Terence Neale becomes first SA director to win Cannes Lions Grand Prix

22/06/2017

22 June, 2017 - 14:51

Egg Films' director Terence Neale became the first South African director ever to win a Grand Prix at Cannes Lions International Festival of Creativity, the world's most prestigious advertising awards.

Terence won in the Entertainment for Music category for adidas Originals Original Is Never Finished, largely shot in South Africa for New York agency Johannes Leonardo with RSA Films, starring the likes of Snoop Dogg, basketball star Kareem Abdul-Jabbar and artist Petra Collins. Original Is Never Finished also picked up Bronze in the Entertainment category and was presented as a case study on the mainstage during Cannes Lions - an honour in itself.

The campaign's success at Cannes is just the latest in a string of accolades: Original Is Never Finished won a Wooden Pencil at D&AD and Silver at the One Show, was nominated for a Webby, and is up for four Association of Independent Commercial Producers' Awards. It has just under 25m views on YouTube.

This was the second year in a row that Terence has won at Cannes Lions, after his previous adidas Originals campaign won Gold for music in 2016.

We feel so lucky to have had the opportunity to work on a brand like adidas, with an agency like Johannes Leonardo, who were so open and gave us such creative satisfaction, says producer Rozanne Rocha-Gray.

Advertisement

Going into Wednesday night's awards, Egg Films and their sister company Arcade Content had all seven of South Africa's shortlists in the Entertainment and Entertainment for Music categories at Cannes Lions, as well as the only Media shortlist from South Africa. These converted into a Grand Prix, a Gold, two Silvers, and two Bronzes.

See more of Terence's ads and music videos at https://eggfilms.tv/south-african-commercials-director/terence-neale/.

About Egg Films

The most internationally awarded South African production company in 2016, Egg Films represents directors Brent Harris, Dan Mace, Dani Hynes, Jason Fialkov, Lebogang Rasethaba, Slim, Sunu, Terence Neale and Zwelethu Radebe. We do TV ads, music videos, short films and other things too. For more information, visit https://eggfilms.tv.

Embedded video for Terence Neale becomes first SA director to win Cannes Lions Grand Prix

Commercials

Africa South Africa

LINK:	http://www.filmcontact.com/news/south-africa/terence-neale-becomes-fir...
	See more stories from filmcontact

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026