Fujifilm won the prestigious iF Design Award with 10 products in recognition of their design and performance

Fujifilm won the prestigious iF Design Award with 10 products in recognition of their design and performance 3D image analysis system for medical use SYNAPSE VINCENT , hybrid instant camera instax SQUARE SQ10 and others

12.03.2018

FUJIFILM Corporation (President: Kenji Sukeno) is proud to announce that it has been awarded the iF Design Award 2018 , sponsored by the international design promotion organization iF International Forum Design (Hanover, Germany), for 10 of its products including the 3D image analysis system SYNAPSE VINCENT 3D image analysis system, the hybrid instant camera instax SQUARE SQ10 , ultrasonic processor, and broadcast lenses. The award is organized by the iF International Forum Design in Hanover, Germany, an international organization for design promotion.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside Germanys Red Dot Design Award and the United States IDEA . This year, there were 6,401 entries from 54 countries and regions judged by 63 experts.

In developing all of its products and services, Fujifilm not only pursues functionality and performance of its products, but also engages in design development that leverages its superior functionality. In addition to creating beautiful external designs, Fujifilm is working to create new product value by developing designs that realize simple and comfortable operability and portability.

The company received awards for a wide variety of products from business products, including a 3D image analysis system for medical use, to consumer products such as the instax series, and was highly-rated not only for external design but also from the perspective that each of the awarded products offer high-performance, ease-of-use, and user interfaces that make them comfortable to operate.

Award winning products for the iF Design Award 2018 It is such an honor to announce that so many of Fujifilms products were chosen for the iF Design Award out of many applicants from countries around the world. Fujifilm will continue to develop superior products in the future.

3D image analysis system SYNAPSE VINCENT

This 3D image analysis system for medical use captures and analyzes high-precision 3D images from tomographic images produced via CT or MRI. The system uses image analyzing technology to automatically extract and realize highly-accurate 3D analysis of various organs, blood vessels and fine bronchial tubes with high precision via a simple operation. The system is used in pre-operative simulations, informed consent, and in investigating treatment plans in a wide variety of clinical areas, such as radiology, circulatory organs, digestive organs, respiratory organs, and the head and neck, as well as urology. The system is aimed to contribute to reducing the working loads of technologies and pursue enhanced efficiency at clinical sites.

Hybrid instant camera instax SQUARE SQ10

The first instax camera equipped with a digital image sensor and image processing technology. Developed based on the concept of easily and creatively enjoying instant photos, instax SQUARE SQ10 lets you create and enjoy prints at any locations where you take your photos. Not only does the camera enable photography in night scenes and close-ups through enhanced image quality and shooting performance, it is equipped with an abundance of image editing and processing functions. With this editing/processing function, you can enjoy original photo expression via simple operations. The camera realizes simple and intuitive operation by gathering operating buttons and dials for editing, processing, and printing in one location on the back of the camera and linking operating status with an LCD monitor. To maximize the appeal of this camera, the company has adopted a new square format popular among many includingpeople familiar with SNS like Instagram* and photo enthusiasts.

*Instagram is a trademark or registered trademark of Instagram, Inc.

Instant camera instax mini 9 (Overseas-only model)

This product is sold outside of Japan as a new addition to the instax series of instant cameras that allows you to enjoy card-sized prints. In Japan, this camera is sold as the instax mini 8 plus. The camera is equipped with an easy-view viewfinder and a high key mode that lets you take pictures in bright and soft atmospheres. It also has a small mirror next to the lens which makes you to take selfies easily.The camera comes in 5 color variations including a bright pink and a chic blue. This camera is designed to let you enjoy instant photographs.

Vertical battery grip VG-GFX1 (for the FUJIFILM GFX 50S medium-format mirrorless camera equipped with a large sensor)

A vertical position battery grip designed specifically for the FUJIFILM GFX 50S (sold separately). A high-function battery grip that enables similar operation vertically and horizontally by making the positions and shapes of main buttons, such as the release button, dials, and function buttons, as well as the grip, the same as during horizontal shooting. The grip provides the certainty, stability, and comfort needed to capture definitive moments in time.

Interchangeable lens FUJINON Lens GF23mm F4 R LM WR (for the GFX Series medium-format mirrorless cameras equipped with large sensors)

An ultra-wide angle lens with an F value of 4.0 and a focal length of 23 mm. It enables sharp depictions as if seeing landscapes and buildings for real, high resolution, ultra-wide angle depth, and a rich expression of gradations through a combination with a medium-format sensor having 1.7 times the area of the full-size 35 mm sensor mounted on the GFX Series. It has a lock mechanism on the aperture ring. This prevents unintentional movement of the ring to enable intuitive and reliable operation. The

LINK:	https://www.fujifilm.eu/uk/news/article/fujifilm-won-the-prestigious-i...
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