Live from Spotify's LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world's leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify's Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.
Daniel Ek (Photo by Leon Bennett/Getty Images for Spotify)
Spotify Premium has long set the standard for listening on any device, shared Spotify founder and CEO Daniel Ek. By delivering a best-in-class video offering uninterrupted by ad breaks, combined with Spotify's flexibility and ubiquity, we can provide an experience for your audience that is superior to any platform. And by giving you, the creators, another path to monetization beyond ads, we're freeing you up to spend more time doing what you love: creating.
So, what's in store for creators? They'll be part of a new and industry-leading audience-driven payout model for Premium video consumption, and their fans will now get video content uninterrupted by ads. Spotify's Partner Program, a brand-new monetization program for creators hosted with Spotify, will launch that allows creators to earn more for their audio and video content. This program will offer both audience-driven payouts from our premium video revenue and an Ads component.
Spotify is one of the largest platforms in the world for creators, with more than 640 million users and more than 250 million subscribers. Video consumption is rapidly growing on Spotify, so we're improving the viewing experience and equipping creators with the tools and resources they need to connect with fans, grow, and monetize.
We've seen shifts in podcast trends across the industry globally, and one of them is that video consumption hours have expanded rapidly-more than 250 million users have watched a video podcast on Spotify, and nearly two-thirds of podcast listeners say they prefer podcasts with video.
The number of creators actively publishing videos monthly on Spotify has grown by more than 50% year over year. There are now more than 300,000 video podcast shows on Spotify, including popular shows like The Joe Rogan Experience, Call Her Daddy, The Diary Of A CEO with Steven Bartlett, Rotten Mango, The Comment Section with Drew Afualo, Therapuss with Jake Shane, What Now? with Trevor Noah, Modern Wisdom, Erika Taught Me, and more. We've also recently activated music videos in 85 additional markets, and the engagement has continued to soar.
Photo by Presley Ann/Getty Images for Spotify
By many metrics, it is the fastest way to succeed on Spotify today. Half of the new podcasts that build sustained audiences include video, said Spotify Co-President and Chief Product Officer Gustav S derstr m. And with the new tools, features, and experiences we're launching, we expect that edge will continue to grow. This is an opportunity for everyone in the room and beyond.
For creators How does it all work? Whether someone is a current audio-only podcaster, new to embracing video on our platform, or an established video creator not yet on Spotify, our latest video offerings will unlock additional paths to monetization and growth.
Monetize
Eligible creators can apply now to join the Spotify Partner Program. This new monetization program opens more opportunities for creators to earn revenue for their content and transform their shows into sustainable businesses. The Spotify Partner Program has two components: Premium Video Revenue and Ads. Both programs will be available to creators to earn revenue based on video consumption from Spotify Premium subscribers in the U.S., U.K., Canada, and Australia beginning in January.
Grow
We're evolving our podcaster platform to better serve the needs of today's multiformat creators with a more expansive and streamlined hub: Spotify for Creators.
Connect
We're creating more opportunities for creators to deepen connections with their fans and deliver the best video-viewing experience with Spotify.
Discover
We're introducing video clips for creators to enhance discoverability and promote their podcast episodes on Spotify.
Click to read more details about these new opportunities and programs for creators and consumers.
This is an opportunity for everyone in the room and beyond, Gustav continued. Our goal is to build the best experience for you so that you can better connect with your audience. And deliver your creativity to the world.
For the fans As we've made it easier for fans to navigate and discover music, podcasts, and audiobooks on Spotify, we're leveraging our platform's flexibility to give fans new ways to experience video.
In addition to Premium subscribers in the U.S., U.K., Australia, and Canada getting video content uninterrupted by ads beginning in January, we're making it easy for fans to stream their favorite video content in the foreground or background without disrupting the experience-whether they are using Spotify Free or Premium. For example, they can begin an episode while getting ready for the day, watching in the foreground before slipping their phones into their pockets to continue listening in the background as they commute.
Fans can expect an array of great video features, including chapters, comments, pinch-to-zoom, thumbnail scrubbing, and new ways to find and go deep on podcasts.
Check out more coverage from Spotify's Now Playing event.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
21/01/2026
Wednesday 21 January 2026
Backing Britain on the global stage: Sky becomes an o...
21/01/2026
Fox Corporation Executives to Discuss Second Quarter Fiscal 2026 Financial Resul...
21/01/2026
Baselight v7 brings colourists and post-houses smarter mattes, faster workflows and deeper control
FilmLight, known for its detailed colour toolset and longsta...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
16/01/2026
The start of a new year brings fresh possibilities. Whether you're diving in with big goals or simply setting new intentions, audiobooks can bring inspirati...
16/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
15/01/2026
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
15/01/2026
The JEC Composites Innovation Awards annually honor the most innovative and ambi...
15/01/2026
X-energy Reactor Company, LLC ( X-energy ) and SGL Carbon LLC ( SGL ) have signed a 10-year framework agreement to provide graphite for the deployment of X-ener...
15/01/2026
RT is tonight announcing that Mari Hurley has decided to leave her role as RT 's Chief Financial Officer to take up a new position outside RT . Mari will r...
15/01/2026
15 Jan 2026
VEON's Kyivstar Reaches 3.0 million Customers with Starlink Dir...
15/01/2026
Views to free streaming service U grew by 15%, average monthly active users by 23% and registrations by 18%
UKTV's channels achieved record viewing share, ...
15/01/2026
Thursday 15 January 2026
Sky Sports to show Final Stage of inaugural FIFA Women's Champions Cup
Sky and FIFA have agreed an exclusive new partnership whi...
15/01/2026
Thursday 15 January 2026
The official trailer for the second season of Seth Mac...
15/01/2026
Wuppertal January 15, 2026
Riedel RefCam Takes Center Court in German Basketba...
15/01/2026
Arvato Systems Named Launch Partner for AWS European Sovereign Cloud
As a launch partner for the AWS European Sovereign Cloud, Arvato Systems enables customer...
14/01/2026
Staines-upon-Thames, UK, 13th January, 2026 ITV, one of the UKs leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DAI), to ...
14/01/2026
Steiger Media's adoption of Calrec's compact Argo M console not only makes its innovative new hybrid truck faster, more efficient, and agile, but also e...
14/01/2026
Press Release: The Boston Globe Names Cartesian a Top Place to Work in 2025
January 14, 2026
News
Cartesian - January 14, 2026 - EINPresswire.com - Sp...
14/01/2026
Comscore and Marcus Theatres Announce Five-Year Extension for Cinema ACE and Ent...
14/01/2026
Comscore and Santikos Entertainment Announce Five-Year Circuit Wide Commitment t...
14/01/2026
Wednesday 14 January 2026
Sky News announces Cathy Newman to lead flagship new political programme
Sky News today announces that award-winning journalist and ...
14/01/2026
The first stamp of An Post's 2026 Stamp Programme, marking 100 Years of Broadcasting, was unveiled at the GPO by Patrick O'Donovan TD, Minister for Cult...
14/01/2026
It's official! Beverley Callard has landed in Carrigstown. The beloved actor, known for her unforgettable roles and iconic screen presence, is joining the c...
13/01/2026
Independent media in Brazil and Colombia is facing an urgent crisis of traditional business models alongside a deteriorating security environment, according to ...
13/01/2026
Luxembourg, December 17, 2025 - SES S.A. ( SES or the Company ), a leading spa...
13/01/2026
Written and executive produced by Steve Lightfoot and Angela LaManna, produced b...
13/01/2026
New updates to Hitmaker Expansion from Celemony and Softube Edit pitch-perfect vocals with Melodyne Essential and get radio-ready guitar tones from Softube...
13/01/2026
Live broadcasts from RT 2FM Breakfast with Carl, Roz & Aisling, RT Radio 1 Tod...
12/01/2026
Spotify's new co-CEOs, Alex Norstr m and Gustav S derstr m, start off the new year with a message of renewed leadership, creative responsibility, and what&#...
12/01/2026
At Spotify, we listen to a lot of music. And every year, our global editors and artist partnerships teams come together to spotlight the emerging voices we beli...
12/01/2026
Spotify's global editors and Songwriter & Publisher Partnerships team spend their days immersed in new music, tracking the writers behind the songs breaking...
12/01/2026
Rohde & Schwarz opens larger office in Japan and increases its support for the J...
12/01/2026
X-Rite and Rhopoint Launch Rhopoint PANTORA Aesthetix to Streamline Creation of...
12/01/2026
12 Jan 2026
VEON's Kyivstar Launches 5G Pilot in Lviv Lviv, January 12, 2026 - VEON, a global digital operator (Nasdaq: VEON), today announces that Kyivsta...
12/01/2026
Monday 12 January 2026
The ultimate betrayal: Harry and Jamie Redknapp, Paul Me...
12/01/2026
Rohde & Schwarz opens larger office in Japan to increase its support for the Jap...
12/01/2026
Welcome to the AVECO team: introducing new members of management
At AVECO, we are continuing to implement our #newAVECO strategy, which aims to build an even s...
12/01/2026
For the first time in the nine-year history of Dancing with the Stars, the first...
Live from Spotify's LA campus, today we announced a series of new offerings aimed at helping creators significantly grow their audiences and better monetize their video podcasts on Spotify. During Now Playing, some of the world's leading creators, artists, and authors joined us for valuable updates on our business from company executives, connected with Spotify's Creator Partnerships team, and explored our state-of-the-art video and audio production facilities.
