
Fox Sports Tech Q&A: Production Execs Talk 4K, 5G, VR, AR, Virtual Sets and Drones Fox Sports Michael Davies, Zac Fields, and Brad Cheney on whats now and whats next in sports TV By SVG Staff
Friday, September 20, 2019 - 11:34 am
Print This Story
Story Highlights
FOX Sports continues to set a high bar in introducing and implementing next-generation tools and technology into its coverage of live sports. Beginning Thursday, Fox Sports will also be distributing this season's Thursday Night Football NFL package in 4K UHD and HDR. With the NFL season heating up and MLB Postseason on the horizon, Fox Sports production executives Michael Davies, SVP Field and Technical Operations; Zac Fields, SVP Graphic Tech and Integration; and Brad Cheney, VP Field Operations and Engineering, touch on some of the hot technology topics, talking about what's now and what's next in the world of sports television.
Michael Davies, SVP Field and Technical Operations
The buzz around Virtual Reality (VR) in the sports television world appears to have calmed a little. Where are we in the evolution of VR as a component of sports television and what would it take to re-ignite the energy surrounding the technology just a year or so ago?
Davies: That VR has calmed down is a bit of an understatement. We really enjoyed working in VR and examining different ways we can produce experiences for our fans. Fundamentally, there are issues with Virtual Reality that are somewhat counter to what we believe in broadcasting sports - primarily the tribal nature of sports is somewhat mitigated by being in a first-person device. The other thing was (and is still) that consumer electronics are still not where consumers were expecting them to be - mobile devices were not up to par and quality devices required tethering. How can we re-ignite it? This will happen organically. One of the things of which we were most proud was that I thought we got to produce some quality VR programming and that kind of knowledge will be helpful if and when it comes back.
On the horizon, there is always AR in any one of its manifestations - head-mounted displays are coming out, but they are expensive and cumbersome. Also, 5G will bring fast and robust connectivity to interactive devices like this.
FOX Sports continues to roll out more and more 4K offerings, especially around big events. Why now and what's next?
Davies: Ultra High Definition (UHD) has been feathered in on live events for the past two years, as there has been an inflection point with the types of televisions being sold, where it is virtually impossible to buy a set now that ISN'T high definition. Broadcast equipment is being sold in the same way - most equipment bought these days can do any flavor of UHD. Also, most of this technology can do roughly what its HD counterparts can deliver without a big jump in cost.
What seems to be making the difference now are the distribution methods to actually deliver UHD to the home, through our MVPDs, as well as through connected devices like Apple TV and Roku.
Finally, FOX Sports is concentrating on High Dynamic Range (HDR) more than we are the actual pixels. Even at 1080p (which upconverts nicely to 4K), an HDR picture not only looks great natively, but also can improve the broadcast quality of the Standard Dynamic Range (SDR) picture that most of the audience is still receiving.
Much is being made of 5G and all it offers in the world of television production. How will it impact FOX Sports and sports fans in general in the near and long-term future?
Davies: 5G seems to be the technology that promises to offer a lot to every industry, and sports production is no exception.
On the production side, 5G should offer methods of connectivity which will ease the burdens of connectivity and make fast, wireless and reliable data transfer even more quick and reliable. This will help the production process, as we port over devices like bonded cellular to 5G, enhancing the utility of these transmission schemes.
On the consumer side, the sky is the limit once you put +1 gig data transfer in the hands of fans. Everything from wireless 4K/HDR, wireless delivery, ultra-low latency data (think, sports betting), and AR and VR become much more powerful and useful with 5G as it rolls out.
Zac Fields, SVP Graphic Tech and Integration
FOX Sports unveiled its virtual set earlier this year in Charlotte, using a gaming engine from Epic Games and a great deal of studio/control room customization. What have you learned in the first six months of the NASCAR season, where does the studio have room to evolve and is FOX Sports looking at this technology for other sports properties moving forward?
Fields: It's been a great deal of learning over the last couple years to get to our current position with the virtual set. We knew it was a large undertaking but perhaps underestimated a little bit just how involved every group needed to be. From artists, engineers, software programmers, production, and so on, it's been a complete team effort. Without that buy-in, getting to where we are now would have been difficult. It has also been a great testing ground for us. We've made a conscious effort to continue to improve over time. Throughout the entire year, we've been slowly introducing new enhancements. This will continue since there really is no can't with this technology. It's just a matter of resources and time.
I think over the next five years you'll see this technology be used more and more across FOX Sports properties. It's such a great tool for our production teams to really enhance their storytelling.
Augmented Reality (AR) appears to be evolving quickly and proving useful both as an additive production element, as well as an ad sales opportunity. What's next in the world of AR as it applies to sports
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
24/10/2025
Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station The biopic, starring Jeremy Allen White as the Boss, focuses on the period when Spri...
24/10/2025
TORONTO Sometimes in sports, as in life, it's the little things that matter, and that aphorism will be on full display tonight when the Toronto Blue Jays ta...
24/10/2025
NEW YORK Charters Spectrum Reach has announced that its clients have used Waymark's AI-driven ad creation platform to create more than 15,000 ads since Spec...
24/10/2025
BURLINGTON, Mass. Avid has today announced the release of Pro Tools 2025.10, a feature-rich update that the company said offers notable advances in immersive mu...
24/10/2025
NEW YORK In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on l...
24/10/2025
WASHINGTON The ATSC broadcast standards group has outlined a growing list of international activities that the group said is expanding its influence and solidif...
24/10/2025
RT will provide extensive coverage of the results of the Presidential Election across television, radio and online on Saturday, 25 October 2025.
Throughout th...
24/10/2025
New Coaches, New Families and New Challenges Set for Ireland's Fittest Famil...
24/10/2025
Westlife, Imelda May and Ben Elton among the guests on this week's Late Late...
23/10/2025
Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new ...
23/10/2025
Clear coordination: Juggling the new Bundesliga rights cycle requirements and pu...
23/10/2025
Analysis: Is piracy just the cost of doing business? By Callum McCarthy, Editor-at-Large
Tuesday, October 21, 2025 - 09:58
Print This Story
It's high ...
23/10/2025
ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Trans...
23/10/2025
SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into L...
23/10/2025
NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA ...
23/10/2025
NFL Deepens Business Partnership with EA Sports; More Madden Casts to Come?EA Sports will remain the exclusive producer and distributor of Madden NFL video game...
23/10/2025
NFL Moves Pro Bowl Games Indoors and to Super Bowl Week; Leans Into a Made-for-T...
23/10/2025
By Alan Dominguez
Recently I have been thinking about the intersection of two e...
23/10/2025
(L-R) Amber Fares and Noam Shuster Eliassi attend the 2025 Sundance Film Festival premiere of Coexistence, My Ass! at the Egyptian Theatre on January 26, 2025...
23/10/2025
The new solution is industry's first multi-channel receiver available for L3Harris's resilient tactical high-frequency data waveforms....
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile as its preferred communications provider and said all of its reporters will be equipped with SuperM...
23/10/2025
RASTATT, Germany Broadcast and media workflow technology vendor Lawo has tapped Mike Wright as VP of sales, North America....
23/10/2025
MONTREAL European cultural broadcaster ARTE has selected Grass Valley LDX 135 cameras and Creative Grading solution as part of its move from SDI/1080i to a nati...
23/10/2025
CINCINNATI The E.W. Scripps Company has named Daniel Parsons as its new chief information security officer, effective Oct. 20....
23/10/2025
ALAMEDA, Calif. Northern Michigan broadcaster WWTV recently completed a major IP-based upgrade that connects its new Traverse City studio with its control room ...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS will use generative AI from Amazon Web Services to provide enhanced search results to viewers on the PBS App and PBS LearningMedia platforms, the network an...
23/10/2025
The 90-minute film is produced by Rogan Scotland, part of BAFTA-winning Rogan Pr...
23/10/2025
Back to All News
The Resurrected' Marks First Chinese-Language Series to L...
23/10/2025
RT is today publishing a statistical summary from the Register of External Activities for the second quarter of 2025.
The RT Register of External Activities ...
23/10/2025
Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...
23/10/2025
Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more
Friday 24 October, 8pm on RT One and RT Player
Fleadh Cheoil re...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
22/10/2025
MONTR AL - October 2, 2025 - The Institute of Technical Education (ITE) last mon...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...