Sony Pixel Power calrec Sony

ARRI ANNOUNCES NEW ALEXA SXT CAMERAS

18/03/2015

ARRI's new ALEXA SXT (Super Xtended Technology) cameras represent the next exciting step in the continuing evolution of the ALEXA family. Retaining the rock-solid foundation on which ALEXA is built, ALEXA SXT cameras additionally offer ProRes 4K recording, improved image quality, powerful color management and three fully independent HD-SDI outputs.

With in-camera recording of ProRes 4K UHD (3840 x 2160 pixels) and ProRes 4K Cine (4096 x 2637 pixels), ALEXA SXT cameras are the ideal choice for productions that need 4K UHD TV or 4K DCI cinema deliverables, so filmmakers can continue using the ARRI ALEXA platform they know and love.

ALEXA SXT cameras keep the acclaimed 3.4K ALEV III sensor of previous ALEXAs and add the state-of-the-art electronics of ARRIs groundbreaking ALEXA 65 camera. These high-performance electronics combine the latest generation of FPGA processors with a lightning-fast internal backplane and form the basis of a completely overhauled image processing chain, advanced pixel correction and optional noise reduction. This results in a further improvement in overall image quality. Like their XT predecessors, ALEXA SXT cameras retain the unique and popular Open Gate, 4:3 and 16:9 sensor modes, which can be recorded in ARRIRAW or ProRes.

The creation of new, powerful and unique looks has been made possible by utilizing the advanced color management engine originally developed for the ARRI AMIRA camera. Taking advantage of the extremely wide native color gamut of the ALEXA sensor, this new engine allows unprecedented control, which in the end means greater creative freedom for the filmmaker. A new type of look file, the ALF-2 (ARRI Look File 2), contains an ASC CDL (Color Decision List) as well as a 3D LUT (Look-Up Table). The new color management engine can easily match the look of current ALEXA cameras, but also provides the basis for radically different looks. In addition, previewing of looks on set is improved, including the option to use the wide color gamut of Rec 2020 gamma, while dailies creation is made more efficient and final grading made faster. ALF-2 files and the tools that create them are compatible between ALEXA SXT, ALEXA Mini and AMIRA.

To further streamline on-set workflows and deliver what has been asked for by crews all over the globe, ALEXA SXT cameras include three fully independent HD-SDI outputs. This allows, for instance, a Log C image to be used to show the director a pristine image with live grading, a clean Rec 709 image to be fed to video village, and a Rec 709 image with status information overlays to be displayed on the cameras on-board monitor.

ALEXA SXT cameras are designed to keep up with the growing needs of changing production methods: their powerful electronics offer significant potential for future hardware and software upgrades, illustrating ARRI's continuing commitment to the future-proof technology concept behind the ALEXA system.

The first ALEXA SXT cameras are planned for release around mid-2015; the full range will comprise ALEXA SXT EV, SXT Plus and SXT Studio models, replacing current ALEXA XT cameras (though the ALEXA Classic EV model will remain in the line-up). ALEXA XT cameras (except ALEXA XT M cameras) shipped between 1st Jan. 2015 and the first shipment of SXT cameras will be eligible for a full SXT upgrade, free of charge.

Concurrent with the ALEXA SXT release ARRI will offer an SXR (Super Xtended Recording) Module upgrade to owners of existing ALEXA XT, XT Plus and XT Studio cameras. The SXR Module upgrade delivers all the features of the SXT cameras, although it might not offer all the future upgrade potential.

The fundamental advantage of the ARRI ALEXA system is its unique combination of the highest overall image quality with the most efficient workflows on set and in post. Based on extensive market feedback, the ALEXA SXT line of cameras further improves upon those qualities, raising the widely-accepted gold standard set by ALEXA still higher.

About ARRI:

With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the worlds leading designer, manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries and partners that covers every facet of the film industry, including worldwide camera, grip and lighting equipment rental through ARRI Rental; turnkey lighting solutions through the ARRI System Group; lab services, postproduction and visual effects through ARRI Film & TV; and film distribution through ARRI Worldsales. Manufactured products include the ALEXA camera system and AMIRA documentary-style camera; Master Anamorphic lenses; L-Series LED and M-Series HMI lights; Pro Camera Accessories; ARRILASER recorder and ARRISCAN archive technologies. The Academy of Motion Picture Arts and Sciences has recognized ARRI's engineers and their technical contributions with 18 Scientific and Engineering Awards.

A third-generation company, ARRI is owned by the Stahl family, who are descendants of co-founder Robert Richter and who in 2012 made a long-term commitment to the industry by buying the share belonging to the descendant of the other co-founder, August Arnold.

For locations and more information please visit http://www.arri.com

###
LINK: https://news.creativecow.net/story/878518...
See more stories from creativecow

Most recent headlines

04/08/2024

Dalet Appoints Santiago Solanas as CEO to Lead Next Era of Growth and Innovation

Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....

03/06/2024

Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives

Dalet, a leading technology and service provider for media-rich organizations, a...

05/05/2024

Singer Becky G To Close Out TelevisaUnivision's Upfront

A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...

05/05/2024

Publicis Won't Use Nielsen's Big Data as Currency in This Upfront

Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....

05/05/2024

Glenn Kirschner, NBC News Legal Analyst, Rips Media Coverage of Trump Trial

WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...

05/05/2024

Catchy Comedy Marathons The Beverly Hillbillies' May 4-5

Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...

05/05/2024

How NBC Sports Plans to Cover Kentucky Derby

NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...

04/05/2024

Nielsen: Asian American Audiences Spend as Much Time on Mobile as TV

NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...

04/05/2024

Comcast Makes $1M Commitment to Military-Serving Nonprofits

PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...

04/05/2024

FCC Unveils Agenda for May Open Meeting

WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...

04/05/2024

Enhancements Made to Key 5G Convergence Standards

The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...

04/05/2024

Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio

Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio Brie Clayton May 3, 2024 0 Comments Blackmagic Design today announced that Colorist M...

04/05/2024

Three Boston Conservatory at Berklee Alums Nominated for Tony Awards

Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions. ...

03/05/2024

Sudan: New WhatsApp Course Equips Journalists to Report on Conflict Related Sexual Violence

An innovative learning tool to help media and civil society better understand ho...

03/05/2024

Slow Explores an Unusual Relationship With Sincere Romance

PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...

03/05/2024

Be Honest With Your Art': Danny Ocean Reflects on Sudden Stardom and His Deeply Personal New Album

If you aren't familiar with Danny Ocean's music, it's only a matter ...

03/05/2024

Spotify and ELLE Collaborate in Celebration of Emerging Women in Music

Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...

03/05/2024

La Msica Mexicana no es solamente un fenmeno en Mxico y Estados Unidos, tambin en toda Amrica Latina

Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...

03/05/2024

Msica Mexicana Isn't Just a Phenomenon in Mexico and the U.S.-It's Taking Over Latin America.

As one of the fastest-growing sounds worldwide, M sica Mexicana is more than jus...

03/05/2024

Fubo Loses Subs in Q1 But Exceeds Guidance and Reduces Losses

NEW YORK FuboTV reported that it lost 110,000 subs in Q1 2024 but it exceeded its guidance for the quarter with double digit year-over-year increases across key...

03/05/2024

Only 3 Weeks Left To Enter The Creative Industries Most Award

Only 3 Weeks Left To Enter The Creative Industries Most Award Brie Clayton May 3, 2024 0 Comments Creativepool is giving a last call to the creative i...

03/05/2024

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear

WePlay Studios Transforms the Future of Live Event Storytelling with AJA Gear Brie Clayton May 3, 2024 0 Comments By 2032, the esports market is expec...

03/05/2024

The Business of TV News: Shannon Bream Singles Out Key Issue in 2024 Election

WASHINGTON Shannon Bream, Fox News Sunday anchor and chief legal correspondent, sat for a keynote chat at The Business of TV News, with Tom Umstead, senior co...

03/05/2024

ABC News Anchor Martha Raddatz Says Local News Is Everything'

WASHINGTON Asked how important is local news, Martha Raddatz, who has covered foreign conflicts for decades and moderated presidential debates for ABC News, s...

03/05/2024

Paramount Stock Jumps on Report of $26 Billion Bid From Sony Pictures and Apollo Global

Sony Pictures and Apollo Global Management have made a $26 billion cash offer fo...

03/05/2024

CBS Shares 2024-2025 Schedule

CBS announced its 2024-2025 primetime schedule, which features the new dramas NCIS: Origins, Matlock and Watson, and new comedies Poppa's House and Georgie ...

03/05/2024

Fubo Continues To Reduce Red Ink Despite Losing 110,000 Subs in Q1

Sports-focused streaming service Fubo said it reduced its red ink in the first quarter, despite losing 110,000 subscribers since the end of the year....

03/05/2024

Walmart Ready to Release 4K Hybrid Streaming/Smart Speaker

Walmart is reportedly about to release a new 4K streaming box/smart speaker hybrid device for Google TV that could retail for as low as $50, according to a repo...

03/05/2024

Limecraft updates content delivery platform

Enhancements to its Delivery Workspace solution provide increased content delivery robustness and security By Matthew Corrigan Published: May 3, 2024 Enha...

03/05/2024

Sony and Apollo submit $26 billion bid for Paramount Global

According to reports, if the bid is successful, Sony would be the significant majority shareholder of the new private company By Jenny Priestley Published: M...

03/05/2024

Global Academy launches Manchester media school

Located in Manchesters Spinningfields district, the course aims to equip students with the skills, knowledge and industry insight for a career in the creative s...

03/05/2024

New Lightbridge C-Move Core

Lightbridge has created a new Cine Reflect Lighting System kit, dedicated to enabling artistic lighting with consideration of today's productivity practical...

03/05/2024

KPBS Modernizes Infrastructure With Major AES67 Control R...

Broadcast media systems integrator BeckTV and Lawo worked together on a large-scale AES67 build of radio control rooms at KPBS, San Diego's NPR and PBS memb...

03/05/2024

SmallHD Free PageOS 6 Update Adds Powerful New Capabiliti...

Raleigh, NC, April 12, 2024 SmallHD announces PageOS 6, a powerful software update free for owners of SmallHD monitors, featuring increased functionality, exp...

03/05/2024

SmallHD Launches Quantum 32 Quantum Dot OLED HDR Referenc...

SmallHD announces the Quantum 32 a new 31.5 OLED monitor designed to provide reference HDR/SDR images for post-production final color grading, as well as cri...

03/05/2024

How WePlay Studios is Transforming the Future of Live Eve...

By 2032, the esports market is expected to grow to $9.29 billion, bolstered by a global player count and fan following that both continue to climb. The 2023 Lea...

03/05/2024

Amagis Latest FAST Report Unveils the Rise of a Diverse G...

Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), today announced that the 11th edition of the Amagi Global FAST Rep...

03/05/2024

WDR Filmhaus to Implement Riedel Infrastructure

Riedel Communications today announced that Westdeutscher Rundfunk (WDR) is relying on a media and intercom network based on Riedel technology for the renewal of...

03/05/2024

TF1 Chooses Broadpeak to Power Targeted Advertising for N...

Broadpeak , a leading provider of content delivery network (CDN) and video streaming solutions for content providers and pay-TV operators worldwide, announced t...

03/05/2024

Limecraft Announces New Platform Update and Preview of MI...

Media technology innovator Limecraft will exhibit the latest updates to its online platform on stand G79 at the 15-16 May 2024 Media Production & Technology Sho...

03/05/2024

Prism Sound Announces Partners For 8 Hours At Rockfield 2...

Audio interface specialist Prism Sound is partnering with console manufacturer Solid State Logic, professional monitor manufacturer PMC and acoustic panel and d...

03/05/2024

Intinor brings excellence in contribution streaming to MP...

Intinor, Sweden's leading developer of products and solutions for high-quality video over the internet, is set to join forces with its UK partner Zest Techn...

03/05/2024

NAKIVO Reports 10 Percent Revenue Growth in EMEA Region

NAKIVO Inc., a fast-growing software company dedicated to protecting physical, virtual, cloud, and SaaS environments, announced its Q1 2024 financial results to...

03/05/2024

Hiltron Introduces Field-Upgradable Motorisation Kit for...

Hiltron Communications announces an addition to its range of satellite communication products and systems: a field-upgradable motorisation kit specifically desi...

03/05/2024

LiveU Showcases Story-Centric Workflows and the LiveU Eco...

Visit LiveU at Stand D30 With this year an exceptional one for major sporting events alongside multiple, key elections, the power and flexibility of LiveU'...

03/05/2024

Agile Content appoints Koldo Unanue as new CEO to boost t...

Agile Content, the leader in the development of technology and solutions for the provision of television services over the Internet, announces Koldo Unanue as i...

03/05/2024

Fubo, Dish, DirecTV & Others Urge Congress to Probe New Sports Streaming JV

Eight co-signers representing streaming services, pay TV operators and public interest groups have sent a letter to Congressional leaders urging their Committee...

03/05/2024

Brightcove Integrates AWS-Powered Generative AI Solution

BOSTON Brightcove has announced that it has implemented Amazon Q Business, a new generative AI assistant on Amazon Web Services (AWS)....

03/05/2024

CBS Claims 16th Straight Prime Time Viewing Title

NEW YORK CBS has declared that it will finish the 2023-24 season as Americas Most-Watched Network in primetime for the 16th consecutive season....