Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. While these projects benefit from higher-end technology, they often come with tighter budgets and same-day turnaround expectations. To address these challenges, Masterwork Films CEO Biro Florin built a green screen virtual production studio in the heart of Brighton, England. It houses all the equipment to streamline and accelerate production on branded storytelling projects, including a workstation running Epic Games' Unreal Engine, an AJA ColorBox for color management, and AJA GEN10 for sync gen, among other equipment.
Fusing technological expertise with a passion for creativity
Channeling a passion for filmmaking, cinematography, and gear, Biro established Masterwork Films in 2024. Today, he runs the company and acts as DP (Director of Photography) on client shoots for branded storytelling, film, commercial, and masterclass projects. In addition to servicing clients in the UK, US, and Canada, Biro and team run a green screen virtual production studio and a kit rental business.
Biro sees green screen virtual production unlocking new doors for brands looking to deliver believable compositions quickly and affordably. He explained, Virtual production can prove costly if you're building sets and virtual worlds from scratch, which is why we try to strike that middle ground with our new studio, where we can get a nice output with stock and marketplace type assets. Another big benefit of executing green screen virtual production, especially with a tool like AJA ColorBox, is that it minimizes post production work so we can reduce costs and production times for our clients all around.
Envisioning a green screen virtual production studio
Recently launched, Masterwork's u-shaped green screen stage is six meters wide and three and a half meters deep. It features up to 3 cameras that send a REDWideGamutRGB (Log) SDI signal of the talent and the green screen to its keyer while a PC sends another SDI signal transporting the Unreal Engine virtual camera feed that also uses REDWideGamutRGB (Log). The keyer receives the camera signal as the foreground feed and keys out a flat-looking green backdrop, leaving an alpha foreground layer of the talent. The same keyer also receives the Unreal Engine SDI signal as the background feed and applies it as the background layer of the foreground keyed talent.
Given both foreground and background signals are REDWideGamutRGB, the composited image on the keyer has the same flat look. Biro's team sends that flat video signal via SDI to an AJA ColorBox and uses Assimilate Live Looks to color correct and grade it. They then send the graded output to director and talent confident monitors using the ColorBox SDI output, and the loop out to a focus puller and for low-latency critical tasks.
Whether on a virtual production or traditional set, there's something magical about being able to use a device like ColorBox to upload a LUT and get a rough view of how things will look, plus have the control to tweak the color and contrast in real time. It gives you an extra layer of confidence as you light the scene and confirm that you structured it the right way, he explained. I also love that ColorBox is integrated with so many great color grading and correction tools to support live grading on set and that I can easily export changes to a LUT or a grade and send them down the pipeline in post to editors and colorists; it's very useful.
ColorBox, Biro said, also saves the team time because they're able to do everything on the computer without having to process the 4:2:2 10-bit signal they're shooting; it receives the feed and outputs the exact same signal with its LUT. And Biro's team can do an SDI loop out or pass through, so he can send a signal from the ColorBox to two recorders one with the color grading and the original signal as it comes out of the compositing server.
In addition to ColorBox, Masterwork Films uses an AJA GEN10 sync gen generator because its cameras and lens trackers have genlock and SDI reference inputs. Biro explained, Prior to GEN10, the background would stutter when we'd move the cameras. I quickly found that we needed a device to synchronize all these devices doing genlock, so I installed GEN10, and the stuttering disappeared; it's been amazing.
Laying a solid foundation for the future
Biro anticipates client demand for more distinctive backdrops for brand videos will only continue to grow, which is partially why he created the studio. We saw this new studio as a solution to help diversify the look and feel of projects, especially for our more consistent clients, without it costing an arm and a leg like most LED studios do, he added. So far, they like the variety of options we can offer at an affordable price point, as there aren't many non-LED options in the south of the UK.
For the time being, as Biro continues to grow the business, he's keeping an eye on AI developments related to virtual production, game development, and motion tracking. He concluded, We're heading into a very disruptive world, especially with the advent of generative AI. Virtual production presents an opportunity where AI, green screen, and motion tracking developments can converge to truly reshape how we create content. As we experience this shift and take on more new clients, it's very possible we may start taking more of our studio equipment, like ColorBox, on location, as I could see it being useful for real time visualization of color grading and correction on projects outside our studio.
North America Stories
08/05/2026
For the second straight year, Miri Technologies Inc. has been honored with a pair of coveted awards at the broadcast, media and entertainment industry's pre...
08/05/2026
Nine Alumni Nominated for Tony Awards More than 20 alumni contributed to this year's Tony-nominated productions.
May 7, 2026
By
Tori Donahue
Boston Co...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
07/05/2026
Strategic three-year partnership marks delivery phase of BFBS' next-generation media vision
Media organisation and military charity BFBS (British Forces Br...
07/05/2026
Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced the availability of its In-Content Ads offering v...
07/05/2026
Lightware Visual Engineering has developed Rack Taurus for rack-based environments such as education and corporate training spaces. It enables clean and simple ...
07/05/2026
Jigsaw24, the UK's leading media equipment supplier and systems integrator, will showcase its expanded end-to-end workflow capabilities at MPTS 2026, signal...
07/05/2026
Ease Live, an Evertz company, today announced that it has been granted a US Patent for its proprietary graphical overlay technology, the foundation for interact...
07/05/2026
Test & measurement innovator Leader Electronics of Europe will present an extensive range of Leader, PHABRIX and LeaderPhabrix test and measurement solutions at...
07/05/2026
At Broadcast Asia 2026 (Stand 5H3 8), LiveU is redefining live production with its most powerful IP-video EcoSystem to date built to help broadcasters and con...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
07/05/2026
AI will help build the energy it needs.
That's the case U.S. Energy Secreta...
07/05/2026
Back to All News
Red Chillies Entertainment and Netflix Present the Trailer of ...
07/05/2026
Less typing, more tanking.
Faster logins mean more time in the gaming action - and this week provides GeForce NOW members with a smoother path straight into th...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
Branded cinematic shorts and documentaries have surged in popularity as more companies strategize out-of-the-box ways to connect and engage with audiences. While these projects benefit from higher-end technology, they often come with tighter budgets and same-day turnaround expectations. To address these challenges, Masterwork Films CEO Biro Florin built a green screen virtual production studio in the heart of Brighton, England. It houses all the equipment to streamline and accelerate production on branded storytelling projects, including a workstation running Epic Games' Unreal Engine, an AJA ColorBox for color management, and AJA GEN10 for sync gen, among other equipment. 
