
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR Season FOX leverages NASCAR experience for newly added IndyCar Series next month By Jason Dachman, Editorial Director, U.S.
Friday, February 14, 2025 - 4:18 pm
Print This Story | Subscribe
Story Highlights
Although, technically, FOX Sports kicked off its 2025 NASCAR campaign with the Cook Out Clash at Bowman Gray Stadium two weeks ago, the rubber truly hits the road this week in Daytona. The broadcaster heads into its 25th consecutive season of NASCAR coverage and its 22nd Daytona 500 broadcast (tied for the most by any broadcaster) with a new media-rights deal and plenty of production-technology firepower.
Four-time Indy 500 champion H lio Castroneves will make his first appearance in the Daytona 500 this weekend.
The Daytona 500 is a big race in every respect, says FOX Sports, EVP, Technical and Field Operations, Mike Davies. Not only is it an iconic race with so much history, but it's also very long track at 2 miles, it has one of the largest [entry lists], it has the most races throughout the week of any [NASCAR event], and it has a massive pregame show and concert. When we say big,' we're not talking only about the spectacle of the whole thing; we're talking about the size of the event itself. In terms of production enhancements, we [deploy] as many resources as possible to cover every angle of this race.
FOX Sports' weekends will look very different under the terms of the new NASCAR rights deals. The CW network is set to become exclusive home of the NASCAR Xfinity Series, freeing Saturdays for FOX to launch its newly acquired IndyCar Series package.
This is a very special year for FOX, says Davies, not only because we get to re-up our contract with NASCAR and do some of the more iconic races at the beginning of the season but also because we know that this runs right into our new contract with IndyCar. We are looking forward to seeing how these two racing series one right after the other can serve racing fans' appetite.
Drones Lead the Way FOX's 1080p HDR production of the race - and its sprawling two-hour pregame show (beginning at 11:30 a.m. ET) - will feature an arsenal of more than 50 cameras (plus in-car systems) and will rely more than ever on drones provided by Beverly Hills Aerials (with transmission handled by BSI). The broadcaster will deploy three types of drones: an FPV drone, a high-speed drone, and a heavy-duty cinema drone.
FOX will use three types of drones at Daytona: an FPV drone, a high-speed drone, and a heavy-duty cinema drone.
Among other key tools are BSI in-car GyroCam units and Sony Hawk-Eye extraction capabilities from a Sony HDC-5500 4K camera. FOX's assortment of cameras distributed throughout the track includes a large complement of Sony HDC-4300, -4800, and -5500 broadcast cameras; a bevy of Fletcher robotics (mostly outfitted with Sony HDC-P31 camera heads); and several specialty units.
FOX also continues to escalate its use of virtual graphics and AR within the broadcast, including optical car pointers. It is taking optical tracking data provided by NASCAR (via BOLT6) and giving that data to SMT to create enhanced optical tracking pointers for aerial coverage.
In the compound, FOX Sports' operation will be based in Game Creek Video Cleatus mobile units, which will serve as the broadcaster's NASCAR home all season.
FOX and Beverly Hills Aerials continue to ramp up use of drones for NASCAR coverage.
Cosm Comes Aboard FOX is also working with Cosm to produce and deliver this year's Daytona 500 to the tech company's immersive Shared Reality venues in Los Angeles and Dallas for the first time. Leveraging multiple vantage points throughout the Daytona International Speedway, Cosm's cameras will deliver real-time footage, and its spatial high-fidelity audio will deliver the roar of the race to its 12K+ LED domes, allowing guests to feel like they are right in the middle of NASCAR's biggest race.
Cosm has carried many different sports, but this weekend's Daytona 500 will mark a new chapter with motorsports.
It has been exciting to work with them on several events, including the Super Bowl, says Davies. The question is, how we can present a race over the course of 2 miles inside a dome? You can't do it the same way that you would do a basketball, soccer, or football game.
It's going to be learning process, he continues. Our production folks are working with Cosm to help guide them in terms of how to make motorsports successful in the dome. They understand that they are going to have to treat it a little differently, whether that means multiple windows [on the LED screen] or perhaps switching cameras less frequently. We're all working together to figure out some best practices.
The team is also looking to use Cosm's proprietary camera rigs to offer fans a panoramic view of the race within the FOX broadcast as well. We are working closely with Cosm to see if we can use any of their cameras for our coverage at Daytona, says Davies. I think we will make it happen. Those amazing cameras and lenses [provide some] panoramic views that can be useful in the traditional broadcast - not unlike what we did with them for the Super Bowl.
If the Audio Ain't Broke, Don't Fix It When you have a good thing going, you don't mess with it. That's essentially how Senior Audio Engineer Kevin McCloskey approaches the audio for the race. That's not surprising, given that the production has garnered the broadcaster and its audio crew several Emmy Awards for Outstanding Live Event Audio, most recently in 2023.
When you have a good product like the one we have here for the race's sound, he says, you want to keep it going.
Behind the scenes in Daytona at a FO
More from Sports Video Group
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...
23/06/2026
Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...
23/06/2026
YES Network and The Gotham Sports App will air MI New York's Major League Cr...
23/06/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...
23/06/2026
World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...
23/06/2026
FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...
23/06/2026
SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...
23/06/2026
Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...
23/06/2026
LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...
23/06/2026
Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...
23/06/2026
Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...
23/06/2026
ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...
23/06/2026
The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer
Sennheiser Group is moving its Americas Regio...
22/06/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
22/06/2026
Cosm has announced the appointment of David Ho as Chief Legal Officer, a newly created executive role reporting to President and CEO Jeb Terry. Ho will oversee ...
22/06/2026
Warner Bros. Discovery and Amazon Web Services (AWS) have announced the developm...
22/06/2026
Daktronics has completed an audio control system upgrade at Petco Park in San Di...
22/06/2026
Accelerate Media has named John Willi as President and announced the launch of the Accelerate Sports Network (ASN), a prep sports media and streaming platform c...
22/06/2026
All Women's Sports Network (AWSN) and 3XBA (3 3 Basketball Association) have announced live television coverage of the annual 3XBA tournament on Friday, Jun...
22/06/2026
OWL AI has announced the appointment of Jay Prasad as Chief Executive Officer and member of the Board of Directors. Prasad succeeds Josh Gwyther, who has served...
22/06/2026
CP Communications delivered RF video and audio support for TNT's Inside the NBA at the 2026 NBA Finals, providing main show coverage in San Antonio and ea...
22/06/2026
Polymarket has announced a partnership with GRID, an official esports data platf...
22/06/2026
As sports venues continue to evolve into more video-centric, fan-engagement-driv...
22/06/2026
As the regional sports production scene shifts toward streaming, this Texan helps lead the engineering behind Victory+'s growing live platform...
21/06/2026
To call the 2026 FIFA World Cup a big undertaking would be a big understatement....
19/06/2026
Split compound eases operational challenges at Shinnecock Hills Golf Club...
19/06/2026
North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...
18/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
18/06/2026
PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...
18/06/2026
IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...
18/06/2026
InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...
18/06/2026
FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...
18/06/2026
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...
18/06/2026
The International Federation of American Football (IFAF) and TMRW Sports have an...
18/06/2026
AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...
18/06/2026
ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...
18/06/2026
FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...
18/06/2026
InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...
18/06/2026
As media companies look to deliver more live, VOD, and snackable sports content ...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...