TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowadays due to the investment increase and the turn to AVoD models of some of the biggest streaming platforms. Therefore, it's more important than ever to trust on reliable advertising scheduling software to manage and control all our TV Ads. In this VSN Shortcuts video, Toni Vilalta shows how to control all our advertising and monetization processes with a single system: VSNCrea.
1. Ad Rates in your advertising scheduling software
We will define the campaign's Ad Rates in VSNCrea as the first step for our TV Ads. Therefore, our advertising scheduling software counts with a specific where we will define its name, date range and channel. In this screen, we will also set the number of seconds for each TV Ads and the Ad Rate type. VSNCrea allows us to select between fixed rates or cost per rating for the commercials. In addition, we can set a different percentage of the price or jingles or graphic insertions or establish several free commercials as a bonus for our clients.
2. Set the price for your TV Ads
The next step we will take with our advertising scheduling software is setting up the price for each program, time range or block in our channel schedule. Once we've defined the price, we will create the commercial contracts and assign them to their Ad Rate.
We will create a new contract or campaign, set the channel, the Ad Rate and the currency for billing. We will set the dates for the campaign and establish the amount of money our client will spend on the campaign. The other parameters will be automatically calculated once we schedule our TV Ads.
3. Create a service order for our TV Ads
Once we've set the price, we will schedule our TV Ads, jingles or graphic insertions using the service orders. We will select from the commercial productions inside our catalog for the campaign. If the media is archived in our MAM System, like VSNExplorer, we can preview it. We can define which commercials will be part of the service order and schedule them individually in our content blocks.
To make this scheduling easier, we can create time windows. Therefore, the scheduling menu will only show the time windows we've selected when scheduling our TV Ads. For example, if this campaign is focused only on prime time, we can choose that time window and our menu will only show prime time as an option for scheduling.
4. Scheduling the TV Ads
Once these parameters are ready in our advertising scheduling software, the scheduling begins. We can set each commercial showing in our blocks, choose between the TV ads included in the campaign and establish its duration and position inside the advertising break. We can set the price for each TV Ads or let the system calculate it automatically using the formula defined previously in the Ad Rate. We can also schedule it in a specific commercial break, and we can see the duration and time availability within that break for advertising. We can enter multiple productions and they will appear in the list.
5. Fast scheduling option in VSNCrea
Once these parameters are ready in our advertising scheduling software, the scheduling begins. We can set each commercial showing in our blocks, choose between the TV ads included in the campaign and establish its duration and position inside the advertising break. We can set the price for each TV Ads or let the system calculate it automatically using the formula defined previously in the Ad Rate. We can also schedule it in a specific commercial break, and we can see the duration and time availability within that break for advertising. We can enter multiple productions and they will appear in the list.
6. Advanced reports for our advertising
VSNCrea not only allows the advanced scheduling of our TV Ads, but also enables the creation of reports to know the performance of our channel's advertising. In the video example, we show you the graphical view of the report, in which we can see the spot's ROI according to the client, or we can see it by contracts or campaigns.
You can create your custom reports by specifying the type. For example, you can add columns such as name, price, days or any of the metadata fields available in VSNCrea. In less than thirty seconds we can create an exportable report of results in .pdf, .csv or any other format and we can send all this information to billing systems. If you want to know more about VSNCrea and the functionalities of our BMS, do not hesitate to book a demo with our professionals.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
TV ads and commercial insertions are the main way to monetize content in linear and non-linear channels. Advertising is becoming more and more important nowadays due to the investment increase and the turn to AVoD models of some of the biggest streaming platforms. Therefore, it's more important than ever to trust on reliable advertising scheduling software to manage and control all our TV Ads. In this VSN Shortcuts video, Toni Vilalta shows how to control all our advertising and monetization processes with a single system: VSNCrea. 
