Creative Collective Xperience Factory Crafts Bridal Bli For Viceroy Hotels & Resort

Los Angeles-based Blueyed Pictures creative collective Xperience Factory lead by Mark Humphrey delivers preeminent dream destination weddings in the fashion-forward 2:00 video entitled Marchesa / Viceroy for Viceroy Hotels & Resorts. Produced direct-to-client, the video artfully and glamorously captures Marchesa-clad beauties in five Viceroy locales across the globe.

Click HERE to see the video on Viceroy's site.

In the video, Xperience Facotry fuses the design aesthetic synonymous with Viceroy Hotels around the world with the renowned designs of couture Marchesa gowns. Each featured Viceroy property is carefully paired with a unique Marchesa gown that reflects a similar aesthetic. Says Mark Humphrey, the director/creative director, The Anguilla property was angular and Kubrick-like, so we cast that location with a stylistically similar Marchesa gown. The setting for the Snowmass location was completely romantic and epic in every way, hence the gown choice embracing these qualities. It was a rewarding creative challenge.

Xperience Factory sought to capture Viceroy's unsurpassed destination wedding packages with style, highlighting the stunning brides-to-be in picturesque physical environments: the crystal blue waters of Anguilla, St. Lucia and Riviera Maya, the sophisticated setting of Beverly Hills' L'Ermitage, and the grandiose mountain valley of Snowmass, Colorado. Both beauty and fashion are given an artful and romantic showcase in the two-minute video.

Blueyed Pictures represents Xperience Factory for U.S. commercial projects.

About Blueyed

BLU is a multi-faceted commercial production company specializing in broadcast, digital branded content, features, live events, behind-the-scenes, and EPKs. Based out of Los Angeles, with offices in London and Tokyo, Blueyed represents and manages a diverse international roster of directors. Their award winning work spans the genres of automotive, comedy, real people, beauty, fashion, kids, toys and action sports. Blueyeds in-house editorial and visual f/x division offers an array of post-production services as well.

Credits:

Client: Viceroy Hotels & Resorts

Title: MARCHESA / VICEROY, 2:00

Director/Writer/Producer: Xperience Factory

Executive Producer + Assistant Vice President, Marketing Communication and Brand Management: Azadeh Hawkins

Production Company Representative: XperienceFactory

Blueyed Pictures represents Xperience Factory for U.S. commercial projects.

###

LINK:	http://news.creativecow.net/story/871388...
	See more stories from creativecow

Most recent headlines