Sony Pixel Power calrec Sony

Garibaldi Watches Commercial Shot with URSA Mini 4.6K Cameras

09/06/2017

--

Blackmagic Design today announced that Shanghai based Luminary Visuals Studio produced a new commercial with URSA Mini 4.6K cameras and DaVinci Resolve Studio for Garibaldi Watches, which claims to be the maker of the world's thinnest denim watch.

Luminary Visuals is a boutique production studio based out of Shanghai, known for their creative high level work for renowned brands such as Subway, MG Cars, Superdry, Bose and Hilton.Having worked previously on a kick-starter campaign with Garibaldi Watches, Luminary Visuals was given free reign to creatively come up with something cool within a small budget.

They wanted us to show versatility in the brand, and how their watches are adaptable to all styles and professions. I decided early I wanted to do something more cinematic and to use this project as an opportunity to try a new technique in editing, said Alessio Avezzano, Creative Director of Luminary Visuals.

The new technique Avezzano wanted to try is the zoom effect used extensively throughout the commercial to switch the shot between a close up of the watch and a larger scene that gives viewers an idea of who is wearing the watch. To create the zoom effect, he needed two cameras.

This was a very small budget, but we wanted to still get high end results. I was really excited to use the URSA Mini 4.6k and at the cost we were able to rent two for the zoom effect you see in the film, Avezzano revealed.

The two URSA Mini 4.6K cameras were set up next to each other, one with a 35mm focal length and the other with an 85mm. During action scenes the actor was asked to freeze while Avezzano ran in closer toget a 100mm macro shot of the watch.

The commercial was recorded in ProRes 422. I knew the URSA Mini 4.6K is able to capture various high quality formats, ranging from RAW to different flavors of ProRes. The 4.6K ProRes 422 format was suitable for this project because I required to zoom in editing without losing image detail. Actually nowadays I tend to shoot more in 2k Prores 444, which still gives me an unbelievable image. he continued.

We had to shoot everything within one day at eleven locations, which meant moving very fast across Shanghai from 6am to sundown. The Ursa Mini 4.6K cameras allowed us to move as fast as we needed due to its compact size, he recalled.

Color correction for the commercial was completed in DaVinci Resolve Studio. The URSA Mini 4.6K and DaVinci Resolve were clearly made for each other. The experience is seamless! said Avezzano.

After using it on the Garibaldi project, I fell in love with the color science and cinematic look of the URSA Mini 4.6K camera. We had previously owned a much more expensive camera and rented bigger cameras depending on the job. But with the Ursa Mini 4.6k, I realized what a great investment it would be. Now I'm a proud owner of this camera and I won't need to rent bigger cameras as much any more as I will get high end results at an affordable cost, he concluded.

About Blackmagic Design

Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.

###
LINK: https://news.creativecow.net/story/888925...
See more stories from creativecow

Most recent headlines

18/12/2025

Montreal's Bell Centre elevates fan experience with Argo S

Canada's largest indoor arena has transformed its live production capabilities with a full ST 2110 infrastructure and Calrec's compact Argo S console. S...

18/12/2025

The Gauge: Mexico November 2025

During November, streaming's share of TV viewing in Mexico settled at 24.2%, an increase of 0.5 share points from the previous month. Disclaimer: YUMI TV,...

18/12/2025

The Gauge: Poland | November 2025

November continued the upward trend in television viewership. The significantly colder weather and a rich programming lineup encouraged viewers to spend more ti...

18/12/2025

Gracenote helps TV platforms go beyond the game and deliver more connected, visually rich sports hub experiences

As viewers turn to sports highlights, recaps and documentary programming, expand...

18/12/2025

NAB Once Again Urges FCC to Eliminate Ownership Rules

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

Carr Stands Up for His Policies in Senate Hearing

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

The HELM and ARRI announce strategic partnership to redef...

The HELM, a global expert in cinematic live broadcast and high-end production workflows, has entered a strategic partnership with ARRI, the renowned designer an...

18/12/2025

Cadena Melodia Upgrades to DHD SX2 Audio Production Conso...

Cadena Melod a de Colombia (Cadena Melod a), a long-established Colombian radio network, has chosen DHD audio SX2 production consoles for integration into the m...

18/12/2025

Czech TV Elevates Video Streaming with Harmonic

Harmonic (NASDAQ: HLIT) today announced that Czech Television (Czech TV), the public broadcaster of the Czech Republic, has teamed up with Harmonic to modernize...

18/12/2025

Broadcast Solutions Group acquires PMT Professional Motio...

Broadcast Solutions Group, a leading system integrator and provider of innovative solutions for the broadcast and media industry, has announced the acquisition ...

18/12/2025

Keepit named a Leader in IDC MarketScape for Worldwide Sa...

Keepit, the SaaS data protection company, announced today that it has been named a Leader in the IDC MarketScape: Worldwide SaaS Data Protection 2025-2026 Vendo...

18/12/2025

Limecraft 2025 Version 8 adds User Controlled Notificatio...

Limecraft today announced the release of Limecraft 2025.8, the eighth and final major platform update of the year. This release strengthens daily workflows acro...

18/12/2025

creativespace Expands Footprint in the House of Worship M...

DigitalGlue is very grateful, especially at this time of the year, that its creative.space platform has expanded its footprint within the House of Worship marke...

18/12/2025

TAG Video Systems Celebrates Multiple APAC Award Wins for...

TAG Video Systems is proud to share that the company has recently received multiple industry recognitions across the Asia-Pacific region, reflecting its ongoing...

18/12/2025

NDI and Zoom team up to bring seamless connectivity to me...

NDI, the leading video connectivity standard for AV-over-IP, and Zoom, the AI-first collaboration platform, announce a strategic collaboration to integrate the ...

18/12/2025

YES and Synamedia extended deal backs Partner TV launch

Leading video software provider, Synamedia, today announced that it is extending its long-standing relationship with YES, the pay-TV subsidiary of the largest I...

18/12/2025

Riedel Builds Global Communication and Commentary Network...

Riedel Communications today announced it provided a fully integrated communications and commentary solution for the 15th National Games of China, supporting 56 ...

18/12/2025

Clear-Com Arcadia Central Station Links Toledo Walleye an...

When both the Toledo Walleye and Toledo Mud Hens play at home on the same night, communication between their respective production teams is essential. To stream...

18/12/2025

TMT Insights Focus Platform Recognized with TV Tech Best...

TMT Insights' new upstream media supply chain platform, Focus, was selected as a winner in the 2025 Media & Entertainment: Best in Market Awards in the TV T...

18/12/2025

Clear-Com Named Official Intercom Partner for NAMMs 125th...

Clear-Com is proud to announce its continued role as the official intercom supplier for the Yamaha Grand Plaza Stage at The 2026 NAMM Show, taking place Januar...

18/12/2025

CES: NBCU Unveils New Cross-Platform Ad Tech Solutions, Capabilities

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

2026 NAB Show Opens Registration, Unveils Major Program Enhancements

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

YouTube Wins Global Rights to Stream the Oscars

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

18/12/2025

PGA TOUR Studios Teams up with SES for Hybrid Content Distribution

Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...

18/12/2025

Teaser for Can This Love Be Translated' Previews a Heartwarming Romance To Open 2026

Back to All News Teaser for Can This Love Be Translated' Previews a Heartw...

18/12/2025

2025-11-18

Using the additive process of 3D printing, layer after layer gets printed until an object is as close to the final shape needed as possible. Historically, machi...

18/12/2025

RT Supporting the Arts 2025 Review | January 2026 Events

In 2025, RT proudly supported 185 arts and cultural events across the island of Ireland, reflecting significant growth since the scheme was re-launched in 2014...

18/12/2025

The RT Sport Young Sportsperson of the Year Nominees 2025 Revealed

RT Sports Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December On Saturday 20 December live on RT One and RT Player at the earlier t...

18/12/2025

RT lyric fm celebrates the Winter Solstice with a special Ambient Orbit live broadcast

RT lyric fm presents a very special Winter Solstice edition of Ambient Orbit, l...

18/12/2025

Now Generally Available, NVIDIA RTX PRO 5000 72GB Blackwell GPU Expands Memory Options for Desktop Agentic AI

Top-notch options for AI at the desktops of developers, engineers and designers ...

18/12/2025

Celebrating 100 Years of Public Broadcasting in Ireland in 2026

At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...

18/12/2025

Deck the Vaults: Fallout: New Vegas' Joins the Cloud This Holiday Season

Step out of the vault and into the future of gaming with Fallout: New Vegas streaming on GeForce NOW, just in time to celebrate the newest season of the hit Ama...

18/12/2025

The Movie Experience SLO Becomes First U.S. Exhibitor to Adopt Dolby Vision+Atmos Theatrical Solution

December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...

17/12/2025

The EU Investigative Journalism Award 2025: bold reporting, regional impact, and rise in public-interest journalism

Investigative journalists across the Western Balkans and T rkiye continue to con...

17/12/2025

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable Night

Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...

17/12/2025

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCast

ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...

17/12/2025

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on Golf Channel and USA Network

Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...

17/12/2025

Ring In the New Year With New Playlists Mixed by Artists, and More Spotify Hacks

The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...

17/12/2025

Clear-Com's Arcadia Central Station Links Toledo Walleye and Mud Hens Venues with...

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...

17/12/2025

Broadcast and Streaming Serve Up a Historic Month of TV in Nielsen's The Gauge

Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day NFL Games ...

17/12/2025

EdgeBeam Wireless Makes Initial Sale, Expands Executive Team

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Warner Bros. Discovery Tells Shareholders to Reject Paramount Bid

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

NDI, Zoom Collaborate on Seamless Connectivity

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcasters Mark Momentous Year of Challenges Amid Viewing Fragmentation

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Tennessee Public Broadcaster to Trial AI Metadata

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Chyron Unveils New AXIS Maps

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Broadcast Solutions Group Acquires PMT Professional Motion Technology

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Study: U.S. Pay TV, Video Revenue to Total $190.7B in 2030

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

Texas Attorney General Takes Aim at 5 TV Manufacturers

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

17/12/2025

DirecTV Wins Appeal in Retransmission Price-Fixing Suit

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...