Hungarian small and medium sized businesses should turn to professional infocommunications solutions
Budapest, September 19, 2016 12:00
Education is a key issue as shown in a recent research 1 performed by BellResearch based on the assignment of Telekom in order to survey the infocommunications situation of Hungarian SMBs. As the representative research conducted in the first half of 2016 has revealed, the SMB sector uses a broad range of basic level digital solutions, however they seldom or never benefit from the opportunities offered by the professional infocommunications services. Although every other SMB knows that information technology could be able to support them in their businesses, they still try to resolve IT issues using homemade solutions involving their acquaintances versed in the topic to a certain extent.
- The Hungarian SMB market needs significant further education to recognize the opportunities in infocommunications and to see that modern infocommunications opportunities are in fact help and opportunity to them. From time to time we conduct research on the SMB sector to familiarize with their needs, challenges and situation. We believe that they have a strong growth potential, and via our services we can also contribute to this growth. Most of Hungarian SMBs still spend less than 1% of their sales revenues on infocommunications, despite the fact that these digital services are indispensable to ensure successful and perspective operation of their businesses. - says P ter Lakatos, Chief Officer SMB of Magyar Telekom.
The data have revealed that it is the lack of knowledge that prevents growth: keeping up with digitalization is seldom identified as an important challenge. - It is a fact that the digitalization of businesses increases efficiency and might remedy labor shortage to a certain extent; however managements of many companies do not consider modern solutions, as they do not possess the related information. - adds P ter Lakatos in connection with the results of the survey. An important finding of the survey is that the role of personal customer support is of key importance, as businesses do not have the affinity or the time to learn the use of the new IT applications alone, so education and professional assistance is very important to them.
Approximately half of the businesses think that IT might help them respond to the perceived business challenges. According to the results of the survey, the majority of the Hungarian enterprises use tinkered IT solutions. Dominant majority of enterprises use in-house solutions for IT operations: in case of smaller companies it is done by the manager, whereas in case of larger SMBs there is a dedicated IT manager or colleague. They do not reject cloud-based digital services, but only a few of them are willing to pay for them, although this type of spending is dynamically increasing.
Two-thirds of the managers consider themselves to be more or less prepared in telecommunications-information technology topics, but only one fifth of them say they are truly versed in what online solutions can offer to their companies. On the other hand, half of the respondents are willing to buy all IT and telecommunications services they need from the same provider.
40% of smaller SMB companies with computer operate a website; in case of larger SMBs, this rate is 68%. At the same time, many of these websites are created by a colleague of family member. For those not having a website it is not important to acquire new clients this way, i.e. they think that in the industry they work in, personal recommendation is very important. One third of companies with computer consider important to be present in the social media with a Facebook profile of their own; the same share of them have their own social media profiles.
1) The research covers the business associations actually operating in the SMB sector of Hungary, the population of the research was formed by 255 thousand Hungarian businesses. (This approach is not fully identical with the SMB definition used by the Central Statistical Office). The quantitative research was conducted using the multi-grade non-proportionally stratified sampling, representative on the basis of employee headcount, business management form and geographical location of the population. In the course of the survey personal interviews were made with the decision-makers of the organizations, who had insight to the management, administration, future strategic vision and IT support of the processes [usually CEO, TDM, CFO]. Methodology: personal inquiry. 928 successful interviews were conducted during the survey .
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
Hungarian small and medium sized businesses should turn to professional infocommunications solutions 
