Blog by Abi Blundell, PR Account Executive and guest writer, Harleigh Tanner
This week we attended Downtown in Business' Social Media: Successful Strategies' workshop, which was presented by Nathaniel Cassidy of 3ManFactory.
With the popularity of social media rapidly increasing it is now considered vital for businesses to use it in the workplace. Statistics have shown that a huge 93 per cent of marketers use it within their businesses, which proves that people understand the value of social media and regard it as an effective and powerful marketing tool.
Here are eight fundamental principles for social media marketing that will help any business:
1. Customer Service
Social media is a perfect way for businesses to collect feedback and communicate with customers promptly. Twitter, which has 271 million users per month, is becoming so widely used for complaints that some companies have Twitter accounts specifically to deal with customer feedback.
Social media allows direct communications between the business and the customer, which allows faster and more personal responses that can be resolved almost immediately. It is important that businesses deactivate their social media accounts if they are no longer in use because customers will end up getting frustrated if they don't get a response.
More and more brands are using social media as a tool to ask consumers what they really want from a product. A great example of this is Walkers' Do Us A Flavour' and What's the Flavour?' campaigns the company engaged with its customers and sought their feedback.
2. Loyalty
Brand loyalty is such an incredibly important part of maintaining a business' popularity and ensuring that customers keep coming back. Statistics have shown that a massive 90 per cent of customers trust recommendations by a friend or family member, but even more shockingly, a huge 70 per cent of customers are willing to trust unknown users. Whether on eBay, Trip Advisor or any commercial website I bet you've all read the reviews or seller details before making your purchase. This just shows the amount of power word of mouth can have on a business.
3. Public Relations
Social media is a cost-effective way to interact with your audience and build strong relationships with both customers and the media. It's a great way to promote your clients and your company's achievements, to communicate with customers and as mentioned above, to respond to questions or problems.
4. Brand Awareness
Get your brand out there by utilising social media to raise your company's profile. Dedicating about one hour a week commenting on customers, potential customers and news sources' social media posts is an effective way of creating awareness about your brand. Instead of doing a hard sell, offer advice, your expertise and answer and ask questions. People are more likely to engage with you if you're friendly.
5. SEO (Search Engine Optimisation)
Having a presence on social media is important as it can help boost your search engine optimisation. Facebook and Twitter have teams who are dedicated to SEO so why not take advantage of these free tools?
6. Be Creative
Thinking outside of the box is key when selling your brand. Why be boring when you can stand out from your competitors? Be innovative. Use social media networks such as Vine to do quirky videos instead of generic and lengthy time consuming documents. Consumers need to be kept engaged and interested.
7. Monitoring
It's equally important to keep an eye on what people are saying about you and what your competitors are posting, as it is to spread the word about your brand. Make sure you log on regularly and respond to customers promptly.
8. Networking
Know your audience. It is important to connect with your audience at the time that is best suited for them. You wouldn't try to connect with an audience of teenage boys first thing on a Saturday morning nor would you try to reach out to mums during school pick up time! Statistics show that 36 per cent of users use social media to connect with brands they are interested in, so it's important that you send them the right message at the right time.
It will be great to chat with you all about the wonderful world of social media at the next Downtown in Business event on Tuesday 30th September. See you there!
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Blog by Abi Blundell, PR Account Executive and guest writer, Harleigh Tanner
