lot to absorb, but we're confident it's going to be an amazing day.
With so many events going on across the country, where will you be located on Friday?
Because we have so much going on, Jared Stacy [VP/head of worldwide live sports production] and I thought it would be detrimental and isolating to be physically located onsite at any of these [events]. As part the launch of our NBA coverage, for the first time in our existence, we have a fully functional studio and production facility in Culver City. So I will be here in Culver City bright and early Friday morning, serving as the conduit for our golf coverage and homing in on the Black Friday Football game that follows. We are going to make sure that transition goes smoothly, and I'll be in my typical TNF role, working with our production team from the proverbial back bench - except in Culver City. The rest of the day, everything will be funneled through the nerve center here in Culver City, including our NBA broadcasts from New York and L.A. Our game crews will be onsite.
How are you looking to keep a consistent feel and flow throughout the day as you transition between multiple events?
We're going to make it as seamless as possible. You have to tip your cap here to our acquisitions and programming teams for giving us this challenge in the first place by lining up such an amazing day of live sports. We're excited about The Skins Game. It's a perfect way to kick things off, but [the schedule is] definitely centered on the Black Friday Football game. And the schedule lined up perfectly since we have our usual Friday NBA doubleheader, which will be a perfect way to finish off the day.
I think there is a lot of shared DNA between [our NFL and NBA teams]. When we did our annual NFL talent seminar earlier in the year to get up to speed on everything and talk about our coverage philosophy, we were able to do that as a crossover with our NBA group, too. There was a lot of bonding and building as they spent some time together. I think that's going to be reflected on Friday. Audiences are also used to seeing [sports journalist and broadcaster] Taylor Rooks on Thursday Night Football, and now we have her in the anchor seat for the NBA, so that is connective tissue as well.
Whenever we bring new properties, we have these key tenets and philosophies to create a singular identity and culture. But, at the same time, we need to be mindful and respective of the nuances of each of those sports. We don't want cookie-cutter across the board. Whether it's the NFL, NBA, NASCAR, WNBA, now golf, or anything else, we want to make sure that storytelling is at the core of what we do. We need to entertain, inform, and educate. Those will be our key themes throughout the day.
Then, of course, you layer in the data, which has become a signature for us. We are going to provide opportunities to showcase data as we always do.
Lastly, because it's Black Friday, there is a retail component to all this, and we'll weave that in throughout the day. We want to make sure we're doing that in the proper doses, though, and aren't shoving it down people's throats and turning them off.
What can we expect from Prime Video's first golf outing during the Skins Game coverage?
This is our first foray into the golf world, which is exciting. We've got great partners [in Pro Shop Studios and TMRW Sports], who are leading production. We're certainly going to put our own stamp on golf, but our approach with all the sports we cover has always been to avoid being different just for the sake of being different. Sure, we will try different things and encourage innovative thinking, but we want to make sure that fans have a good viewing experience overall, and that means focusing on telling the story of the game. That will be the focus [for The Skins G
