Ningbo Tourist Festival, initiated in 2008, has been successfully held 6 times and it is the biggest all-around tourist festival in Ningbo up to now. According to the statistics, the festival of 2013 brought 11 million tourists to Ningbo and boosted consumption up to 9 billion yuan, which exceeded one fifth of overall tourist income of 2013.2014 Ningbo Tourist Festival, lasting from September to October, is jointly sponsored by the Ningbo Municipal Government and Tourist Bureau of Zhejiang Province. This year, on the theme of benefiting people, boosting consumption, serving urban and rural area, enhancing image , we gather resources and improve both quality and effectiveness to further strengthen the activeness of cities and counties, and allow tourist enterprises and the masses to act as real heroes in tourist industry. Meanwhile, by citing the idea of beautiful Ningbo, beautiful countryside to publicize, we are also actively transforming Ningbo tourist products to that of sightseeing, leisure and vacation to satisfied the diversified demands of consumers and promote a lasting, all-round and healthy development of Ningbo tourist industry. We will strive to make this festival an event of innovation, high-efficiency, pragmatism and frugality, to create a nationwide festival, which can bring full sense of Ningbo's beauty of city and scenery to both tourists and the locals, through various celebrations and public benefit activities.
2. Main content of this festival
2014 Ningbo Tourist Festival is divided into 12 major activities and 4 sections including benefiting people, boosting consumption, serving urban and rural area, enhancing image. Not only some traditional programs are retained, but also new ones are added, such as rural visit and some interesting tourist games.
(1) Section of benefiting people
The first is to distribute thousands of travel vouchers. For the purpose of enlarging the use and cover range of travel vouchers and benefiting people to the maximum, we widely solicited tourist programs of special offer in public through mass media and request tourist enterprises to innovate products and uphold integrity. Eventually, we selected quality products and recorded them into the brochures of vouchers, each of which has a discount of over 50,000 yuan, valid for half a year, and covers 98 special offers including 30 tourist attractions and 31 tourist hotels. One million of such brochures are printed annually and will be distributed freely in all communities, scenic spots, hotels, tourist service centers and high-way rest areas, etc. Besides Ningbo, those travel vouchers will also be sent to Shanghai, Hangzhou, Shaoxing, Taizhou, Jiangxing and Zhoushan,etc., through various forms such as Ala Traveler Magazine, newspapers and post services.
(2) Section of boosting consumption
The first is to hold 2014 Ningbo International Travel Fair. From September 5 to 7, 2014 Ningbo International Travel Fair will be held at Ningbo International Convention and Exhibition Centre. This years tourism exhibition has many new innovative features, for example, experts from Taiwan Kuei Jung Exhibition Co., will provide pre-exhibition training for corporate; offshore service providers will be introduced for the first time to oversee Travel Fair site management; initiatives will be taken to cover for the exhibition insurance liability insurance. Meanwhile, during the travel fair, there will be daily performances, lucky draw, live auction, and other entertainment. The booth of Ningbo Science Discovery Center will also provide brilliant experience activities, the public is also able to enjoy the handmade Banshouli, or Taiwan Specialties, stars from TV and radio programs such as Ningbo Tourism, Ningbo Radio FM92 will join the buzz. Under the guidance of the Moonlight Economic policy carried out by the municipal government, Ningbo Tourism Night Market will also be unveiled at the travel fair, where there will be tourism products from Ningbo city and other counties, new Maxim pastries, specialties and other foodies. The fair is also joined by Ctrip , Baidu and other Internet giants, who will provide preferential coupons such as one yuan ticket for a scenic spot, 39 yuan for a day's trip, 59 yuan for a one-day high-star hotel accommodation, etc.
The second is to innovate on events held by social organizations. First,to act in accordance with policy of corporate as main players through government support, the organizing committee of this tourism festival will increase the publicity of activities held by social organizations so as to fully stimulate the vitality, power and potential of the community to participate in the tourism festival. Overall, the festival presents several major features: First, it is featured by beautiful countryside. Rural elements are covered in more than 20 agricultural festivals, including Danshan Persimmon Festival, green farm harvest festival, Qiantong town Tofu Festival so that the public can fully appreciate the countryside of Ningbo; second, it is featured by Moonlight Economy. This year, Ningbo City will vigorously develop the night market street, form the moonlight night market street compatible with business circles, and this social festival activity exactly fits the theme. Themed events such as 2014 Ningbo Huang Xian Meteorological Star Seminar and Moon and Wine Appreciation are bound to enrich the consumer market at night and luminate Ningbo; third, it is featured by universal participation. Kaiyuan Jiulonghu outdoor music festival, East Lake cycling, lawn wedding festival, campfire activities and so on will create a national Carnival; Fourth, it is featured by promotion of consumption. In terms of difficulties facing high star business, we teamed with Shanghai Wancheyou networks company to carry out car travel spree in Ningbo, thus directly driving general c
