Japanese fashion commercial shot with Blackmagic Design URSA Mini 4K
31/01/2017
Blackmagic Design today announced that URSA Mini 4K was used to shoot popular Japanese fashion company and retailer nano universe's Anti Soaked TV commercial. Color correction for the commercial was also done with Blackmagic's DaVinci Resolve.
nano universe is a Japanese clothing shop who sell their original brand clothing as well as selected other items that match their style, and have a number of shops all over Japan and an online shop. nano universe is also one of the rare apparel companies who owns their own video team for movie and web productions in house. Their online site contains not only their fashion items for sale, but also original Lifestyle content for their customers.
The new commercials shot on the URSA Mini 4K are for the company's new Anti Soaked original sweat stain proof T-shirts. Shuichiro Makino, a director/editor at the company's Web/visual group directed, edited and color corrected the commercial. He picked freelancer Shohei Namitani as DP for this project, and Keigo Nakamura, a cameraman from the nano universe production team.
In the past, we had been mainly shot with DSLR, but after a couple of tests of Blackmagic cameras from a rental house, we were convinced that its cost effectiveness was way better than other cameras. From there we decided to purchase URSA Mini 4K as our main camera and most of the movies we produce now are shot with this camera, said Makino.
For the Anti Soaked production, the URSA Mini 4K was used with a 30mm 105mm Canon lens, as well as with other prime lenses. Namitani said: 30mm-105mm is quite large lens, but the URSA Mini is so well built that it gives steadiness even holding such large lens. Also, it is so easy to use that it can be customized based on the shooting circumstance. For this project, I mounted the camera on a RONIN on location, and mounted on a DC slider to use like a crane shot in the studio. In such situations, I removed most of the accessories, such as a top handle, to make it as light as possible and used just the camera itself.
Namitani continued: There are scenes shot in a studio and on a beach in the commercial. Most of scenes were shot in high speed. I also used a Black Promist filter, which is often used for film shooting to make the light source look softer, which gave more cinematic effect.
The footage was sent to nano universe for post production, where they used DaVinci Resolve Studio for color correction. I did not want it to look too advertising like, so I decided to keep the tone down for this commercial to make it less splashy. More like a European film. So, I did not do too much heavy grading. Rather, I took advantage of the camera's original tone and did simple color corrections, said Makino.
We also shot in log, which gave us more freedom for color correction, however we could still pursue the color we aimed at with minimum color correction. Not only for this commercial, in general we, nano universe, tend to prefer less a saturated look. So I like the look of original footage from the camera, added Nakamura.
Nakamura also said: Blackmagic Cameras are easier to use as they have simple setting menus. After the new camera OS update, Blackmagic's camera are now even better. Other cameras have too many settings, which is troublesome for us to deal with on set.
Namitani added: We don't want to waste a second when shooting. Especially for this project, the weather condition was really unstable. So we had a lot of pressure to finish up the shooting as quickly as possible. In that kind of circumstance, the menu setting's user friendliness and fast start up of the camera saved us.
I've used many Blackmagic cameras and I feel the URSA Mini's monitor is very good and easy to see. I usually shot with an external monitor attached on the URSA Mini 4K, but when I had to set it in tiny space, I took all the accessories and just used the monitor for both focus and color check. The URSA Mini is very useful for a small production shoot like this project, Namitani concluded.
# # #
About Blackmagic Design
Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com.
###
Most recent headlines
04/08/2024
Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
28/04/2024
Mediahaus delivers the first SRT live-streaming sports production over 5G with URSA Broadcast G2
Mediahaus delivers the first SRT live-streaming sports production over 5G with U...
17/04/2024
Sundance Institute Launches RFI and RFP Process to Explore Host Locations for the Sundance Film Festival in 2027 and Beyond
Opening today, the exploration is aimed at selecting a location that will preser...
17/04/2024
Spotify's Michael Krause Talks Industry Trends Ahead of Our Music and Podcasting Summits in Germany
On April 18 and 19, experts from across the audio industry-including artists, pu...
17/04/2024
Spotify Brings Entrepreneurs and Trailblazers Together to Talk the Future of Tech in the UK
With its particular combination of talent, ambition, culture, and, of course, wo...
17/04/2024
NextGen Partners With Howard University Professor Nikole Hannah-Jones on Student Podcasting Course
At Spotify, we want to equip student creators with the tools and resources neede...
17/04/2024
Strengthening Australian Industry Capability Through Sovereign Sustainment Support
L3Harris Communications Australia Field Service support continues to grow with a...
17/04/2024
L3Harris Team Aligns 10 Mirrors for NASA's Roman Telescope
An optical technician lays on a diving board suspended between NASAs Nancy Grace Roman Space Telescopes primary and secondary mirrors. The photo is a projected ...
17/04/2024
Graham Media Selects Bitmovin Playback
DENVER Video streaming infrastructure providers Bitmovin has announced that the Graham Media Group has selected Bitmovin Playback to enhance its viewer experien...
17/04/2024
Survey: LGBTQIA+ TV Visibility Drives Viewership Among Young Americans
LGBTQIA+ representation in TV content boosts viewership among young (18-34) Americans, according to a new report from Horowitz Research....
17/04/2024
New NVIDIA RTX A400 and A1000 GPUs Enhance AI-Powered Design and Productivity Workflows
New NVIDIA RTX A400 and A1000 GPUs Enhance AI-Powered Design and Productivity Wo...
17/04/2024
Frezzi Unveils SunLight 2: The Ultimate High-Output Lighting Companion for ENG and Broadcast Production
Frezzi Unveils SunLight 2: The Ultimate High-Output Lighting Companion for ENG a...
17/04/2024
Peakto Search for Lightroom - Find at a glance among thousands of photos AND videos
Peakto Search for Lightroom - Find at a glance among thousands of photos AND vid...
17/04/2024
Simone Pilon Appointed Executive Director at Berklee Valencia
Simone Pilon Appointed Executive Director at Berklee Valencia Pilon, who has served as Berklee Valencia's interim executive director since March 2023, has a...
17/04/2024
CBS Cuts Off Billy Joel Concert Telecast (Updated)
CBS will re-air Sundays Billy Joel concert telecast this Friday (April 19) after several CBS-affiliated stations abruptly cut part of Sundays telecast of the si...
17/04/2024
Jacqueline Matter Named Co-Host on WTTG's Good Day DC'
Jacqueline Matter has been named co-host of Good Day DC at WTTG Washington. Effective immediately, she co-anchors the 4 a.m. newscast with Stephen Graddick, rep...
17/04/2024
TV Usage Takes March Dip While College Hoops Help Cable
Television usage took its usual March dip, dropping 3% from February, according to Nielsen,...
17/04/2024
BET, Tyler Perry Extend Content Agreement Through 2028
BET Media Group, part of Paramount Global, said it and Tyler Perry had reached an agreement extending their content production deal through 2028....
17/04/2024
Warner Bros. Discovery Names David Porter Head of Ad Research
Warner Bros. Discovery said it named David Porter head of ad sales research, data and insights....
17/04/2024
Lionsgate Signs Exec VP Lee Hollin To Long-Term Deal
Lionsgate said it signed a new multi-year employment deal with Lee Hollin, its executive VP, television and head of current programming for Lionsgate Television...
17/04/2024
Jessica Rosenworcel Speaks at the Paley Museum April 16
Federal Communications Commission chair Jessica Rosenworcel sits for an interview at the Paley Museum in New York April 16 at 12:30 p.m. ET. Moderated by Nick T...
17/04/2024
Travis Kelce To Host Are You Smarter Than a Celebrity?' on Prime Video
Travis Kelce will host Are You Smarter Than a Celebrity?, a spinoff of Are You Smarter Than a 5th Grader?, that will stream on Prime Video....
17/04/2024
Amy Alvarez Named News Director at Telemundo's KULX Salt Lake City
Amy Alvarez has been named news director at KULX Salt Lake City, the Telemundo station in the market. She comes from KVDA San Antonio, another Telemundo outlet,...
17/04/2024
Frndly Launches Channel Store, Adding 4 Subscription Services to Lineup
Frndly TV, the low-priced, family-friendly streaming service, said it launched a channel store where users can sign up for subscription streaming services....
17/04/2024
TV Tech Announces Winners of Best of Show Awards at 2024 NAB Show
TV Tech has announced its Best of Show Awards for the 2024 NAB Show, April 14-17 in Las Vegas. The awards are judged by a panel of industry experts on the crite...
17/04/2024
Colorfront showcases upgrades across product range
Colorfront has introduced AI vision-analysis tools to assist master QC operations with detecting framing anomalies, dead pixels, bright titles and sparkles By ...
17/04/2024
Meet the Founder and director
By Matthew Corrigan Published: April 17, 2024 Rory Springthorpe, founder and director at outside broadcasting company Vivid Broadcast, talks to TVBEurope a...
17/04/2024
Riedel Enhances Interstellar Technologies Space Launch Wi...
Riedel Communications today announced its collaboration with Interstellar Technologies, a pioneering space transportation company based in Hokkaido, Japan, to o...
17/04/2024
Riedels Simplylive Production Suite Empowers Lafayette Co...
Riedel Communications announced that Lafayette College, a liberal arts college in eastern Pennsylvania and one of 10 core members in the Patriot League, is usin...
17/04/2024
Slovak Telekom and T-Mobile Czech Republic Upgrade Video...
24i, the video streaming platform expert, today announced that Slovak Telekom and T-Mobile Czech Republic, part of the Deutsche Telekom (DT) Group, have extende...
17/04/2024
OpenDrives Recognized on the 2024 CRN Storage 100 List
OpenDrives, Inc., the global provider of software-defined media workflow solutions and data management capabilities, is honored to announce its inclusion in the...
17/04/2024
Goldbach to Leverage Operatives new converged advertising...
Operative is pleased to announce a new and expanded partnership with Goldbach Media, one of the leading media sales organizations in Switzerland. This partnersh...
17/04/2024
Roberts Communications Network Selects Appear X Platform...
Appear, the global leader in live production technology, and Roberts Communications Network (Roberts), the leading worldwide video distribution and wagering dat...
17/04/2024
Mobilelinks Chooses Appear for UHD Upgrade of DSNG Trucks
Appear enables Mobilelinks to meet updated technical requirements. Appear, the global leader in live production technology, has been selected by Mobilelinks to...
17/04/2024
Appear and Skyline Communications Strengthen Partnership...
The expanded solution offers enhanced visibility and automation of production and distribution workflows for live event contribution applications Appear, the g...
17/04/2024
In a major step in its growth strategy Econocom launches...
Econocom, a sustainable digital enterprise and pioneer of the circular economy in Europe, today announced the launch of an ambitious campaign as part of the rol...
17/04/2024
Newsmax Extends Relationship with 24i to Rapidly Launch P...
24i, the video streaming platform expert, today announced that its 24i Video Cloud for OTT service providers is powering the new Newsmax+ subscription service, ...
17/04/2024
AIMS Welcomes Kakadu Software and 7thSense as New Members
The Alliance for IP Media Solutions (AIMS) today announced its newest members: Kakadu Software provider of the world's leading JPEG 2000 development toolk...
17/04/2024
Amagi Integrates Intertrust ExpressPlay DRM for Deliverin...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, and Intertrust, the leading digital rights management (DRM) provider, to...
17/04/2024
Amagi Announces Collaboration with Argoid AI to Drive AI-...
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV, today announced a collaboration with Argoid AI, a specialist in AI-power...
17/04/2024
Triveni Digital Awarded Patent for Secure Television Dist...
Triveni Digital today announced that the company has been awarded Patent Number US 11,924,260 by the U.S. Patent and Trademark Office for pioneering Secure Tel...
17/04/2024
Chyron Partners With GALSNGEAR to Host Student Production...
Chyron today announced that it will partner with #GALSNGEAR , a movement to bring parity to women in media and entertainment, at the 2024 NAB Show to host the o...
17/04/2024
Biggest Events Deserve the Biggest Screens, IMAX Says
The Olympics is the world's biggest sporting event, so doesn't it deserve to be shown on the world's biggest screens? That was the subject of Going...
17/04/2024
Broadcasters Tout Milestones for NextGen TV
NAB Show provides an annual opportunity for broadcasters to gather in person and assess the progress the industry has made in its transition to ATSC 3.0. At thi...
17/04/2024
U.S. Digital Advertising Revenues Hits High of $225B
$225 billion: That's how high U.S. digital advertising revenues were in 2023, according to the newly released IAB Internet Advertising Revenue Report: Full...
17/04/2024
Blackmagic Design Announces New Blackmagic URSA Cine 12K
Blackmagic Design Announces New Blackmagic URSA Cine 12K Brie Clayton April 16, 2024 0 Comments Revolutionary large format digital film camera with RG...
17/04/2024
Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens
Sony Electronics Announces a Compact Wide-Angle FE 16-25mm F2.8 G Zoom Lens Brie Clayton April 16, 2024 0 Comments A constant F2.8 full-frame E-mount ...
17/04/2024
Ikegami Announces New HDK-X500 3-CMOS HD Camera, OCP-500 Operation Control Panel and Video Monitors
Ikegami Announces New HDK-X500 3-CMOS HD Camera, OCP-500 Operation Control Panel...