Haivision Previews HEVC Encoding, MPEG-DASH at NAB

Haivision Demonstrates HEVC Encoding, MPEG-DASH, and Hybrid Encoding at NAB 2013 HaiGear Labs previews latest technologies for live IP video workflows within Haivision's end-to-end solutions

MONTREAL and CHICAGO April 8, 2013 - NAB 2013 Haivision will preview advanced technology initiatives as part of its HaiGear Labs demonstrations at the NAB show in Las Vegas from April 8-11, the broadcast industry's largest annual conference. These new developments address the latest video compression and delivery standards, introducing a progressive application of hardware and software optimization to address tomorrow's IP video challenges.

Haivision is demonstrating end-to-end live streaming of HEVC, including both software-based encoding and decoding implementations of the next generation HEVC (high-efficiency video coding) H.265 codec. The bandwidth efficiency associated with the adoption of HEVC promises to greatly expand delivery of high-quality, high-resolution video over bandwidth-constrained networks.

Haivision, a member of the DASH Industry Forum, will also demonstrate MPEG-DASH (Dynamic Adaptive Streaming over HTTP) in an end-to-end live streaming environment. The preview will highlight the standard's adaptive bitrate (ABR) design by sending a cascade of five live HD 720p streams at various bit rates. MPEG-DASH simplifies and converges an HTTP segmented format for the delivery of IP video to help drive down costs and enable better content to be offered to IP video audiences. Ultimately, MPEG-DASH will help streamline and simplify workflows.

Haivision will also premiere its Hybrid Encoding technology, a blended approach to CPU and GPU utilization for the encoding or transcoding processes. The benefit of Hybrid Encoding is that a single software-based platform can get combined density gains of GPU acceleration while maintaining the quality gains of pure software on CPU. Haivision's initial approach is to take advantage of the latest Intel CPU technology, which incorporates GPUs directly as cores within the chip.

To date, much of the focus has been on technical silos, said Mahmoud Al-Daccak, executive vice president of product development at Haivision. With a complete understanding of the end-to-end requirements for both live and on-demand content within an enterprise and across the Internet, our research and development team exercises these new technologies completely in context. We do not rely on single component discovery, but rather on the effects of technologies across the larger ecosystem.

All three developments are being demonstrated on Haivision's KulaByte software-based encoding/transcoding platform. The initial requirements for these developments, specifically MPEG-DASH and HEVC, will be in Internet media distribution.Ultimately, all of the developments will be leveraged across all of Haivision's solutions.

Haivision is showcasing HEVC, MPEG-DASH, and Hybrid Encoding developments as part of HaiGear Labs from its Internet Streaming pod at booth SL6605 at the NAB Show in Las Vegas on April 8-11. More information about Haivision is available at www.haivision.com.

About Haivision

Haivision delivers advanced technology for streaming, recording, managing, and distributing secure IP video and interactive media within the enterprise, education, medical/healthcare, and federal/military markets. Haivision is a private company based in Montreal and Chicago, with technical excellence centers in Beaverton, Ore.; Austin, Texas; Atlanta, Ga.; and Hamburg, Germany. With a global sales and support organization, Haivision distributes its products through value-added resellers, system integrators, distributors, and OEMs worldwide. More information is available at www.haivision.com.

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For further information, please contact:

Jennifer Gazin, PR and Communications Manager

Tel: +1 (514) 334-5445

Email: jgazin@haivision.com

Website: www.haivision.com

LINK:	http://www.haivision.com/news/HaiGear...
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