4 September, 2019 - 08:01
South African sports heroes once again do the unbelievable in a campaign created by FCB Joburg to promote the 4th edition of Toyotas highly-successful Fortuner 4x4 Challenge.
Launched in 2016, the Toyota Fortuner 4x4 Challenge matches four Toyota heroes with a member of the public as the pairs go head-to-head in a physically challenging two-day event to claim the title, bragging rights, and an out-of-the-box Fortuner.
The agency was briefed by Toyota SAs Advertising Manager, Zhandre Brandt, to up the ante on previous campaigns. Toyota fans selected to take on the challenge, which takes place in October, know theyll have to work really hard. Communication needs to, therefore, demonstrate the enormity of the task, but do so in a way that inspires participation, she said.
The 2016, 2017 and 2018 editions of the Fortuner 4x4 Challenge generated tremendous engagement with Toyota and Fortuner fans; we wanted the agency to do more this year. A difficult task, but one the team has delivered on.
This years campaign - a 360deg communications solution comprising four 15-second TVCs showing off a unique skill for each of the four heroes, a 40-second TVC and Cinema ad featuring all four heroes, radio, out-of-home, print, and online elements - was created by Creative Director Tian Van Den Heever, Art Directors Janine Kleinschmidt and Fezi Mpembe, Copywriter Bonginkosi Luvuno and Digital Content Lead Lucy Holford-Walker.
It features this editions heroes Olympic rower Kirsten McCann, choreographer and fitness instructor Nkateko Takkies Dinwidy, Cheetahs rugby player Oupa Mahoje and Toyota Dakar racing hero Giniel de Villiers performing bigger stunts in more intense environments than in previous years.
To amplify the Challenge, the campaign also shows how - by backing their favourite hero using one of the four hero hashtags (#OUPA4X4, #TAKKIES4X4, #GINIEL4X4 or #KIRSTEN4X4) on any of the official social posts on Facebook, Twitter and Instagram - the Toyota community can stand a chance to win a second Fortuner 4x4. Back Your Hero entries can also be done via the competition website (www.fortuner4x4challenge.co.za) or by dialing the USSD string.
The campaign was filmed at Hennops off-road trail over two days for the television elements and two days for the print work. Post-production is by Sinister Films and Fuel Content. It broke during August and can be viewed here https://youtu.be/mU-Ba6bQJ8I while the hero shoots are below:
Giniel: https://youtu.be/W1UOpFROtlY
Kisten: https://youtu.be/xokxLBWx0Do
Oupa: https://youtu.be/X60XwSyxlPI
Takkies: https://youtu.be/772EsjF-LgE
Credits:
Client: Toyota South Africa
Brand: Fortuner 4x4 Challenge
Senior Manager of Advertising: Tasneem Lorgat
Brand Manager: Zhandre Brandt
Creative agency: FCB Joburg
Account Director: Nicole Malan
Executive Business Director: Reagen Kok
Executive Creative Director: Brett Morris
Creative Director: Tian van den Heever
Copywriter: Bonginkosi Luvuno
Art Director: Janine Kleinschmidt and Fezi Mpembe
Digital Content Lead: Lucy Holford-Walker
Strategic Planner: Stuart Simms and Langelihle Sithole
Project Manager: Narissa Davids
TV Producer: Nakita Bolus
Production house: FCB Johannesburg
Director: Tian van den Heever
Post-production: Fuel Content and Sinister
Embedded video for New heroes brave the 4th Toyota Fortuner 4x4 Challenge
Commercials
Africa South Africa
0833031778
Africa Stories
02/10/2026
01 October 2026 | Johannesburg, South Africa - The National Film and Video Foundation (NFVF), an entity of the Department of Sport, Arts and Culture (DSAC), is ...
01/10/2026
Johannesburg, South Africa, 30 September 2026 - The National Film and Video Foun...
23/09/2026
1. ABOUT THE PROGRAMME
The National Film and Video Foundation (NFVF) invites applications from experienced producers who own or manage a South African product...
23/09/2026
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
17/09/2026
The Department of Sport, Arts and Culture (DSAC), in partnership with the Nation...
16/09/2026
The National Film and Video Foundation (NFVF) invites eligible South African pro...
09/09/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
05/09/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
18/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
15/08/2026
14 August 2026 | Johannesburg - The National Film and Video Foundation (NFVF), a...
14/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Ar...
08/08/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
28/07/2026
27 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
20/07/2026
The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...
09/07/2026
08 July 2026, Johannesburg - The National Film and Video Foundation (NFVF), an a...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
10/06/2026
Production and Development Funding supports the creation of compelling, commercially viable, artistic and culturally relevant South African screen content. Deve...
09/06/2026
The National Film and Video Foundation (NFVF) is a statutory body mandated to spearhead the equitable growth and development of the South African film and video...
19/05/2026
Press Release
18 May 2026, Johannesburg South Africa has been selected as the...
24/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/04/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
26/03/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts and Culture (DSAC), has been tasked with administering the Sixth Presi...
24/03/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
15/03/2026
Johannesburg, 14 March 2026 - On 13 and 14 March 2026, the 19th Annual South Afr...
12/03/2026
Johannesburg, 11 March 2026 - The 19th Annual South African Film and Television ...
03/03/2026
Click here for isiXhosa version.
The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to...
17/02/2026
Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sport, Arts, and Culture and custodian of the SAFTAs, is calling on all South Afri...
09/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
09/02/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the call for training provider submissions is open. This funding aims to award grants ...
06/02/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
04/02/2026
The National Film and Video Foundation (NFVF) invites final-year animation students to participate in an exclusive creative showcase at the Annecy International...
02/02/2026
The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...
29/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distribut...
28/01/2026
The National Film and Video Foundation (NFVF), in partnership with the Oudtshoorn Municipality, invites aspiring and emerging filmmakers to apply for the Sediba...
20/01/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
07/01/2026
The National Film and Video Foundation (NFVF), in collaboration with a distributor, is commissioning new micro-budget fiction feature films and invites eligible...
31/10/2025
FOR IMMEDIATE RELEASE
30 October 2025
It is with great sadness that we mourn the passing of Segomotso Keorapetse, an award- winning South African television d...
29/10/2025
It's not the wonders of the world that make a place; it's the people. As...
07/10/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
02/10/2025
The National Film and Video Foundation (NFVF) is pleased to announce the opening...
30/09/2025
Johannesburg, South Africa, 29 September 2025: The National Film and Video Found...
26/09/2025
The National Film and Video Foundation, an agency of the Department of Sport, Ar...
26/09/2025
https://www.nfvf.co.za/wp-content/uploads/2025/09/fully-Inclusive-nfvf-invitatio...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
4 September, 2019 - 08:01 
