Big Trends from NAB Show 0

Every year, Las Vegas plays host to the National Association of Broadcasters (NAB) Conference and Exhibition better known as the NAB Show. It's the world's largest and most important TV and video industry trade show and this year was the second time we've exhibited there.

As we say, like everything in Vegas, NAB Show is big really big. Over 1,500 companies exhibited this year in the 800,000 square feet Las Vegas Convention Center and the event was attended by over 90,000 media and entertainment pros from around the world.

After a bit of a hectic start, once things were set up and the real business began we had a great week.

For us the challenge is to stand out in a crowded environment, something we managed to do first and foremost by having a good product that a lot people were interested in. The industry knows that cloud services are the future for tv and video production and so Aframe is naturally of interest to a lot of people.

Having good coffee and being one of only a handful of companies giving away promotional bags simply added to attraction of the Aframe booth.

Loads of companies were there demoing new services, products and technology. There's a lot to see but here's the 3 big trends we noticed this year.

1. 4K and Ultra HD TV You couldn't go anywhere at NABShow without hearing 4K and Ultra HD (UHDTV) being talked about. As well as being the subject of some of the panels and discussions there was loads of hardware on display too as the likes of Sony unveiled their new 4K displays. Sure, $5,000 is a lot of money for a telly (although it's a lot less than Samsung's whopping £40k 85-incher) but as a starting point for a new technology it's not bad.

While all this talk was going on, Japanese broadcaster NHK chose the NAB Show to give the first demo outside of Japan of 8K technology and revealed it is looking to begin trial 8K satellite broadcasts in 2016.

UHDTVs need UHDTV content and production companies will need to have a good look at their technical capacity to handle video files of this size.

2. The Continued Rise of The Cloud Cloud computing was the subject of its own 2 day conference at NAB as people discussed the benefits of using cloud services for video production. As we know so well, the benefits of using the cloud for media projects and post production workflow are enormous. The interest in Aframe and conversations we had over the week showed that the industry knows that cloud asset management isnt just the future it's here now. With the demands of 4K and ultra HD becoming a reality soon, the flexibility and capacity that cloud technologies can bring is becoming more and more important.

3. Is Second Screen Here to Stay? The buzz phrase at this year's show. Second screen is the idea that people tend more and more to be multitasking while they watch TV, using phones, tablets or laptops to tweet or chat about what they're watching.

For broadcasters and content creators the challenge is to try and find ways to benefit from the second screen. The Second Screen afternoon conference saw presentations and discussions with a number of companies who are working on just that with approaches including developing apps to accompany shows, social games and integration with social media platforms like Twitter. How successful these have been so far is questionable with a recent survey suggesting viewers have yet to buy in to the idea - but it's clearly not going to go away.

About Aframe Aframes cloud video technology helps people connect and collaborate, making them more productive and improving execution in their video projects.

The ability to access high resolution rushes and production footage from anywhere in the world via a web browser enables companies to save time, money and focus on producing better video.

LINK:	http://aframe.com/blog/2013/04/15/3-big-trends-from-nab-show-2013...
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