As generative AI and large language models (LLMs) continue to drive innovations, compute requirements for training and inference have grown at an astonishing pace.
To meet that need, Google Cloud today announced the general availability of its new A3 instances, powered by NVIDIA H100 Tensor Core GPUs. These GPUs bring unprecedented performance to all kinds of AI applications with their Transformer Engine - purpose-built to accelerate LLMs.
Availability of the A3 instances comes on the heels of NVIDIA being named Google Cloud's Generative AI Partner of the Year - an award that recognizes the companies' deep and ongoing collaboration to accelerate generative AI on Google Cloud.
The joint effort takes multiple forms, from infrastructure design to extensive software enablement, to make it easier to build and deploy AI applications on the Google Cloud platform.
At the Google Cloud Next conference, NVIDIA founder and CEO Jensen Huang joined Google Cloud CEO Thomas Kurian for the event keynote to celebrate the general availability of NVIDIA H100 GPU-powered A3 instances and speak about how Google is using NVIDIA H100 and A100 GPUs for internal research and inference in its DeepMind and other divisions.
During the discussion, Huang pointed to the deeper levels of collaboration that enabled NVIDIA GPU acceleration for the PaxML framework for creating massive LLMs. This Jax-based machine learning framework is purpose-built to train large-scale models, allowing advanced and fully configurable experimentation and parallelization.
PaxML has been used by Google to build internal models, including DeepMind as well as research projects, and will use NVIDIA GPUs. The companies also announced that PaxML is available immediately on the NVIDIA NGC container registry.
Generative AI Startups Abound Today, there are over a thousand generative AI startups building next-generation applications, many using NVIDIA technology on Google Cloud. Some notable ones include Writer and Runway.
Writer uses transformer-based LLMs to enable marketing teams to quickly create copy for web pages, blogs, ads and more. To do this, the company harnesses NVIDIA NeMo, an application framework from NVIDIA AI Enterprise that helps companies curate their training datasets, build and customize LLMs, and run them in production at scale.
Using NeMo optimizations, Writer developers have gone from working with models with hundreds of millions of parameters to 40-billion parameter models. The startup's customer list includes household names like Deloitte, L'Oreal, Intuit, Uber and many other Fortune 500 companies.
Runway uses AI to generate videos in any style. The AI model imitates specific styles prompted by given images or through a text prompt. Users can also use the model to create new video content using existing footage. This flexibility enables filmmakers and content creators to explore and design videos in a whole new way.
Google Cloud was the first CSP to bring the NVIDIA L4 GPU to the cloud. In addition, the companies have collaborated to enable Google's Dataproc service to leverage the RAPIDS Accelerator for Apache Spark to provide significant performance boosts for ETL, available today with Dataproc on the Google Compute Engine and soon for Serverless Dataproc.
The companies have also made NVIDIA AI Enterprise available on Google Cloud Marketplace and integrated NVIDIA acceleration software into the Vertex AI development environment.
Find more details about NVIDIA GPU instances on Google Cloud and how NVIDIA is powering generative AI, and see how organizations are running their mission-critical enterprise applications with NVIDIA NeMo on the GPU-accelerated Google Cloud.
Sign up for generative AI news to stay up to date on the latest breakthroughs, developments and technologies.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
15/10/2025
New SBS Documentary Series THE CANCER KILLERS Premieres 4 November on SBS & SBS ...
15/10/2025
SBS celebrates the Festivals of Lights with bold, illuminating stories across th...
15/10/2025
One of humanity's most profound questions continues: Is there any place in our galaxy suitable for life beyond Earth? NASA intends to find out, with the hel...
15/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
15/10/2025
Scality, a global leader in cyber-resilient storage software for the AI era, today announced the advancement of its comprehensive AI ecosystem certification pro...
15/10/2025
The Hollywood Professional Association (HPA) today unveiled key highlights of the 2026 HPA Tech Retreat, scheduled for Feb. 15 19 at the Westin Rancho Mirage Go...
15/10/2025
At NAB Show New York 2025 (Stand 244), Interra Systems will showcase the future of media QC, monitoring, and captioning, highlighting its award-winning, AI- and...
15/10/2025
Grass Valley today announced that RMC BFM, part of the CMA-CGM Group and France's third-largest private media group, has chosen Grass Valley's productio...
15/10/2025
Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future of hybrid, s...
15/10/2025
Rakim to Join Berklee's Hip-Hop Hall of Fame at Signature Series Concert The rap icon becomes the latest inductee, following luminaries such as Roxanne Sh...
15/10/2025
Berklee Brings Live Music to the Head of the Charles Student artists will perform on multiple riverfront stages during the 60th anniversary of the world's...
15/10/2025
CobbTV, the government access television channel for Cobb County, Ga. recently acquired an automated playout system from Pebble, a global provider of automation...
15/10/2025
OSLO, Norway Appear, the global leader in live production technology, will demonstrate how its powerful hardware and software innovations are shaping the future...
15/10/2025
NEW YORK The NBA is making major changes to the NBA App and NBA TV as it takes control of them from TNT Sports, which has long managed the league's digital ...
15/10/2025
SAN MATEO, Calif. In what promises to be a major expansion of interactive features and personalized content on the DirecTV platform, the operator and Glance hav...
15/10/2025
SAN JOSE, Calif. Roku has launched changes to its user interface (UI) that the streaming platform says will better showcase original programming on the platform...
15/10/2025
LOS ANGELES Software-defined data storage and data services provider OpenDrives has elevated Alex Dunfey to chief technology officer, responsible for driving th...
15/10/2025
Rohde & Schwarz unveils compact MXO 3 oscilloscopes with 4 and 8 channels: Advan...
15/10/2025
Back to All News
Revenge Series The Resurrected' Captivates Audiences Across Asia
Entertainment
15 October 2025
GlobalTaiwan
Link copied to clipboard
...
15/10/2025
Back to All News
Bringing the Best in VFX and Virtual Production Together as Eyeline
Jeffrey Shapiro
CEO, Eyeline
Business
15 October 2025
GlobalCanadaInd...
15/10/2025
Deployed by Astound Business Solutions, Harmonic's Primary Distribution Solution Ensures Outstanding Video Quality and Seamless Ad Insertion at the Edge
SA...
15/10/2025
Collaboration extends a trusted relationship as RMC BFM invests in scalable, fut...
15/10/2025
Series coming in 2026 stars Tom Vaughan-Lawlor, Justine Mitchell and Jason O'Mara released today
RT today released first look images of new comedy-drama ...
14/10/2025
SVG Europe Summit 2025: All Sessions Now Available to Watch on SVG PLAYNetworking event that preceded IBC2025 shone a light on elite live sports innovation acro...
14/10/2025
SVG Sit-Down: Author Rich Podolsky on Writing Madden & Summerall: How They Revo...
14/10/2025
SVG All-Stars: Michael Reiners, Coordinating Producer, FloRacingThe Illinois State grad steers a vast schedule of motorsports events at tracks across the countr...
14/10/2025
Content protection: Getting the right management for your DRM By Neal Romanek
Friday, October 10, 2025 - 10:11
Print This Story
Eluvio power the EPCR'...
14/10/2025
As League Takes Over Ops, NBA TV and NBA App Add 60 Games, Weekday Studio Show, ...
14/10/2025
Time and effort: World's largest student-led broadcast prepares to go On Air...
14/10/2025
(L-R) Guest, Kimberly Robinson Jones, Geeta Gandbhir, Pamela Dias, and Takema Ro...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
14/10/2025
Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...
14/10/2025
Lossless p Spotify Premium r h r.
Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat rullas ut til...
14/10/2025
Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...
14/10/2025
Last week, the 4th global Safety Day took place at all SGL Carbon sites.
This years Safety Day focused on hazardous substances. Various information events, wor...
14/10/2025
From bowser to basket, 9 in 10 Aussies are feeling the impact of rising prices
26% of households earn over $160k, but are still concerned about rising prices...
14/10/2025
New players take a bite out of big bank share as consumers increasingly value tr...
14/10/2025
56% of Aussies are looking for a coastal holiday, while 40% are planning a road ...
14/10/2025
51% of Aussies want a hybrid car and 36% want a full EV
Toyota leads the market
75% research online before a new car purchase
Sydney - October 14, 2025 - Aus...
14/10/2025
Unilever leads the market
Beverages, smartphones, and food dominate category sp...
14/10/2025
Top insurance advertisers
Biggest growth categories
Sector ad spend up 4.7...
14/10/2025
WAYNE, Pa. Private-equity firm Saothair Capital Partners said it has completed the acquisition of GatesAir through a newly-formed affiliate....
14/10/2025
Media Excel, a leading provider of encoding and transcoding solutions, today announced that Space Norway, a leading provider of satellite services and operator ...
14/10/2025
Jason Tyler has joined ZTransform, a leader in media environment innovation, as Inside Sales and Procurement Manager bringing commercial and operational focus t...
As generative AI and large language models (LLMs) continue to drive innovations, compute requirements for training and inference have grown at an astonishing pace.
