Matt Schnider, VP, digital production, Fox Sports, had one simple strategy when it came to social media at Sunday's big game in Houston: We want to be everywhere.
Whether it was Facebook, Instagram, Twitter, or Snapchat, Fox Sports was everywhere and then some, showing off an impressive collaboration between the networks' linear and digital operations.
Here's a handful of the many highlights from Fox Sports' week on social media at the Super Bowl:
1. Radio Row Puts Focus on Live
Few networks anywhere have done a better job over the past handful of years of fostering digital-first talent and putting them in a position to succeed on social media. So, with all hands on deck in Houston for Super Bowl Week, Fox Sports had the unique opportunity to blend its nationally recognizable linear talent with its emerging digital talent.
Nowhere was that more on display than on Radio Row, where Fox put a lot of effort into live social-media productions. Digital talent Kristen Baloni went live all week from Radio Row and, in numerous instances, partnered with talent from the linear side. Also, Fox partnered with Sports Illustrated to produce a three-day Facebook Live series called Live at Radio Row and hosted by Maggie Gray and Albert Breer and featuring guests like SI's Peter King and Fox's Peter Schrager.
It's a great opportunity for us to find the right mix and hit the right notes, says Schnider.
On Radio Row, Fox had a sizable set with a four-camera shoot. The Digital team deployed solutions from Telestream and Telescope to dial directly into Facebook Live's API and integrate graphics and B-roll into the shows.
NFL player Michael Bennett worked with Fox Sports, providing on-field access through the network's PROcast system.
2. PROcast Makes the Star the Camera Operator
Fox Sports deployed its PROcast workflow to create personality-driven behind-the-scenes access to activity around the Super Bowl. The network partnered withSeattle Seahawks defensive end Michael Bennett (whose brother Marcellus is on the Patriots team) to have him create content for social platforms.
PROcast is a POV, selfie-style approach to making content. Fox provided Bennett with a camera phone featuring an app that enabled him to shoot videos of himself around the stadium and talk with other players and celebrities in attendance. The app is linked to the backend of Fox Sports' video infrastructure, meaning that all Bennett had to do was shoot and the content was ready and available in the PROcast system for a digital producer to edit and distribute. The app also offers the ability for producers to communicate with Bennett directly via text to give him direction when he was out on the scene.
3. NFL Field Pass Leveraged Much of Fox's Extensive Linear Resources
In perhaps the most impressive integration of the linear and digital teams, Fox offered NFL Field Pass, a live-viewing offering available on social platforms, Fox Sports GO, and FoxSports.com that took viewers behind the scenes into player arrivals, on the field for pregame warmups, and more.
NFL Field Pass was made possible by leveraging the 100+ camera resources that Fox Sports had in and around NRG Stadium for the Super Bowl. Four digital producers were seated in the main game truck and had access to every camera angle and the full EVS network to build their own commentary-free insights into pregame activities. It was a second-screen experience at its finest.
4. 360/VR Content Offered an Increased Level of Engagement
In addition to its highly publicized virtual-reality production with LiveLike, Fox also worked closely with Facebook to distribute 360 content.
Producers for the debate show Undisputed shot a 360-degree video for Facebook distribution showing what it's like to be on the set with the show's hosts.
Undisputed on FS1 posted a 360 video showing a time lapse of what it's like to get ready to sit at the table with Skip Bayless, Shannon Sharpe, and host Joy Taylor. Also, NFL on Fox published a 360 video to give fans a unique look at Super Bowl Opening Night.
I think we're pushing the envelope with VR and 360, says Schnider. You see it all the time in our business, but I think Fox has done a great job of getting ahead of the curve when it comes to big events.
5. Live Social-Media Coverage of Fox's Media Event Was An Unexpected Win
For those unfamiliar with digital talent Rachel Bonnetta's work surrounding the other football (MLS), Super Bowl LI was a bit of a coming-out party for Bonnetta, who hosted loads of programming on the social-media side for Fox last week.
One of the highlights of the week for the Fox digital team was a 45-minute Facebook Live show shot around a media event that the network held to showcase its on-air talent last Monday. Bonnetta and a single camera operator (using a rig and an iPhone) ran a full 45-minute-long show that never stopped for a break.
The show garnered more than 100,000 views.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Matt Schnider, VP, digital production, Fox Sports, had one simple strategy when it came to social media at Sunday's big game in Houston: We want to be everywhere. 
