Live from Spotify's LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world's leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify's Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.
Daniel Ek (Photo by Leon Bennett/Getty Images for Spotify)
Spotify Premium has long set the standard for listening on any device, shared Spotify founder and CEO Daniel Ek. By delivering a best-in-class video offering uninterrupted by ad breaks, combined with Spotify's flexibility and ubiquity, we can provide an experience for your audience that is superior to any platform. And by giving you, the creators, another path to monetization beyond ads, we're freeing you up to spend more time doing what you love: creating.
So, what's in store for creators? They'll be part of a new and industry-leading audience-driven payout model for Premium video consumption, and their fans will now get video content uninterrupted by ads. Spotify's Partner Program, a brand-new monetization program for creators hosted with Spotify, will launch that allows creators to earn more for their audio and video content. This program will offer both audience-driven payouts from our premium video revenue and an Ads component.
Spotify is one of the largest platforms in the world for creators, with more than 640 million users and more than 250 million subscribers. Video consumption is rapidly growing on Spotify, so we're improving the viewing experience and equipping creators with the tools and resources they need to connect with fans, grow, and monetize.
We've seen shifts in podcast trends across the industry globally, and one of them is that video consumption hours have expanded rapidly-more than 250 million users have watched a video podcast on Spotify, and nearly two-thirds of podcast listeners say they prefer podcasts with video.
The number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. There are now more than 300,000 video podcast shows on Spotify, including popular shows like The Joe Rogan Experience, Call Her Daddy, The Diary of a CEO with Steven Bartlett, Rotten Mango, The Comments Section with Brett Cooper, Therapuss with Jake Shane, What Now? with Trevor Noah, Modern Wisdom, Erika Taught Me, and more. We've also recently activated music videos in 85 additional markets, and the engagement has continued to soar.
Photo by Presley Ann/Getty Images for Spotify
By many metrics, it is the fastest way to succeed on Spotify today. Half of the new podcasts that build sustained audiences include video, said Spotify Co-President and Chief Product Officer Gustav S derstr m. And with the new tools, features, and experiences we're launching, we expect that edge will continue to grow. This is an opportunity for everyone in the room and beyond.
For creators How does it all work? Whether someone is a current audio-only podcaster, new to embracing video on our platform, or an established video creator not yet on Spotify, our latest video offerings will unlock additional paths to monetization and growth.
Monetize
Eligible creators can apply now to join the Spotify Partner Program. This new monetization program opens more opportunities for creators to earn revenue for their content and transform their shows into sustainable businesses. The Spotify Partner Program has two components: Premium Video Revenue and Ads. Both programs will be available to creators to earn revenue based on video consumption from Spotify Premium subscribers in the U.S., U.K., Canada, and Australia beginning in January.
Grow
We're evolving our podcaster platform to better serve the needs of today's multiformat creators with a more expansive and streamlined hub: Spotify for Creators.
Connect
We're creating more opportunities for creators to deepen connections with their fans and deliver the best video-viewing experience with Spotify.
Discover
We're introducing video clips for creators to enhance discoverability and promote their podcast episodes on Spotify.
Click to read more details about these new opportunities and programs for creators and consumers.
This is an opportunity for everyone in the room and beyond, Gustav continued. Our goal is to build the best experience for you so that you can better connect with your audience. And deliver your creativity to the world.
For the fans As we've made it easier for fans to navigate and discover music, podcasts, and audiobooks on Spotify, we're leveraging our platform's flexibility to give fans new ways to experience video.
In addition to Premium subscribers in the U.S., U.K., Australia, and Canada getting video content uninterrupted by ads beginning in January, we're making it easy for fans to stream their favorite video content in the foreground or background without disrupting the experience-whether they are using Spotify Free or Premium. For example, they can begin an episode while getting ready for the day, watching in the foreground before slipping their phones into their pockets to continue listening in the background as they commute.
Fans can expect an array of great video features, including chapters, comments, pinch-to-zoom, thumbnail scrubbing, and new ways to find and go deep on podcasts.
Check out more coverage from Spotify's Now Playing event.
Europe Stories
11/12/2024
The work of Spotify's global editorial experts is grounded in a deep understanding of music culture. Our editors are always at the forefront of new trends, ...
11/12/2024
Join Calrec and our distribution partners at an event near you! Here's a list of tradeshows, events and demos Calrec will be attending. If you would like to...
11/12/2024
December 11, 2024
K Supercharges OTT Monetization with Broadpeak's Personalized Ad Insertion
Broadpeak's broadpeak.io SaaS Platform Simplifies Ad ...
11/12/2024
Turner is the former general manager of Harris Broadcast's media software business
By Jenny Priestley
Published: December 11, 2024
Turner is the forme...
11/12/2024
Under a multi-year Blanket Purchase Agreement, SES Space & Defense will provide multi-orbit, multi-band commercial satellite services to USEUCOM leveraging an a...
11/12/2024
11 Dec 2024
Kazakh Language Gets its National LLM with a Groundbreaking Partner...
11/12/2024
UKTV has appointed Emma Tibbetts as its new Director of Programming for Drama, as it finalises changes to the structure of its programming team in line with pla...
11/12/2024
Sky wraps up GUINNESS WORLD RECORDS title in Christmas Wrapathon event that see...
11/12/2024
Situated in the Garden Village of Port Sunlight on the Wirral, the historic Gladstone Theatre began life as an assembly and recreation hall with a platform stag...
11/12/2024
CUPERTINO, CALIFORNIA Apple today released iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2, bringing Apple Intelligence - the easy-to-use personal intelligence sy...
11/12/2024
Gear id will take to the floor with a same-sex male dance partner in new season ...
10/12/2024
Pioneering satellite communication technology supports critical GEO/NGSO trackin...
10/12/2024
EditShare Announces Brad Turner as New Chief Executive Officer
Boston, MA, 10 December 2024 - EditShare, a leading provider of collaborative workflow solution...
10/12/2024
TVBEurope talks to Peter Bellamy about his appointment as CRO at Deltatre, and w...
10/12/2024
Shares in Canal will be traded in London, Paris and Amsterdam
By Matthew Corrigan
Published: December 10, 2024 Updated: December 11, 2024
Shares in Can...
10/12/2024
The Portal offers technology buyers and vendors insights into the broadcast and media technology, pro AV, ad tech and sports industries
By Jenny Priestley
Pu...
10/12/2024
VIZ Media Launches Official Online VIZ Shop for Anime and Manga Merchandise
SAN FRANCISCO, December 10, 2024 VIZ Media is thrilled to announce the launch of ...
10/12/2024
Since its release, Jacques Audiard s Emilia P rez has emerged as a landmark feature, earning widespread acclaim from critics and garnering significant recogniti...
10/12/2024
Rohde & Schwarz sets new standard for network performance monitoring with R&S LC...
10/12/2024
To coincide with the release of Gladiator 2', we wanted to highlight St phane Buchers work with director Ridley Scott. This collaboration began in 2020, fo...
10/12/2024
CUPERTINO, CALIFORNIA Apple today launched three new live global radio stations on Apple Music. Music fans around the world can now tune in to Apple M sica Uno,...
10/12/2024
Over 1.6 million people watched across the weekend
Record breaking RT Player Toy Show Streams in Ireland and Abroad with 622,000 streams from 139 countries
O...
10/12/2024
This Sunday night (15 December, 9.30pm), live on RT One and RT Player, Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 20...
10/12/2024
Actor and producer Danny O'Carroll, best known for portraying Buster Brady o...
09/12/2024
Reflecting the three stars on screen, Only Murders in the Building relies on a trio of editors to help bring the comedy and intrigue of the show to the screen
...
09/12/2024
Patrick Hastings will assume overall responsibility for the operational delivery of client requirements globally, said the company
By Jenny Priestley
Publish...
09/12/2024
Reynolds takes over from Tom Cotney who moves into the role of non-executive chairman of Imagines board
By Jenny Priestley
Published: December 9, 2024 Upda...
09/12/2024
Collaboration under the GESAC program, a federal government initiative promoting...
09/12/2024
9 December 2024, 18:00 (PST) Emperor Cinemas to Adopt New Dolby Vision Dolby ...
09/12/2024
09 Dec 2024
VEON Approves Launch of the Initial USD 30 Million Phase of its Sha...
09/12/2024
First look at Matt Smith in Sky Original The Death of Bunny Munro', coming ...
09/12/2024
Sky U.K & Ireland and Warner Bros. Discovery announce new distribution and bundl...
09/12/2024
Sky Arts celebrates the tenth anniversary of Landscape Artist of the Year with a...
09/12/2024
Sky & NOW what to watch 2025Monday 9 December 2024
It's been a busy year, but 2025 has an almighty line-up of new telly and brand-new movies coming to Sky ...
09/12/2024
TAIPEI, Taiwan, and SAN JOSE, Calif. - Dec. 9, 2024 - Sercomm (TWSE: 5388) and H...
09/12/2024
Facebook
Twitter
LinkedIn
Thales and Avinor have partnered to implement No...
09/12/2024
Next Sunday night (15 December, 9.30pm) live on RT One and RT Player, Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 202...
09/12/2024
Joanne Cantwell, Darragh Maloney and Jacqui Hurley will present the RT Sport Awards 2024 live from Studio 4 in RT at 9:30pm next Sunday 15 December. The Award...
09/12/2024
T cl r nua c rsa reatha i nGaeilge ag tosn ar RT One F ram
For m New current affairs programme in Irish on RT One
Begins this Sunday, 8 December
F r...
09/12/2024
Dancing with the Stars welcomes a new judge for 2025
Two-time Dancing with the Stars winner Karen Byrne to join the Dancing with the Stars judging panel in Jan...
09/12/2024
Aishah Akorede revealed as the first celebrity contestant for Dancing with the S...
09/12/2024
RT Investigates reveals sale of unapproved US weight loss trial medication expo...
09/12/2024
Dalet, a leading technology and service provider for media-rich organizations, today announced that it has been named an IDC Innovator in the IDC Innovators: ...
07/12/2024
This week saw the release of 2024 Spotify Wrapped, and we've been celebrating our biggest Wrapped to date with global influencers, fans, artists, media, and...
06/12/2024
2024 Wrapped has arrived, and millions of people around the world are sharing th...
06/12/2024
Codemills approach to AI focuses on solving real-world problems through user-centric tools like Accurate.Video. By streamlining compliance, localization, and qu...
06/12/2024
At one third of the weight of its predecessor, ALEXA 265 features a revised 65mm sensor retaining 6.5K resolution with higher dynamic range, said ARRI
By Matth...
06/12/2024
The collaboration aims to increase the availability of 3D content for both creators and audience
By Matthew Corrigan
Published: December 6, 2024
The colla...
06/12/2024
IAN BONH TE & PETER ETTEDGUI'S AWARD-WINNING SUPER/MAN: THE CHRISTOPHER REEV...
Live from Spotify's LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world's leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify's Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.
