Sony Pixel Power calrec Sony

Part 3 of 5: Leveraging a Solid Foundation for the Next-Gen Traffic System

17/10/2019

I've always been proud to be a life-long broadcaster, with my earliest exposure going back to a part-time after school job at the local television station in my small market hometown. Little did I know then that those teenage steps toward adult responsibility would lead me to invaluable experience in work and life, working for small, mid and large market broadcast companies, with the vast majority of experience at the ABC owned station in San Francisco. Traffic, inventory management, and coming up with reporting and workflow efficiencies for my team was both my passion and my challenge back in the day. Data was seemingly held hostage by disparate computer systems, none of which seemed to talk to one another and certainly didn't roll-up to corporate, resulting in endless redundancies.

I met Eric Mathewson in 1999 when he founded WideOrbit. I was both impressed and skeptical of his grand vision of an exchange to make is easier to buy and sell media. Central to this vision was the need to have a solid foundation where the data lived: traffic, sales and billing, and let's not forget reporting! With my colleagues from broadcasting and a group of start-up software engineers we set out to change the traffic world. It was a whirlwind experience that I wouldn't trade for anything. I vividly remember the day that I met Bill Offeman (now Will Offeman), when he showed us a prototype revenue report using this very cool feature called group panel . That feature changed everything in our approach to access data for our customers and was truly revolutionary at the time. Perhaps more pedestrian now, but no doubt it remains most customers' favorite feature, no matter the task.

Now many years removed from that WideOrbit start-up experience and concentrating on US local broadcast media, I am thrilled to be focused on building from those products to accommodate both linear and digital inventory types across any sales channel, all over the world. Over these 20 years, we've branched out well beyond our local television and radio roots, solving challenges for cable and broadcast networks, satellite services and international markets. But at the core of each solution is some form of the WO Traffic system that started it all. The nuances and the idiosyncrasies of the media world make ad operations tricky - not just how we store, access and manage the petabytes of data per client, but more so knowing how each step has to be executed in the most efficient manner in order to assure the next step is executed at the same level of efficiency.

To further complicate matters, our clients require workflow efficiency across linear AND digital media types, simultaneously. The workflows are not the same, nor are they executed at the same pace and content consumption is drastically different across mediums. We've had a fully comprehensive platform for digital audio in place for years now with our WO Streaming, WO On Demand and WO Programmatic Digital Audio products. A little-known fact: WideOrbit serves over 10 billion digital ad impressions each year! Currently, we are adding to that Digital Ad Solution in order to handle digital video inventory the way WO Traffic does for linear TV inventory. Starting with our existing Digital Orders and Multicast modules within WO Traffic, we are building ad decisioning and serving functionality in order to support live streaming, time-shifted podcasting, and advanced targeting of addressable ads for OTT and ATSC3.0. It's clear that our clients' need to monetize both linear & digital inventory are a priority for WideOrbit to address.

If the next 20 years at WideOrbit are anything like the past 20, we will be solving some sizeable hurdles for the media industry with regards to taking the best of digital and marrying it with the best of linear. That's easier said than done, and consumers will always be moving targets for advertisers. But if there's anything I can say about WideOrbit during my tenure - you can be sure we won't shy away from those challenges.

Arden Adair is Director of Product Management and she has been with WideOrbit since 2000. She is a former broadcast TV traffic manager who was recruited to leverage her real-life media operations experience in shaping WideOrbit's products. Visit https://www.wideorbit.com/products/#broadcast-traffic billing to learn more about WideOrbit's flagship traffic products.

Coming up next Part 4 of 5: Our Chief Technology Officer shares his thoughts on the various system architectures that can assure WideOrbit's software is optimized for performance.

For press inquiries, contact media@wideorbit.com.
LINK: https://www.wideorbit.com/blog/20-20-vision-next-gen-traffic-system/...
See more stories from wideorbit

Most recent headlines

19/04/2021

SVG SportsTech On Demand: Cobalt Digital's Chris Shaw on the New 9904-UDX and 9905-MPx Cards

SVG SportsTech On Demand: Cobalt Digital's Chris Shaw on the New 9904-UDX an...

19/04/2021

SVG SportsTech On Demand: Broadcast Management Group's Todd Mason on the Surge in Remote Efforts and the REMI Broadcast Hub

SVG SportsTech On Demand: Broadcast Management Group's Todd Mason on the Sur...

19/04/2021

SVG SportsTech On Demand: Adder Technology's Tom Veite on Updates to AdderLink INFINITY 4000 and In-Venue KVM Workflows

SVG SportsTech On Demand: Adder Technology's Tom Veite on Updates to AdderLi...

19/04/2021

Devlin Design Group Brings a Fan-Focused Approach to Sports and Esports Scenic and Lighting Design

Devlin Design Group Brings a Fan-Focused Approach to Sports and Esports Scenic a...

19/04/2021

NEP Germany Moves Into Air Freight Pods for Servus TV's Formula 1 Season Production

NEP Germany moves into air freight pods for Servus TV's Formula 1 season pro...

19/04/2021

Rugby League Goes Remote at EMG UK's ViBox-led Stream ROC

Rugby League goes remote at EMG UK's ViBox-led Stream ROC By Michael Burns Wednesday, April 14, 2021 - 10:47 Print This Story The Betfred Challenge Cu...

19/04/2021

Inside Track: Uncovering the Strategy Behind Formula 1's New Graphic Insights for the 2021 Season

Inside track: Uncovering the strategy behind Formula 1's new graphic Insight...

19/04/2021

At the Rink: Inside the Dallas Stars' Wild Month of March

At the Rink: Inside the Dallas Stars' Wild Month of March Team played six games in 11 days, 12 games in one month after sudden snowstorm By Kristian Hernan...

19/04/2021

Triller Fight Club PPV Brings Cinema-Style Tools Into the Sports-Production Ring

Triller Fight Club PPV Brings Cinema-Style Tools Into the Sports-Production Ring The goal was to blur the line between live sports and entertainment By Jason D...

19/04/2021

Lace Up for Rapper AJ Tracey's Basketball-Inspired Album With Our Interactive Game

British rapper AJ Tracey recently landed a slam dunk with his second album, Flu ...

19/04/2021

Dr. Ayana Elizabeth Johnson of How to Save a Planet' Shares Her Top 5 Climate Justice Podcast Episodes

How do you make a climate justice-oriented show that people actually want to lis...

19/04/2021

New Sky shop to open at Metrocentre Gateshead

Metrocentre Gateshead has announced that Sky has chosen the retail and leisure destination as the location for one of its first ever bricks and mortar retail sh...

19/04/2021

Denton Bible Church Automates Audio Network with Optocore AutoRouter

The Denton Bible Church (DBC) in Dallas, TX recently underwent a large redesign of its audio capabilities and added a new DiGiCo Quantum338 console for both fro...

19/04/2021

Nokia to deploy indoor 5G small cells solutions with LG Uplus in South Korea

Nokia to deploy indoor 5G small cells solutions with LG Uplus in South Korea Press Release Nokia to deploy indoor 5G small cells solutions with LG Uplus in ...

19/04/2021

Nokia, Edzcom deploy 5G SA private wireless network to support Konecranes' advanced R&D work

Nokia, Edzcom deploy 5G SA private wireless network to support Konecranes' a...

19/04/2021

An Award Winning Journey Of Music, Passion And Self Discovery- the Disciple' Premieres On Netflix On April 30

Back to All News An Award Winning Journey Of Music, Passion And Self Discovery-...

19/04/2021

The Homecoming Of Ma Anand Sheela!

Back to All News The Homecoming Of Ma Anand Sheela! Play Video Play Video Entertainment 12 April 2021 GlobalIndia Netflix drops the trailer of Searching...

19/04/2021

Netflix's Popular Mother/Daughter Coming of Age Series 'Ginny & Georgia' Renewed for Second Season

Back to All News Netflix's Popular Mother/Daughter Coming of Age Series Gin...

19/04/2021

A Different Gaze: Supporting the Work of Indigenous and Afro-Descendant Filmmakers

Back to All News A Different Gaze: Supporting the Work of Indigenous and Afro-D...

19/04/2021

ITV commissions a third series of detective drama McDonald...

ITV commissions a third series of detective drama McDonald & Dodds, starring Jason Watkins and Tala Gouveia Company News April 8, 2021 ITV has commissioned a...

19/04/2021

Gemma Whelan takes the lead role in ITV crime thriller, The...

Gemma Whelan takes the lead role in ITV crime thriller, The Tower Company News April 19, 2021 Gemma Whelan will star in the lead role of Detective Sergeant S...

19/04/2021

Creating trusted connections

Creating trusted connections Published on Apr 19, 2021 LinkedIn Corporate Communications Share LinkedIn Facebook Twitter We welcome the online ...

19/04/2021

Gemma Whelan takes the lead role in ITV crime thriller, The Tower

Gemma Whelan takes the lead role in ITV crime thriller, The Tower, written by Patrick Harbinson and produced by Windhover Films and Mammoth Screen Gemma Whelan...

19/04/2021

GSMA Introduces MWC21 Travel Partner Gray Dawes

Travel service provided at no charge to MWC21 participants travelling to Barcelona 19 April 2021, London: Today, GSMA introduces Gray Dawes Travel as MWC21 Bar...

19/04/2021

Colour Online: Springing forward with Baselight 5.3. Thursday, April 22

Springing forward with Baselight 5.3 well, in the Northern Hemisphere anyway. FilmLight's Patrick Morgan, Product Specialist, and Daniele Siragusano, Ima...

19/04/2021

Enghouse Vidyo Unit Helps Health Systems Scale Telemedicine To Mitigate Coronavirus Risk

Enghouse Vidyo Unit Helps Health Systems Scale Telemedicine To Mitigate Coronavi...

19/04/2021

Enghouse joins TMF Catalyst to showcase innovation

Enghouse joins TMF Catalyst to showcase innovationEnghouse Networks joins the 2020 TMF (Telemanagement Forum) Catalyst program to showcase its vision for zero t...

19/04/2021

Enghouse Networks partners with IBM in the IBM Cloud for Telecommunications' launch to build a Connected Global Ecosystem

Enghouse Networks partners with IBM in the IBM Cloud for Telecommunications'...

19/04/2021

Enghouse Networks Partners With Access Communications To Enable Next Generation TV Services Across Canada

Enghouse Networks Partners With Access Communications To Enable Next Generation ...

19/04/2021

Conway Corporation Deploys Enghouse Networks IPTV Platform To Strengthen Service Offering In All Market Segments

Conway Corporation Deploys Enghouse Networks IPTV Platform To Strengthen Servic...

19/04/2021

Digital Nirvana's Russell Wise on Delivering Video Content Through AI-Powered Tools

Digital Nirvana's Russell Wise on Delivering Video Content Through AI-Powere...

19/04/2021

DECIMA 1948 Supplies CODA Audio for Donizetti Renaissance

The work was aimed at upgrading every aspect of the historic venue, from structural and safety considerations to improving the functionality of the building for...

19/04/2021

Sisters With Transistors Documentary

The untold story of electronic music's female pioneers Sisters With Transistors film.Photo: Peggy Wells The documentary film Sisters With Transistors t...

19/04/2021

Solid State Logic adds ALGAM to distribution network

Solid State Logic adds ALGAM to distribution network posted: 16/04/2021 ALGAM expands Solid State Logic's (SSL) presence in French and MAGHREB regions...

19/04/2021

ARRI endorses B-Mount as a universal 24 V battery standard

ARRI endorses B-Mount as a universal 24 V battery standard posted: 18/04/2021 B-Mount is an open and documented industry standard, available to all bat...

19/04/2021

Live Up to Your Faith, Never Forget Your 20s

Live Up to Your Faith, Never Forget Your 20s posted: 19/04/2021 SMT Shows in Porsche China's 20th Anniversary The 19th Shanghai International Automob...

19/04/2021

Busted Pilot: Shameless Ends, Mare of Easttown Begins, Jeopardy! Tries New Talent

Broadcasting + Cables Kent Gibbons and Michael Malone chat about the end of Show...

19/04/2021

Case study: Grading the show within a show

A mockumentary shooting style and an encouragement to ad-lib has tickled the nations funny bone enough to launch Meet the Richardsons into a second series. But ...

19/04/2021

DAZN denies any interest in European Super League

Realistically, this could mean fragmentation of rights spend and a reluctance to pay top dollar by broadcasters, analyst Alex DeGroote tells TVBEurope By Jenny...

19/04/2021

BBC, ITV, Channel 4 pledge extra investment in Freeview

Investment follows last years decision by Arqiva to pull its investment from Freeview By Jenny Priestley Published: April 19, 2021 Investment follows last ...

19/04/2021

The International Bay Animation Festival (FIAB) awards the Spanish shorts Mercury Corp. and Carne

The International Bay Animation Festival (FIAB) awards the Spanish shorts Mercur...

19/04/2021

Salamanders Partner with Holly Springs Cultural Center for Chalk the Walk

Sal, the mascot forthe Holly Springs Salamanders, checks out the art during the Holly Springs Chalk The Walk at the Holly Springs Cultural Center on Saturday, A...

18/04/2021

42 das en la oscuridad: The Story Behind Our First Netflix Series Made in Chile

Back to All News 42 d as en la oscuridad : The Story Behind Our First Netflix Series Made in ChileCarolina Leconte Director of Original Series for Latin Amer...

18/04/2021

Andr Kudelski to Deliver Insights on the Future of Media & Entertainment at APOS 2021

Cheseaux-sur-Lausanne, Switzerland, and Phoenix (AZ), USA - April 19, 2021 - And...

18/04/2021

The Television Academy brings together a group of experts to discuss the new audiovisual media law

The Television Academy brings together a group of experts to discuss the new aud...

18/04/2021

Filming begins on "The Universe of Aliver, Alexis Morantes first fictional film

Filming begins on "The Universe of Aliver, Alexis Morantes first fictional film Producida por Pecado Films y La Claqueta, El universo de liver', se rodar...

18/04/2021

Simplylive expands the range of ViBox Replay UHD repeat servers

Simplylive expands the range of ViBox Replay UHD repeat servers La compa a sigue aprovechando la mejora constante de las tecnolog as de GPU y CPU para optimiz...

18/04/2021

Sencore completes the Impulse range with the new 300D set-top box

Sencore completes the Impulse range with the new 300D set-top box Dise ado para recepci n de se ales por Internet, este equipo vers til de Sencore es capaz de ...