Senior Researcher Johannesburg

Manage the collation and distribution of the regular summary performance reports, Answer all questions regarding ratings, forwarding rating data, Critically assess channel performance, against that of competitors and draw conclusions, Critically assess performance of individual programmes based on timeslots, performance, competitor landscape and make recommendations to programming department.

General research, including consumer insight

Ensure that the business is regularly informed about consumers and competition, through seeking consumer insight and competitive intelligence

Support the business with research data and analysis and prepare ad hoc analysis/reports he/she is assigned by the strategy manager

Analyse competitor channels' performance and programmes and make suggestions for grid changes

Manage all stages of ad hoc research which includes the design, commissioning and agency management

Maintain contact with the external research partners

Maintenance and administration

Keep abreast of research developments and new sources of information affecting our business (e.g. trade press, Internet, programming, etc.)

Manage all relevant research information sources and databases.

Regular communicate research finding and rating/performance information across the business

Liaison

Develop close and knowledgeable relationships with scheduling/marketing/production personnel and other relevant departments at all levels

Participate in relevant presentations and meetings, hosting and presenting where required

South-wide projects

Take part in South-wide research projects when required

Provide regular rating/performance progress reports to South HQ

Requirements

Experience in both quantitative and qualitative media research

Experience in preparing and making presentations

Understanding ratings related data

Outstanding Excel skills and solid PowerPoint skills

Experience in audience survey research (design, implSouthentation) and focus group experience

Knowledge of digital media reporting tools (e.g. Omniture, Comscore, etc.)

Knowledge of research tools (AG Nielsen/Arianna, TGI, etc.)

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