Informiert reisen: CNN ist die meist genutzte Nachrichtenquelle f r Business- und Freizeitreisende Tuesday, June 13, 2017
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M nchen, den 13. Juni 2017 - Die international agierende Marktforschungsberatung BDRC hat in ihrer Er ffnungsumfrage Media GPS die Gewohnheiten und Trends unter 9,9 Millionen w chentlich international Reisenden ermittelt. Betrachtet man weltweit die Mediennutzung von Business- und Freizeitreisenden, liegt CNN in den Ergebnissen deutlich vorne.
Bei der Umfrage wurden international Reisende einbezogen, die entweder ber ein Online-Reiseb ro, in einem station ren Reiseb ro oder ber ein Gesch ftsreisemanagement-Unternehmen buchten. ber 50% der Befragten nutzen CNN sowohl im TV als auch digital als Informationsquelle w hrend ihrer Reisen.
Damit liegt CNN vor der BBC, die auf 43% kommt, oder dem Sender CNBC, dessen Wert bei 27% liegt. Mit insgesamt fast 42 Millionen internationalen Trips und 63 Millionen Hotel bernachtungen j hrlich und einem Umsatzvolumen von 1,7 Milliarden Euro pro Jahr zeigt die Studie, dass die CNN konsultierenden Business- und Freizeitreisenden ein kaufkr ftiges Publikum sind. Zudem wird in der Media-GPS-Umfrage deutlich, dass CNN seine F hrungsposition auch bei f r international Werbetreibende besonders interessanten Zielgruppen ausbaut: Business Influencer (CNN: 58%, BBC: 49 %, CNBC: 32%), Topentscheider (CNN: 59%, BBC: 49%, CNBC: 32%), Spitzenverdiener (CNN: 60%, BBC: 50%, CNBC: 32%) und h ufig international Reisende (CNN: 58%, BBC: 52%, CNBC: 29%).
Diese Studie ist eine interessante Abkehr von traditionellen, abfragebasierten Umfragen. Es wird der Moment der Buchung genutzt, um das Profil und die Gewohnheiten internationaler Reisenden zu verstehen und das mit ihren Buchungsdaten zu kombinieren, so Mark Sear, Vice President, Audiences and Data, CNN International Commercial.
Anmerkung:
Reichweitenzahlen basieren auf monatlichen plattform bergreifenden Nutzern, die BBC-Zahlen auf any BBC News - Commercial - Monthly .
Spitzenverdiener: HHI 100.000+ US-$
H ufig international Reisende: Mehr als 6 Reisen, zweckunabh ngig
ber BDRCs Media-GPS-Studie
Nahezu 10 Millionen internationale Fl ge werden w chentlich egal ob online oder vor Ort im Reiseb ro gebucht. Mit Media GPS hat BDRC eine neue globale Studie entwickelt, die das Mediennutzungsverhalten der 9,9 Millionen w chentlich international Reisenden betrachtet. Einbezogen werden lediglich verifizierte international Reisende, die ber ein Reiseb ro buchen. Zudem handelt es sich bei fast der H lfte der gebuchten Fl ge um gesch ftliche Reisen. Die Umfrage f hrt Mediennutzung und Buchungsdetails zusammen, was R ckschl sse auf Route, Airline und Reisekomfort zul sst.
ber CNN International Commercial
CNN Commercial (CNNIC) ist f r den kommerziellen Gesch ftszweig von CNN International zust ndig, das auf f nf Kontinenten unterschiedliche lineare und digitale Nachrichten und Informationen im Portfolio f hrt. Dadurch soll sowohl im berregionalen TV-Markt als auch im Digitalgesch ft CNNs Dominanz gest rkt werden. Dazu wird das Wachstum linearer und digitaler Marken wie CNN International, CNN en Espa ol, CNN Arabic, Great Big Story, CNN Style und CNN Money sowie weiterer CNN Microsites und Verticals genutzt. CNN International Commercial bietet international ausgezeichnete kommerzielle L sungen im Bereich des Advertising Sales, Brand und Marketing in Kombination mit innovativen Data- und Digitalinitiativen an. Der Content-Sales- und Lizenz-Gesch ftszweig CNN Access ist ebenfalls Bestandteil von CNN International Commercial. Dieser steht CNN Kunden beratend zur Seite und bietet international ausgerichtete Content- und Branded-Advertising-Initiativen an. Er verf gt ferner ber eine Business Development Abteilung, die strategische Partnerschaften f r neue Zuschauerzielgruppen initiiert. Das Branded Content Studio Create produziert seit zehn Jahren preisgekr nte Inhalte f r Werbekunden. CNN International Commercial ist Teil von Turner, einem Unternehmen von TimeWarner. Weitere Informationen unter http://commercial.cnn.com.
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Informiert reisen: CNN ist die meist genutzte Nachrichtenquelle f r Business- und Freizeitreisende Tuesday, June 13, 2017 
