The Evolution Of Video Marketing

alt= class=wp-image-10865 data-lazy-srcset=https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-1.jpg 960w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-1-300x169.jpg 300w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-1-768x432.jpg 768w data-lazy-sizes=(max-width: 960px) 100vw, 960px data-lazy-src=/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-1.jpg /> Have you ever wondered how we got here? To a world of video advertisements almost everywhere we turn? Today, we're exposed to video marketing by the simple swipe of a finger on a phone screen, or while standing at the gas pump for (majorly overpriced) fuel.

As the world has evolved, video marketing has been the grand slam of virtual advertising. And, ironically, it all started with a baseball game.

alt= class=wp-image-11820 data-lazy-src=/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-2.jpg/> Where It All Began On July 1, 1941, Bulova debuted the first ever paid television advertisement before the Brooklyn Dodgers vs. Philadelphia Phillies game on WNBT (today known as WNBC).

And the rest is history.

The minute-long video advertisement cost Bulova a whopping $9, which translates to around $150 today. The commercial itself was a WNBT test pattern modified to look like a clock with the words Bulova Watch Time in the lower right hand portion. There is even an attempted recreation of the Bulova Watch advertisement, if you're interested.

alt= class=wp-image-10867 data-lazy-srcset=https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-3.jpg 960w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-3-300x169.jpg 300w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-3-768x432.jpg 768w data-lazy-sizes=(max-width: 960px) 100vw, 960px data-lazy-src=/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-3.jpg /> After WWII, TV commercials were on the rise with video ad spend jumping from $12.3 million to $128 million in the 1950s (no, that's not a typo). This is known as The Golden Age of television advertising.

In this Golden Age of video advertising, brands made it a mission to get psychologically in tune with their audience. Video marketing campaigns were often centered around family values, traditions, and the American Dream, with a memorable mascot and jingle to accompany.

alt= class=wp-image-10868 width=800 height=450 data-lazy-srcset=https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-4.jpg 960w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-4-300x169.jpg 300w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-4-768x432.jpg 768w data-lazy-sizes=(max-width: 800px) 100vw, 800px data-lazy-src=/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-4.jpg />This Kool Aid ad from the late 1950s is a great example of the commercials of the time-a far cry from the wall-busting Kool Aid man they're known for nowadays. The Sport of Video Advertising TV commercials may have started at a baseball game, but when Americans think of video advertising today, it's all about the Big Game.

Super Bowl commercials are ultra-creative, humorous, and unlike your average TV commercials. For non-football fans, they are often the sole reason for tuning in to the game, depending on who is performing at half-time.

And, let's be honest, the money invested in these video ad spots is fascinating. The most expensive to date is a tie from 2020 between Google and Amazon. Each commercial was 90 seconds in length and cost about $15 million.

alt= class=wp-image-10869 data-lazy-srcset=https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-5.jpg 960w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-5-300x169.jpg 300w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-5-768x432.jpg 768w data-lazy-sizes=(max-width: 960px) 100vw, 960px data-lazy-src=/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-5.jpg /> Google's commercial was a nationwide tear jerker. It featured an older man using Google Assistant to reflect on heartfelt memories of his late wife. There wasn't a dry eye in the room.

On the other hand, Amazon's commercial struck a more comedic chord. Celebrities Ellen DeGeneres and Portia de Rossi wondered what life was like before Amazon's Alexa came on the scene. And hilarious Renaissance-era skits ensued.

But video campaigns don't need to break the bank. Many brands have found video advertising online to be a much more cost-effective way to reach their audiences. And with screens in everyone's pockets, your content is just a swipe away.

alt= class=wp-image-10870 data-lazy-srcset=https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-6.jpg 960w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-6-300x169.jpg 300w, https://www.studionetworksolutions.com/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-6-768x432.jpg 768w data-lazy-sizes=(max-width: 960px) 100vw, 960px data-lazy-src=/wp-content/uploads/2023/01/The-Evolution-of-Video-Marketing-6.jpg /> The Dawn of Social Media Influencers Video marketing soared from the Golden Age of television to the Dot Com Boom, making its way closer and closer to its tipping point: the advent of social media.

Social media took video marketin

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