One of every two tweets related to television correspond to programmes of Telecinco La cadena de Mediaset Espa a es la de mayor audiencia social con 27.856.793 tuits. El programa de mayor conversaci n social es Gran Hermano' con 13.378.108 tuits.
La conversaci n social en Twitter sobre la televisi n ha aumentado exponencialmente en los ltimos a os. El espectador de televisi n practica el multitasking y no solo consume contenido, sino que adem s participa en el debate social de la red. Tanto es as que las cadenas de televisi n valoran esta conversaci n e invitan a la audiencia a participar en ella a trav s de #hashtags.
According to the report of Barlovento Comunicaci n sobre el periodo septiembre 2016 mayo 2017 (excluyendo las retransmisiones deportivas), el n mero total de comentarios relativos a contenidos de televisi n alcanz la cifra de 61.304.904 tuits. Esto supone una media de 224.560 tuits diarios. El mes de noviembre alcanz el m ximo de autores nicos con 2.853.393 usuarios. El total de tuits publicados gener m s de 12 billones de impresiones.
Cada tuit registr una media de 198 impresiones, sin embargo, debemos tener en cuenta que este dato var a mucho de una cadena a otra, as como de un programa a otro.
El mes en el que se publicaron mayor n mero de tuits fue octubre, con un total de 9.195.648 publicaciones. En segunda posici n se encuentra noviembre con 8.953.522 tuits y mayo con 7.355.484 tuits.
Ranking por cadenas
El reparto de la tarta de la audiencia social est liderado por Telecinco, con una amplia diferencia sobre el resto de su competencia. Este liderato en solitario se traduce en que un 45.7% de los tuits publicados (uno de cada dos) durante el periodo analizado corresponde a programas de la principal cadena del grupo Mediaset.
En segunda posici n LaSexta agrupa el 13.3% de los tuits. El tercer puesto del ranking lo ocupa La1 con el 11.6%, seguida por Antena 3 (10.9%), Cuatro (5.3%), Mega (3%), TV3 (2.4%) y Fox (1.1%).
En el an lisis por programas con m s audiencia social de Telecinco destacan por encima del resto sus dos reality-show estrella: Gran Hermano and GH Vip. Gran Hermano, registra un total de 13.378.108 tuits. Por su parte, la edici n de GH Vip, logr 7.701.328 tuits. Ambos agrupan el 75.7% del total. A mucha distancia, en la tercera posici n se sit a S lvame' con 1.572.639 tuits.
En el caso de LaSexta son tres los programas que sobresalen sobre el resto de su audiencia social. Hablamos de La Sexta Noche con un 19.4% sobre el total de los tuits generados por los contenidos de la cadena, Al rojo vivo (19%) y Salvados 2016 (10.4%).
En cuanto a La1 sus programas m s comentados corresponden a eventos especiales. En primer lugar, destaca con una gran ventaja Eurovisi n 2017, que genera 2.969.824 tuits. Esto se traduce en un 42% de los comentarios sobre los programas de la cadena (en la pr ctica 1 de cada 2 tuits). Muy por detr s de Eurovisi n en segunda y tercera posici n se sit an OT: El reencuentro (13.9%) y Premios Goya 2017 (5.7%), respectivamente.
Cadenas de pago
En cuanto a las cadenas de Pago, Fox ocupa la primera posici n con un total de 701.251 tuits publicados por 441.252 autores nicos. A continuaci n se encuentran MTV con 305.063 tuits y 102.836 autores nicos y #0 con 174.564 tuits y 114.867 autores nicos.
Dentro de la parrilla de Fox el programa m s comentado por los usuarios de Twitter fue The walking dead con 649.498 tuits. Es decir, el 92.6% de la conversaci n social relacionada con Fox corresponden a dicha serie. Los programas de MTV que m s repercusi n tuvieron entre los usuarios de Twitter fueron Video Love con 118.407 tuits y MTV EMA 2016 con 98.490 tuits. Entre los dos copan el 71.1% de los comentarios sociales relativos a la cadena.
En el caso de #0, el reparto es m s equilibrado y destacan tres programas: El Instituto (49.687 tuits), El d a despu s (43.166 tuits) y Late Motiv (34.632 tuits). Estos tres formatos acumulan el 73% de la conversaci n social de #0.
An lisis por programas
El an lisis de programas con mayor audiencia social cuenta tambi n con dos claros l deres. De nuevo, Gran Hermano and GH Vip (T5) ocupan la primera y segunda posici n del ranking, respectivamente. Ambos programas establecen una amplia diferencia respecto del tercer puesto, ocupado por Eurovisi n 2017.
Seguidamente, Antena 3 Noticias (A3) se hace con el cuarto puesto con un total de 1.779.895 tuits. El chiringuito de Jugones (Mega) asciende a la quinta posici n pese a que su cadena no est entre las cinco primeras con mayor audiencia social. Por tanto, los usuarios de El chiringuito de Jugones son m s activos que los consumidores de programas de cadenas con mayor fidelidad e implantaci n en el ranking.
Dentro del Top 20 con mayor audiencia en Twitter, tan solo encontramos un programa perteneciente a las Cadenas de Pago. Se trata de la serie The walking dead que, con 649.498 tuits, ocupa el puesto n mero 18 del ranking.
G neros
En el desglose por g neros destaca el entretenimiento como el m s comentado por los usuarios de Twitter. Gran Hermano, GH Vip, S lvame, First Dates and Las ma anas de Cuatro son los que m s ruido social generan en el g nero entretenimiento.
La informaci n tambi n ocupa un porcentaje bastante elevado de las conversaciones en Twitter sobre la Televisi n. En este g nero destacan Antena 3 Noticias, LaSexta noche, Al rojo vivo, Salvados 2016 and El objetivo de Ana Pastor.
Los concursos son la tercera categor a de programas m s influyentes sobresaliendo Eurovisi n 2017, Tu cara me suena, La Voz, Tu cara no me suena todav a and Got Talent.
Dentro del g nero de ficci n, series con tanta notoriedad internacional como Los Simpsons, The walking dead and La que se avecina son las m s comentadas por la audiencia.
En cuanto a los deportes, El Chiringuito de jugones es el l der indiscutible del g nero.
Respect
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One of every two tweets related to television correspond to programmes of Telecinco La cadena de Mediaset Espa a es la de mayor audiencia social con 27.856.793 tuits. El programa de mayor conversaci n social es Gran Hermano' con 13.378.108 tuits. 
