IBC 04 Arkena, your partner in the content lifecycle

Developing successful OTT with high quality of service requires technical expertise, know-how and excellence, says Ivan Dulguerian, chief marketing officer, Arkena.

This year marks Akena's first IBC exhibition as a new entity. The TDF Group created Arkena as a result of the merger of the activities from Cognacq-Jay Image, PSN, Qbrick and SmartJog. With the aggregation of all the expertise from these former entities, Arkena is able to offer global end-to-end solutions to address the new challenges of the media industry.

A digital revolution is taking place within the entertainment industry. Workflows, in both production and distribution, have changed in order to meet the demand of a globalised market. The video content lifecycle has changed dramatically and is reaching very high levels of complexity.

For more than 10 years, the Arkena companies have been assisting production and distribution companies with different aspects of their workflow. Through the Cloud4Media solution, Arkena proposes a fully managed service that provides secure, fast and reliable file transfer delivery, asset storage capability and cloud-based transcoding services to adapt content for multiscreen delivery. Cloud4Media is at the centre of the workflows of leading content producers and broadcasters achieving significant efficiency improvements for these businesses.

Through the emergence of OTT, the B2C distribution of content has also significantly changed over the last few years. The increase of bandwidth availability to end consumers and multiplication of connected devices has led to new ways of distributing content across many new devices. OTT is changing traditional viewing habits by giving the audience greater control over the way they consume video content. All major broadcasters are developing on-demand services as a way to increase interaction and stickiness with their audience. OTT has created opportunity for niche thematic channels and large content distributors alike to offer easy-to-deploy services directly to their audience.

Developing a successful OTT service with high quality of service requires technical expertise, know-how and excellence. Arkena has proven to be a trusted and reliable partner with strong skills to offer turnkey OTT solutions. Arkena has a comprehensive knowledge of all the required components: from the back-office system to the transcoding features, from head-end to CDN. We have assisted many leading companies transforming their offering to include OTT: content providers, such as HBO Nordics, broadcasters like beIN SPORTS and Canal+, new pure-players such as Tevolution, and many more.

OTT broadcast-like services require the highest levels of quality, availability and reliability. To ensure this, Arkena has developed its own pan-European Content Delivery Network, including agreements with the main ISPs and regional PoPs. Thanks to this infrastructure, Arkena is uniquely able to provide and guarantee a complete end-to-end OTT solution.

Read the article in the Sunday 14th's IBC Daily News.

LINK:	http://www.arkena.com/news/ibc-2014-arkena-partner-content-lifecycle/...
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