1-on-1 with Instagram expert Jenn Herman

15/04/2020

During the 2020 Social Media Marketing World in San Diego, CA, our good friend, and social media marketing expert, Toccara Karizma had a chance to speak with the world's forefront Instagram blogger Jenn Herman.

The self-proclaimed science dork , she has a Master's in Forensic Science, started Jenn's Trends in 2013 and has become a globally recognized expert in Instagram marketing as well as a leading blogger on that front. Her blog has been recognized as a Top 10 Social Media Blog three years in a row (2014-2016).

Here are a few highlights from that conversation:

Creating content that stands out

One of Jenn's biggest tips is to create with purpose. Don't post on social media for the sake of posting, make a bold statement with what you put on your channels and do it with purpose. Whether it's a video, image, or just text, always create meaningful content.

Small business marketing on social media

Stop trying to do everything! That's an emphasis Jenn makes to small businesses that are looking to expand their social marketing. Be realistic and do as much as you can do while being good. Create good content that resonates.

Instagram content tips

Herman provides her top 3 tips. Things like having specific colors in your posts to increase engagement, certain components and other ways to add flair while increasing engagement with audiences.

Ideas for good content

Jenn discusses some of the types of content to create to build your brand and engage audiences. From content focused on FAQs to what questions you would want your audience to ask, Jenn goes over a few of the easiest and quickest types of content to create.

Being better on camera

Jenn says it's important to remember that people want you to be successful. Minus a few internet trolls, people click on your video to watch you succeed. Some other tips are having someone behind the camera and to always start with a little banter to make things feel more natural.

Be sure to connect with Jenn on Instagram @jenns_trends, keep up to date with her latest blogs on her website, and check out her YouTube channel to hear more content creation tips.

Other tags

Digital Storytelling

Cloud Video Editing

edtech

Releases

Tips

Video Marketing

Schools (K-12)

Android

Education

Social Media

Recent posts

class=attachment-thumbnail size-thumbnail wp-post-image alt=Jenn Herman thumbnail data-lazy-src=https://d5uf49vu7iunu.cloudfront.net/wp-content/uploads/2020/04/Jenn_herman_blog-150x150.jpg?x61172 />

1-on-1 with Instagram expert Jenn Herman

class=attachment-thumbnail size-thumbnail wp-post-image alt= data-lazy-src=https://d5uf49vu7iunu.cloudfront.net/wp-content/uploads/2020/04/Tisha_Richmond-150x150.jpg?x61172 />

Podcast: Make Learning MAGICAL with Tisha Richmond

class=attachment-thumbnail size-thumbnail wp-post-image alt=Five ways to grow and inspire during a crisis data-lazy-src=https://d5uf49vu7iunu.cloudfront.net/wp-content/uploads/2020/04/inspire_blog_thumbnail-150x150.jpg?x61172 />

5 ways to grow and inspire during a crisis

class=attachment-thumbnail size-thumbnail wp-post-image alt= data-lazy-src=https://d5uf49vu7iunu.cloudfront.net/wp-content/uploads/2020/04/Stacey_Roshan-150x150.jpg?x61172 />

Podcast: #TechWithHeart with Stacey Roshan

class=attachment-thumbnail size-thumbnail wp-post-image alt= data-lazy-src=https://d5uf49vu7iunu.cloudfront.net/wp-content/uploads/2020/04/Trevor_Muir-150x150.jpg?x61172 />

Podcast: The Epic Classroom with Trevor Muir

LINK:	https://www.wevideo.com/blog/news/1-on-1-with-instagram-expert-jenn-he...
	See more stories from wevideo

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026