comScore Releases September 2013 U.S. Online Video Rankings AOL, Inc. Ranks #1 in Video Ad Ranking with 3.7 Billion Impressions
RESTON, VA, October 17, 2013 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 188.7 million Americans watched 46 billion online content videos in September, while the number of video ad views totaled 22.9 billion.
Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 165.4 million unique viewers. Facebook ranked #2 with 67.2 million viewers, followed by AOL, Inc. with 61.8 million, Microsoft Sites with 49.2 million and NDN with 49.1 million. 46 billion video content views occurred during the month, with Google Sites generating the highest number at 16.2 billion, followed by AOL, Inc. with 976 million and Facebook with 975 million. Google Sites had the highest average engagement among the top ten properties.
Top U.S. Online Video Content Properties Ranked by Unique Video Viewers
September 2013
Total U.S. - Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000)* Minutes per Viewer
Total Internet : Total Audience 188,690 45,963,898 1,248.3
Google Sites 165,422 16,166,830 462.0
Facebook 67,169 975,048 25.4
AOL, Inc. 61,784 976,316 60.8
Microsoft Sites 49,175 644,416 33.2
NDN 49,090 532,589 78.6
VEVO 48,985 617,360 42.2
Yahoo! Sites 44,803 322,827 63.7
Viacom Digital 38,214 404,014 44.7
Amazon Sites 32,909 143,206 24.2
CBS Interactive 31,144 213,629 45.3
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream. Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.
Top 10 Video Ad Properties by Video Ads Viewed
Americans viewed more than 22.9 billion video ads in September. AOL, Inc. assumed the #1 position for the first time with 3.7 billion ad impressions following its acquisition of Adap.tv. Google Sites came in second with 3.2 billion ads, followed by BrightRoll Platform with 2.8 billion and LiveRail.com with 2.6 billion. Time spent watching video ads totaled 8.5 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.7 billion minutes. Video ads reached 55.4 percent of the total U.S. population an average of 133.6 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 74.
Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed
September 2013
Total U.S. - Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: comScore Video Metrix
Property Video Ads (000) Total Ad Minutes (MM) Frequency (Ads per Viewer) % Reach Total U.S. Population
Total Internet : Total Audience 22,934,402 8,530 133.6 55.4
AOL, Inc. (including Adap.tv) 3,722,476 1,656 24.2 49.6
Google Sites 3,235,738 320 28.7 36.4
BrightRoll Platform** 2,830,916 1,273 16.7 54.7
LIVERAIL.COM 2,562,110 1,011 25.1 32.9
TubeMogul Video Ad Platform 1,660,806 495 18.5 28.9
Specific Media** 1,525,863 615 12.3 40.1
SpotXchange Video Ad Marketplace 1,488,210 420 15.4 31.1
Hulu 1,242,635 495 74.1 5.4
Tremor Video** 1,018,256 439 12.0 27.3
Videology 717,673 298 9.0 25.9
*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
Indicates video ad exchange/DSP/SSP
Top 10 YouTube Partner Channels by Unique Viewers
The September 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 47 million viewers. Maker Studios Inc. climbed into the #2 spot with 33 million unique viewers, followed by Fullscreen with 34.5 million, NBC Entertainment with 29.8 million, Warner Music with 25.4 million and ZEFR (formerly MovieClips) with 22.5 million. Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (41 minutes per viewer). VEVO streamed the greatest number of videos (587 million), followed by Maker Studios Inc. (560 million).
Top YouTube Partner Channels* Ranked by Unique Video Viewers
September 2013
Total U.S. - Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix
Property Total Unique Viewers (000) Videos (000) Minutes per Viewer
VEVO @ YouTube 47,024 586,983 40.8
Maker Studios Inc. @ YouTube 32,959 559,525 63.2
Fullscreen @ YouTube 32,495 322,701 31.3
NBC Entertainment @ YouTube 29,759 121,363 5.7
Warner Music @ YouTube 25,380 149,302 18.0
ZEFR @ YouTube 22,515 110,571 13.1
The Orchard @ YouTube 21,554 89,159 11.7
rumblefish @ YouTube 19,468 50,833 7.3
UMG @ YouTube 15,952 53,990 9.7
Take 2 Interactive @ YouTube 15,845 36,322 3.4
Other notable findings from September 2013 include:
87 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 5.1 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 33.3 percent of all videos viewed and 3.5 percent of all minutes spent vie
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comScore Releases September 2013 U.S. Online Video Rankings AOL, Inc. Ranks #1 in Video Ad Ranking with 3.7 Billion Impressions
