
After recording staggering growth in the US and Chinese markets since launching 10 years ago, NiSi Filters have appointed Specialist Manufacturer, Distributor and Reseller, MTF Services, to grow their UK business
Perceived as a new brand to many UK-based cinematographers and photographers, NiSi has spent the last decade perfecting their impressive range of filters in their 5000sm facility in China. Owning a great deal of patented optical technologies, professional CNC machining equipment, advanced optical instruments and more than two decades of specialist experience in high-end optical design within the team, NiSi is now driving exceptional quality and value into the UK market via MTF Services.
Key features and USPs
The very best structure for optical imaging: NiSis Nano series of filters are made from single piece of optical glass to minimise the loss of sharpness. The glass used in manufacture is of such a high grade, it could be used to make lenses supporting up to 6K resolution.
Tough: Several filter brands in the market offer coated surfaces, to protect from water and damage. NiSi nano coating, though, includes and additional anti-scratch material, making the filters much more durable than their competitors. According to recent tests, NiSi nano-coating is the most durable on the market and comes as standard with every NiSi filter.
Anti-reflection: A major issue when shooting, reflections are difficult to remove using post-production techniques. Reflection in standard glass equates to 4%, while the reflection values of NiSi nano-coating equates to just 1%.
Waterproof: Waterproof coating keeps NiSi filters clear of moisture, especially when shooting in the rain. Water will dissipate immediately, leaving no trace, allowing for continuous shooting and meaning you wont miss the shot. NiSis incredible waterproof coating comes as standard with every NiSi filter.
IR Control: There are two types of IRND currently in the market: IR Cut and IR Control. IR Cut filters cut Infrared to 0, whilst IR control filters only control and will let infrared pass equally.
IR Cut filters used on a camera that already has a built-in IR filter may cause colour shift issues, but you can be confident to use NiSi IRND filters with any camera and in any situation.
Competitive pricing: NiSi filters offer market-leading products with regards to quality and reliability, and with an extremely competitive price. NiSi manufacture their products in their own 5000sm facility in China, allowing for a vastly competitive pricing structure when compared to competitor brands
Mike Tapa, Managing Director, MTF Broadcast Services, said: Were hugely excited to announce this new partnership. The whole team at MTF are constantly looking for quality products to introduce into the UK market and NiSi is producing some of the best filters at the very best value out there. Were particularly excited about the NiSi Cine 4x4, 4x5.6 and ND filters, as theyre some of the best weve found and all come with waterproof nano-coating as standard.
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