Hungarian small and medium sized businesses should turn to professional infocommunications solutions
Budapest, September 19, 2016 12:00
Education is a key issue as shown in a recent research 1 performed by BellResearch based on the assignment of Telekom in order to survey the infocommunications situation of Hungarian SMBs. As the representative research conducted in the first half of 2016 has revealed, the SMB sector uses a broad range of basic level digital solutions, however they seldom or never benefit from the opportunities offered by the professional infocommunications services. Although every other SMB knows that information technology could be able to support them in their businesses, they still try to resolve IT issues using homemade solutions involving their acquaintances versed in the topic to a certain extent.
- The Hungarian SMB market needs significant further education to recognize the opportunities in infocommunications and to see that modern infocommunications opportunities are in fact help and opportunity to them. From time to time we conduct research on the SMB sector to familiarize with their needs, challenges and situation. We believe that they have a strong growth potential, and via our services we can also contribute to this growth. Most of Hungarian SMBs still spend less than 1% of their sales revenues on infocommunications, despite the fact that these digital services are indispensable to ensure successful and perspective operation of their businesses. - says P ter Lakatos, Chief Officer SMB of Magyar Telekom.
The data have revealed that it is the lack of knowledge that prevents growth: keeping up with digitalization is seldom identified as an important challenge. - It is a fact that the digitalization of businesses increases efficiency and might remedy labor shortage to a certain extent; however managements of many companies do not consider modern solutions, as they do not possess the related information. - adds P ter Lakatos in connection with the results of the survey. An important finding of the survey is that the role of personal customer support is of key importance, as businesses do not have the affinity or the time to learn the use of the new IT applications alone, so education and professional assistance is very important to them.
Approximately half of the businesses think that IT might help them respond to the perceived business challenges. According to the results of the survey, the majority of the Hungarian enterprises use tinkered IT solutions. Dominant majority of enterprises use in-house solutions for IT operations: in case of smaller companies it is done by the manager, whereas in case of larger SMBs there is a dedicated IT manager or colleague. They do not reject cloud-based digital services, but only a few of them are willing to pay for them, although this type of spending is dynamically increasing.
Two-thirds of the managers consider themselves to be more or less prepared in telecommunications-information technology topics, but only one fifth of them say they are truly versed in what online solutions can offer to their companies. On the other hand, half of the respondents are willing to buy all IT and telecommunications services they need from the same provider.
40% of smaller SMB companies with computer operate a website; in case of larger SMBs, this rate is 68%. At the same time, many of these websites are created by a colleague of family member. For those not having a website it is not important to acquire new clients this way, i.e. they think that in the industry they work in, personal recommendation is very important. One third of companies with computer consider important to be present in the social media with a Facebook profile of their own; the same share of them have their own social media profiles.
1) The research covers the business associations actually operating in the SMB sector of Hungary, the population of the research was formed by 255 thousand Hungarian businesses. (This approach is not fully identical with the SMB definition used by the Central Statistical Office). The quantitative research was conducted using the multi-grade non-proportionally stratified sampling, representative on the basis of employee headcount, business management form and geographical location of the population. In the course of the survey personal interviews were made with the decision-makers of the organizations, who had insight to the management, administration, future strategic vision and IT support of the processes [usually CEO, TDM, CFO]. Methodology: personal inquiry. 928 successful interviews were conducted during the survey .
Most recent headlines
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
16/12/2025
Back to All News
Emma Appleton, Fares Fares, Frida Gustavsson and Jakob Oftebro...
16/12/2025
Back to All News
Docu-reality My Korean Boyfriend Gets a Trailer and Premiere D...
16/12/2025
Harmonic's XOS Advanced Media Processor Improves Streaming Video Quality and Boosts Viewer Engagement SAN JOSE, Calif. - Dec. 16, 2025 - Harmonic (NASDAQ: ...
16/12/2025
RT Sport Awards 2025 live on RT One and RT Player at 8:05pm on Saturday 20 December.
On Saturday 20 December live on RT One and RT Player at the earlier t...
16/12/2025
Singer -songwriter Brian Kennedy has been announced as the final celebrity dance...
15/12/2025
Harlem Globetrotters Celebrate 100th Anniversary With New Brand Campaign From Th...
15/12/2025
Top L-R: La Tierra Del Valor (The Home of the Brave), Mangittatuarjuk (The Gnawe...
15/12/2025
L3Harris will leverage 15 years of experience supporting the E-4B Nightwatch and...
Hungarian small and medium sized businesses should turn to professional infocommunications solutions 
