
NEW YORK Sony's Networked Media Interface, a new AV over IP interface initially announced last fall is an industry initiative that will address the greater need for bandwidth from studio camera to the studio. One of Sony's partners in this project is Imagine Communications which together with other partners including Evertz, Vizrt, Rohde & Schwarz, Matrox, Cisco, Juniper, Altera, Xilinx and Macnica aim to transition Ultra High Definition/4K from legacy SDI to an IP-based network infrastructure.
Today's cameras rely on one HD-SDI cable to carry a single uncompressed baseband signal at up to 3 Gbps, but the increased bandwidth of UHD/4K will require four HD-SDI cables to handle the increased signal, requiring a massive cabling increase through a network infrastructure.
Out of a Sony camera with our current HD you can get by with a single cable, but as you move to UHD you'll need to have four cables coming out of it, said Glenn LeBrun, senior director of marketing at Imagine Communications in Dallas. The total bandwidth for 1080p is somewhere in the 3 Gbps range, but as you move to 4K you have 12 Gbps, so you are using four ports on a router.
NETWORKED MEDIA INTERFACE
Imagine will support Sony's Networked Media Interface, which can provide a virtually lossless UHD/4K compressed stream over an IP signal. Such a signal in some cases may require up to 12 Gbps, but Sony's platform provides minimal compression of the signal to enable it to be carried in packet form over common 10 GBEs fiber or twisted pair cabling. This new AV Over IP interface for IP-based networking provides low latency transport of UHD/4K video, audio, reference, metadata and control data.
Once you come out of the Sony camera you're not in baseband anymore, the signal is handled over IP, added LeBrun. The digital signal the ones and zeroes are sent over as packets, and run off to the IP infrastructure. Suddenly we will see how the production world has to shift to IP to handle 4K.
Sony's Networked Media Interface is designed to further enhance Sony's IP Live Production system by increasing efficiency and reducing cost for the broadcasting of live studio and sports production. The technology, still in development, will roll out throughout 2015, including the system controller software and IP Live System Manager, which can be used to monitor and manage the network utilization to ensure that live production can co-exist with the file-based production on the same network.
The first product to enter the market will be an SDI-IP converter in the fall, according to Haji Kamata, senior manager, strategic alliance, professional solution business at Sony. Other end-device products such as camera, switcher and server that have this interface will follow [and] fulfill the market requirement for an IP solution, he said. Sony is working with multiple partner companies so that such an IP solution can be provided for common customers in mutual cooperation.
FLEXIBILITY TO EXPAND
This new Network Media Interface is proprietary to Sony's cameras, but given that its cameras are in such widespread use today and that the industry is in the beginning phases of the UHD content creation process, this could result in Sony's technology becoming the de facto standard for 4K production.
You don't try to create a proprietary system when there are already vendors in this space, noted LeBrun, who added that it could still be very much the beginning of a new transition as baseband routing has limited shelf life.
Our technologies are unique in that they are designed to get the most out of IT while retaining the essential functionalities of content creation infrastructure such as Low Latency Video Codec,' GenLock over IP' and Clean Video Switching,' Kamata said. Moreover, multiple video formats are supported and can be used at the same time on the same network and it is flexible to expand and shrink the capacity of the network when necessary.
The potential expanded infrastructure for IP could see robust growth as it provides so much more capacity over a greater distance than todays SDI cables.
Who wants four cables coming out of the camera? LeBrun pondered. The camera is already bulky enough.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
04/12/2025
ToolsOnAir Blackmagic Design HyperDeck Event Presets for just:in mac pro 2025 & ...
04/12/2025
ToolsOnAir AJA Ki Pro Event Presets for just:in mac pro 2025 & just:in linux
More Details:Starting with version 5.5, both just:in mac pro and just:in linux sol...
04/12/2025
Wangu Kanuri from Kenya and Godwin Asediba from Ghana are two of this years finalists for Thomsons Young Journalist of the Year Award. The pair are runners-up i...
04/12/2025
SVG Sit-Down: ProximaVision's Claudio Lisman on Why Tethered Drones Could Be...
04/12/2025
SVG Campus Shot Callers: Imry Halevi, Senior Associate Director of Athletics, Co...
04/12/2025
Platinum White Paper: LiveU Lightweight Sports Production: A Step Change in Spor...
04/12/2025
London to Riyadh: DAZN brings the boxing glamour to new production levels for Be...
04/12/2025
Analysis: Paramount bets on the battering ram' with Champions League play By Callum McCarthy, Editor-at-Large
Tuesday, December 2, 2025 - 10:12
Print ...
04/12/2025
Space City Home Network Launches SCHN DTC App for Astros and RocketsThe Rockets and Astros were previously the lone NBA and MLB teams without a DTC appBy Jason...
04/12/2025
SVG Summit 2025 Preview: Content Workflows Workshop Spotlights Evolution of Spor...
04/12/2025
New Sponsor Spotlight: Geotech's Patrick Wambold On the Unreal Engine Revolu...
04/12/2025
Curt Gowdy Jr. - Master Storyteller, Nationally and RegionallyBy Jason Dachman, Editorial Director, U.S.
Thursday, December 4, 2025 - 1:52 pm
Print This Sto...
04/12/2025
(L-R) Rebecca Lichtenfeld, Mohammadreza Eyni, Sara Khaki, and Judith Helfand att...
04/12/2025
SBS launches Future Frames initiative to support emerging First Nations video ed...
04/12/2025
Coronal mass ejections caused by eruptions on the surface of the sun can have fa...
04/12/2025
Gracenote Content Connect enables media ecosystem to precisely align ad campaigns and programming based on rich content signals
NEW YORK - December 4, 2025 - N...
04/12/2025
Lightware, a global specialist in AV connectivity, is looking back on a year defined by new advancements, strong collaboration and continued growth. Across the ...
04/12/2025
Riedel Communications today announced a new partnership with Haivision, a leading global provider of mission-critical, real-time video networking and visual col...
04/12/2025
Harmonic (NASDAQ: HLIT) and Normann Engineering today announced a major milestone in their strategic collaboration, celebrating 20 successful broadband deployme...
04/12/2025
Creative software developer Foundry today announced Mari 7.5, the latest iteration of its artist-friendly paint toolset that can handle large, detailed assets w...
04/12/2025
Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at Dreamforce 2025 in San Francisco providing...
04/12/2025
LTN's purpose-built IP video network brings all-movie diginet to over 100 stations and streaming platforms in just three months while eliminating satellite ...
04/12/2025
Bitmovin, the leading provider of video streaming solutions, today announced a strategic partnership with ThinkAnalytics, the global leader in AI-powered data a...
04/12/2025
The HELM, a global expert in cinematic live broadcast and high-end production workflows, has signed a partnership agreement with Keslow Camera, one of North Ame...
04/12/2025
At ISE 2026, LiveU will showcase its expanded IP-video EcoSystem, enabling broadcasters, sports, production companies and pro-AV professionals to share their st...
04/12/2025
Since the beginning of commercial television, advertising has been a key part of broadcasting. Over the years, the technology for inserting ads into programs ha...
04/12/2025
MUNICH and MILAN Warner Bros. Discovery said HBO Max is expanding into Germany, Italy, Austria, Switzerland, Luxembourg and Liechtenstein on Jan. 13, 2026, and ...
04/12/2025
SAN FRANCISCO AudioShake has launched its first streaming-capable software development kits (SDKs) designed specifically for real-time music detection and copyr...
04/12/2025
NASHVILLE The mobile and REMI production company TNDV has announced that it headed south into Mexico to live-produce the three-day 2025 Zane Grey Championship P...
04/12/2025
BURBANK, Calif. Hollywood Professionals Association Executive Director Phil Kubel has stepped down from the organization to pursue new opportunities, the group ...
04/12/2025
WASHINGTON The Federal Communications Commission said it has closed 2,048 inactive proceedings, the largest number of dormant dockets ever terminated in a singl...
04/12/2025
A new tech blog from Netflix highlights the importance of the AV1 open video codec, which now powers about 30% of the platform's streaming and discusses a v...
04/12/2025
Thursday 4 December 2025
Sky set to co-produce the story behind the world's most famous whale
Image Credit - Free Willy Keiko Foundation
Sky will co-pro...
04/12/2025
Thursday 4 December 2025
Sky Original documentary Murder at the Post Office to ...
04/12/2025
Back to All News
Hugo Silva, Leonor Watling, Esther Acebo and Gorka Otxoa Star ...
04/12/2025
Back to All News
Step Inside the World of Troll 2: VFX Breakdown Featuring Dire...
04/12/2025
OBJECT MATRIX
OverviewObject Matrix
OM Cloud
Quattro
SWARMOverviewSwarmSingle Node Swarm
Ngenea
Pixstor
Swarm Support
Object Matrix Support
Pixstor & N...
04/12/2025
FOX Advertising Announces Plans for 2026 Upfront Presentation Annual Presentation for Advertisers to Take Place Monday, May 11 at New Location, the Historic N...
04/12/2025
Developers, researchers, hobbyists and students can take a byte out of holiday s...
04/12/2025
The ninth series of Dancing with the Stars returns to screens in early
2026 and will be proudly sponsored by Hyundai
Filling our Sunday evenings with glitz an...
04/12/2025
GeForce NOW is decking the digital halls with 30 new games to keep spirits high all month long.
Join the fun with Hogwarts Legacy, the LEGO Harry Potter Collec...
04/12/2025
Scientists find cancer weak spot in backup DNA repair system New findings from Scripps Research reveal how certain tumors survive DNA damage and point to a stra...
03/12/2025
ToolsOnAir Composition Builder 2025 Boilerplate
More Details: The Composition Builder 2025 application for macOS enables TV stations and Live Event broadcast...
03/12/2025
ToolsOnAr just:live pro 2025 Boilerplate
More Details: just:live pro 2025 is a Single Channel Live Production Playout solution for video and static or real-t...
03/12/2025
ToolsOnAr just:play pro 2025 Boilerplate
More Details: just:play pro 2025 is a Single Channel automated 24/7 Master Control playout solution with SD, HD and ...
03/12/2025
ToolsOnAr live:cut 2025 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
03/12/2025
ToolsOnAir Just In Mac Lite NDI 2025 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
03/12/2025
ToolsOnAir Just In Mac Lite 2025 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
03/12/2025
ToolsOnAir just:in mac pro 2025 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...