One of every two tweets related to television correspond to programmes of Telecinco La cadena de Mediaset Espa a es la de mayor audiencia social con 27.856.793 tuits. El programa de mayor conversaci n social es Gran Hermano' con 13.378.108 tuits.
La conversaci n social en Twitter sobre la televisi n ha aumentado exponencialmente en los ltimos a os. El espectador de televisi n practica el multitasking y no solo consume contenido, sino que adem s participa en el debate social de la red. Tanto es as que las cadenas de televisi n valoran esta conversaci n e invitan a la audiencia a participar en ella a trav s de #hashtags.
According to the report of Barlovento Comunicaci n sobre el periodo septiembre 2016 mayo 2017 (excluyendo las retransmisiones deportivas), el n mero total de comentarios relativos a contenidos de televisi n alcanz la cifra de 61.304.904 tuits. Esto supone una media de 224.560 tuits diarios. El mes de noviembre alcanz el m ximo de autores nicos con 2.853.393 usuarios. El total de tuits publicados gener m s de 12 billones de impresiones.
Cada tuit registr una media de 198 impresiones, sin embargo, debemos tener en cuenta que este dato var a mucho de una cadena a otra, as como de un programa a otro.
El mes en el que se publicaron mayor n mero de tuits fue octubre, con un total de 9.195.648 publicaciones. En segunda posici n se encuentra noviembre con 8.953.522 tuits y mayo con 7.355.484 tuits.
Ranking por cadenas
El reparto de la tarta de la audiencia social est liderado por Telecinco, con una amplia diferencia sobre el resto de su competencia. Este liderato en solitario se traduce en que un 45.7% de los tuits publicados (uno de cada dos) durante el periodo analizado corresponde a programas de la principal cadena del grupo Mediaset.
En segunda posici n LaSexta agrupa el 13.3% de los tuits. El tercer puesto del ranking lo ocupa La1 con el 11.6%, seguida por Antena 3 (10.9%), Cuatro (5.3%), Mega (3%), TV3 (2.4%) y Fox (1.1%).
En el an lisis por programas con m s audiencia social de Telecinco destacan por encima del resto sus dos reality-show estrella: Gran Hermano and GH Vip. Gran Hermano, registra un total de 13.378.108 tuits. Por su parte, la edici n de GH Vip, logr 7.701.328 tuits. Ambos agrupan el 75.7% del total. A mucha distancia, en la tercera posici n se sit a S lvame' con 1.572.639 tuits.
En el caso de LaSexta son tres los programas que sobresalen sobre el resto de su audiencia social. Hablamos de La Sexta Noche con un 19.4% sobre el total de los tuits generados por los contenidos de la cadena, Al rojo vivo (19%) y Salvados 2016 (10.4%).
En cuanto a La1 sus programas m s comentados corresponden a eventos especiales. En primer lugar, destaca con una gran ventaja Eurovisi n 2017, que genera 2.969.824 tuits. Esto se traduce en un 42% de los comentarios sobre los programas de la cadena (en la pr ctica 1 de cada 2 tuits). Muy por detr s de Eurovisi n en segunda y tercera posici n se sit an OT: El reencuentro (13.9%) y Premios Goya 2017 (5.7%), respectivamente.
Cadenas de pago
En cuanto a las cadenas de Pago, Fox ocupa la primera posici n con un total de 701.251 tuits publicados por 441.252 autores nicos. A continuaci n se encuentran MTV con 305.063 tuits y 102.836 autores nicos y #0 con 174.564 tuits y 114.867 autores nicos.
Dentro de la parrilla de Fox el programa m s comentado por los usuarios de Twitter fue The walking dead con 649.498 tuits. Es decir, el 92.6% de la conversaci n social relacionada con Fox corresponden a dicha serie. Los programas de MTV que m s repercusi n tuvieron entre los usuarios de Twitter fueron Video Love con 118.407 tuits y MTV EMA 2016 con 98.490 tuits. Entre los dos copan el 71.1% de los comentarios sociales relativos a la cadena.
En el caso de #0, el reparto es m s equilibrado y destacan tres programas: El Instituto (49.687 tuits), El d a despu s (43.166 tuits) y Late Motiv (34.632 tuits). Estos tres formatos acumulan el 73% de la conversaci n social de #0.
An lisis por programas
El an lisis de programas con mayor audiencia social cuenta tambi n con dos claros l deres. De nuevo, Gran Hermano and GH Vip (T5) ocupan la primera y segunda posici n del ranking, respectivamente. Ambos programas establecen una amplia diferencia respecto del tercer puesto, ocupado por Eurovisi n 2017.
Seguidamente, Antena 3 Noticias (A3) se hace con el cuarto puesto con un total de 1.779.895 tuits. El chiringuito de Jugones (Mega) asciende a la quinta posici n pese a que su cadena no est entre las cinco primeras con mayor audiencia social. Por tanto, los usuarios de El chiringuito de Jugones son m s activos que los consumidores de programas de cadenas con mayor fidelidad e implantaci n en el ranking.
Dentro del Top 20 con mayor audiencia en Twitter, tan solo encontramos un programa perteneciente a las Cadenas de Pago. Se trata de la serie The walking dead que, con 649.498 tuits, ocupa el puesto n mero 18 del ranking.
G neros
En el desglose por g neros destaca el entretenimiento como el m s comentado por los usuarios de Twitter. Gran Hermano, GH Vip, S lvame, First Dates and Las ma anas de Cuatro son los que m s ruido social generan en el g nero entretenimiento.
La informaci n tambi n ocupa un porcentaje bastante elevado de las conversaciones en Twitter sobre la Televisi n. En este g nero destacan Antena 3 Noticias, LaSexta noche, Al rojo vivo, Salvados 2016 and El objetivo de Ana Pastor.
Los concursos son la tercera categor a de programas m s influyentes sobresaliendo Eurovisi n 2017, Tu cara me suena, La Voz, Tu cara no me suena todav a and Got Talent.
Dentro del g nero de ficci n, series con tanta notoriedad internacional como Los Simpsons, The walking dead and La que se avecina son las m s comentadas por la audiencia.
En cuanto a los deportes, El Chiringuito de jugones es el l der indiscutible del g nero.
Respect
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
03/05/2024
As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...
03/05/2024
NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...
03/05/2024
Only 3 Weeks Left To Enter The Creative Industries Most Award
Brie Clayton May 3, 2024
0 Comments
Creativepool is giving a last call to the creative i...
03/05/2024
WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear
Brie Clayton May 3, 2024
0 Comments
By 2032, the esports market is expec...
03/05/2024
WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...
03/05/2024
WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...
03/05/2024
Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...
03/05/2024
CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...
03/05/2024
Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....
03/05/2024
Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...
03/05/2024
Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security
By Matthew Corrigan
Published: May 3, 2024
Enha...
03/05/2024
According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company
By Jenny Priestley
Published: M...
03/05/2024
Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...
03/05/2024
Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...
03/05/2024
Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...
03/05/2024
Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...
03/05/2024
SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...
03/05/2024
By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...
03/05/2024
Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...
03/05/2024
Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...
03/05/2024
Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...
03/05/2024
Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...
03/05/2024
Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...
03/05/2024
Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...
03/05/2024
NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...
03/05/2024
Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...
03/05/2024
Visit LiveU at Stand D30
With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...
03/05/2024
Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...
03/05/2024
Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...
03/05/2024
BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....
03/05/2024
NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....
03/05/2024
A new survey indicates that U.S. businesses and consumers had an overall positive attitude towards their technology spending plans in the first quarter of 2024,...
03/05/2024
Sony and Apollo Global Management have sent an offer letter to Paramount Global's board of directors making an $26 billion all cash offer for Paramount Glob...
03/05/2024
EMG / Gravity Media has appointed Charlie Cubbon chief operating officer (COO) and Jamie Hindhaugh regional CEO for the U.K., U.S., Australia and the Middle Eas...
03/05/2024
Final 2024 Season Games to Air Saturdays on WRAL at 10:30am in May, Championship on June 1
Taping for the final episodes of the 2024 season of WRAL-TV's Br...
03/05/2024
Estrella MediaCo said it is expanding its connected TV portfolio by launching three new channels with Curiosity that will first appear on Samsung TV Plus....
One of every two tweets related to television correspond to programmes of Telecinco La cadena de Mediaset Espa a es la de mayor audiencia social con 27.856.793 tuits. El programa de mayor conversaci n social es Gran Hermano' con 13.378.108 tuits. 
