Monday 16 September 2019
UKTV Ventures completes latest airtime-for-equity investment in tech start-up, PitPat
PitPat to launch first ever TV ad with £1m TV ad spend across UKTVs portfolio of channels
Dogs in living rooms across the UK will be going mad for walkies when PitPat launches its first ever TV advertising campaign today. Designed specifically to capture the attention of dogs, the ad will debut exclusively on all UKTV channels as part of the broadcasters airtime-for-equity deal with the pet fitness brand.
The ad will run on Alibi, Dave, Drama, Eden, Gold, W, and Yesterday until early 2020, benefiting from exposure on quality commercial airtime through UKTVs innovation fund, UKTV Ventures. The campaign will have a net value of £1million.
Director of UKTV Ventures, Sheena Amin, said:
Were delighted to be partnering with PitPat to help grow its brand through TV advertising on our network. UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Im looking forward to seeing the positive impact that PitPats engaging ad will undoubtedly have on the growth of its business.
The 30 film, directed by Wonderhoods senior creative, Sam Cadman, delivers a sequence of triggers designed to get dogs fired-up in anticipation of playtime outdoors. As the comedy unravels, it becomes clear that its not just dogs who love walkies with PitPat but their owners too - all thanks to the points, perks and prizes they get for keeping their pets happy and healthy.
Go Mad For Walkies TV Advert - PitPat Dog Activity Monitor
PitPat founder Andrew Nowell, said:
Our aim was to show that PitPat makes walkies as exciting and rewarding for owners as it is for their dogs. The concept also really speaks to one of our core brand values: PitPat is made for dogs and so is our ad.
UKTV Ventures launched in 2018 and offers commercial airtime to high-growth start-ups wishing to access the television advertising market for the first time. Under the terms of the multi-million-pound fund, UKTV obtains an equity stake in the company, helping to build brand awareness and scale the business.
UKTV reaches over 30 million viewers a month and its UKTV Original productions drive huge audiences. Series eight of Taskmaster averaged over 1.8m across the series on Dave, and Dads Army: The Lost Episodes launched to over 1.1 million viewers on pay TV channel, Gold, earlier this month. Alibis first UKTV Original crime drama, starring Molly Windsor and Martin Compston is set to air in December.
For more information, please contact:
Victoria Fairclough, Head of Network Communications, UKTV
Ali Laurie, Network Communications Executive, UKTV
About PitPat
PitPat helps you to manage your dogs exercise and weight in a fun and simple way. Its just like the activity trackers millions of humans now wear on their wrists, but for dogs.
Our tiny, waterproof and robust device is made with dogs in mind, and straps securely onto any collar or harness. With a year long battery-life (user-replaceable), charging will never get in the way of adventures.
Using the free PitPat app, you can track exercise, rest, distance, calories & weight - everything you need for a healthy dog. The app also recommends a tailored exercised goal based on your dogs breed, age and weight, and you can win fun stars and badges for hitting this goal.
There are two great ways to join our world:
1. You can buy our award-winning PitPat dog activity monitor for £39 including free next-day delivery from our website, Amazon and other retailers including Pets-at-Home.
2. Even better, you can join PitPat Life, our dog health and fitness club, for just £4 a month. Membership includes your dog activity monitor delivered next day, free app and access to exclusive perks (free dog food, dog show tickets, discounts off your favourite accessories, and so on). PitPat Life also lets you earn points for walking and weighing your dog regularly which in turn unlock a fantastic range of prizes for being a great dog owner.
Keeping your dog healthy has never been more fun, and through our #madforwalkies revolution were building a nation of healthy, happy dogs.
Originally, the company set tails wagging in 2016 when CEO and Founder Andy Nowell turned down an offer of investment from Deborah Meaden and Nick Jenkins on Dragons Den. The company has gone on to become the UKs no.1 pet-tech company, with around 16 staff based at their offices in Cambridge. Thousands of dog owners enjoy their products daily and the PitPat Pack has achieved over 1 billion minutes of exercise with PitPat.
About UKTV
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
corporate.uktv.co.uk | press.uktv.co.uk | @uktvpress
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Multi-year partnership positions Victory+ as a free home for Dallas Cowboys orig...
07/05/2026
From sideline reporting to directing and producing, the talented sophomore is building a well-rounded foundation for a career in live sports production
In the ...
07/05/2026
Cobalt Digital has received two Future Best of Show awards at NAB Show 2026. The COBALT blueCORE platform was recognized by TV Tech, and the COBALT PACIFIC ULL-...
07/05/2026
ESPN analyst Mina Kimes will host the televised semifinals and finals of the 202...
07/05/2026
Bitmovin has announced that MUBI, the global film streaming platform, has selected Bitmovin as its cloud VOD encoding partner. Bitmovin's encoding infrastru...
07/05/2026
NBCUniversal Telemundo Enterprises and the U.S. Soccer Federation have announced...
07/05/2026
Angel City Football Club (ACFC) and Victory have announced a regional broadcast partnership bringing live match coverage to fans across the greater Los Angeles...
07/05/2026
Spiideo has announced the launch of AI Highlights inside Spiideo Play, its automated sports production platform. AI Highlights combines video, event data, audio...
07/05/2026
Leostream Corporation has announced a unified remote access ecosystem for high-p...
07/05/2026
The Atlanta Dream has partnered with Victory to stream all locally broadcast Dream games for free, expanding the team's digital distribution strategy and g...
07/05/2026
Riedel Communications has announced the appointment of Marc Engroff as Chief Fin...
07/05/2026
SES and ARD, Germany's largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. U...
07/05/2026
UpLight Technologies delivers a flexible video and lighting system for a new televised sportLaunching the Pro Cheer League required more than creating a compell...
07/05/2026
Full Day Productions and GSE Worldwide have announced Spikes Under the Lights, a...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
Two multi-role L3Harris products - the Red Wolf launched effects vehicle and SK...
07/05/2026
L3Harris will be developing key features of a secure and resilient digital infra...
07/05/2026
Alysa Liu and Shohei Ohtani Help Drive Viewership as 91 of the Top 100 Broadcast...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show
Manufacturer Recognized by TV Tech and TVBEurope for Innovation in signal processing
Cobal...
07/05/2026
Software and hardware platforms, AI power and user-friendliness on show...
07/05/2026
Intinor will demonstrate its latest technical enhancements for the Direkt series at BroadcastAsia 2026. With a continued focus on reliable contribution and remo...
07/05/2026
Bitmovin has announced that MUBI has chosen Bitmovin as its cloud VOD encoding partner, replacing MUBI's legacy on premises encoding setup to improve scalab...
07/05/2026
Meet Graduates from Berklees Class of 2026 Members of this years graduating class reflect on their proudest moments at Berklee and look ahead to whats next.
...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
At BroadcastAsia 2026, Interra Systems will demonstrate its latest innovations in automated quality control (QC), real-time monitoring, and captioning. The comp...
07/05/2026
At this year's Broadcast Asia, PlayBox Neo is set to unveil recent innovations across its PlayBox Neo Suite and integrated range of broadcast media solution...
Monday 16 September 2019 
