Sony and Vizrt collaborate to launch Networked Media Interface

Sonys new industry-wide deployment of AV over IP interface is supported by Viz Engine. Find out more at Vizrts IBC booth 7.A10

Sony, in collaboration with 10 of the world's leading broadcast industry organisations, has today launched the Networked Media Interface. The new AV over IP interface delivers low latency and noise-free switching of HD and 4K video, audio, and metadata, as part of IP-based networking.

The Networked Media Interface packetizes video, audio, and metadata, enabling real-time transmission between video-production products via standard network infrastructures. This technology will further enhance Sony's IP Live Production system by increasing efficiency and reducing cost for the broadcasting of live studio and sports production.

Sony is developing Low Latency Video Codec (LLVC) technology, which supports the video compression required for 4K 60p transmission over 10 Gbps Ethernet. The creation of SMPTE Registered Disclosure Document (RDD) for this codec technology is currently in process. Sony has also adopted SMPTE ST 2022-6 and ST 2022-7, a technology which transports uncompressed HD-SDI over IP network.

Sony has played a major role in the driving take-up of IP-based networking and has taken significant steps to enhance its interoperability throughout the professional video production industry. Sony is contributing to standardization of SMPTE 2059, a Precision Time protocol that permits the seamless switching of different devices over IP to achieve broadcast quality IP genlocking. Sony is working with SMPTE, VSF and JT-NMi to create a unified future standard.

To promote the widespread use of the new AV over IP interface across various video-production products, Sony plans to initiate licensing of the Networked Media Interface in the near future. This licensing will entail developing tools and technical specifications that enable the deployment of related products.

Networked Media InterfaceThe new Networked Media Interface combines the latest IP network technologies with a current SDI standard interface to support any resolution of video transmission. While conventional systems require multiple different types of cables to carry various signal types (video, audio, reference, metadata and control data), the Networked Media Interface requires only a single standard network cable passing through conventional network switches.

Sony has combined unique new technology with already established standards to achieve reliable, scalable and stable transmission. This new solution supports direct connection of numerous types of production devices onto the IP network via an existing Layer-3 IP switch infrastructure. Furthermore, it enables simultaneous transmission to multiple points and real time noise-free source switching, handling SD, HD and 4K video resolutions together.

The new IP Live Production system has been designed to be flexible and scalable, since users have the ability to migrate to greater numbers of devices and higher video resolutions including HD to 4K over time.

Networked Media Interface supportersAs of today, 10 leading companies support Sony's effort to promote the Networked Media Interface: Altera Corporation / Cisco Systems / Evertz / Imagine Communications / Juniper Networks / Macnica Americas / Matrox Electronics Systems / Rohde & Schwarz DVS / Vizrt / Xilinx

At IBC 2014, Sony is exhibiting in Hall 12, The Elicium; the show is taking place at the RAI Convention Center, Amsterdam from 12th to 16th September. More information on Sony's IP-based solutions is available on Sony's IBC2014 website at www.pro.sony.eu/ibc.

Sony Sony is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years' experience in delivering innovative market-leading products, Sony is ideally placed to deliver exceptional quality and value to its customers. Sonys Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customers needs, integrating software and systems to achieve each organisation's individual business goals. For more information please visit www.pro.sony.eu

Follow us on Twitter at @SonyProEurope / www.twitter.com/sonyproeurope

About Vizrt Vizrt provides real-time 3D graphics, studio automation, sports analysis and asset management tools for the broadcast industry - interactive and virtual solutions, animations, maps, weather, video editing and compositing tools. Vizrts products are used by the worlds leading broadcasters, including: CNN, CBS, Fox, the BBC, BSkyB, Al Jazeera, ITN, ZDF, Star TV, Network 18, TV Today, CCTV, and NHK. Furthermore, many world-class production houses and corporate institutions such as the London Stock Exchange use Vizrt systems. Vizrt is a public company traded on the Oslo Main List: VIZ, ISIN: IL0010838154. For further information please refer to www.vizrt.com.

Press Contacts

Martin Burkhalter President & CEO +41 22 365 75 01 mbu@vizrt.com

Ingrid Agas ster Executive VP of Products and Marketing +47 9953 3791 iag@vizrt.com

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