iQIYI and Dolby Extend Strategic Collaboration in Effort to Lead Online Video Experience Evolution in China

Beijing, September 16, 2014-iQIYI, one of the largest Internet and mobile video service providers in China, and Dolby Laboratories, Inc. (NYSE: DLB) today announced that they are extending their strategic collaboration to further enhance the sound quality of online video through technology innovation and deliver true high-definition entertainment experiences at home and on the go.

As an important part of extending iQIYIs collaboration with Dolby, iQIYI has started to produce its in-house drama, From the Stars Heirs, in Dolby surround sound and will produce and deliver more of its premium in-house content in Dolby surround sound and 4K in the future. This makes iQIYI the first online content provider in China to produce and deliver TV dramas in Dolby surround sound. As a result, consumers can expect a broader range of HD content available with compelling Dolby audio on iQIYI applications.

The continuous evolution of user demands will inevitably result in the development of technologies. Moreover, technology innovations even need to be prior to the change of user demands, said Xing Tang, Chief Technology Officer, iQIYI. Previously, iQIYI has already been leading the authentic HD and ultra-HD video experience in China. The collaboration between iQIYI and Dolby will further enrich the premium video experience of iQIYIs users through enhanced audio quality. Video viewers in China can be pickier. We hope that, with the power of technology, we can continue to enhance user experiences.

iQIYI and Dolbys shared passion for leveraging advanced technologies to offer the best-in-class entertainment experiences makes us perfect collaborators, said Mahesh Sundaram, Vice President, Asia Pacific, Dolby Laboratories. Dolby surround sound has proven to be a key element for premium entertainment experiences. We are confident that this collaboration will take the streaming entertainment experience to a brand-new level for consumers in China at home and on the go.

iQIYI and Dolby have been joining hands to enhance online entertainment experiences. Now, premium video content with Dolby surround sound has been made available across all of its streaming video platforms, including TV and mobile services. iQIYI is featuring a total of more than 1,000 movies and TV shows with Dolby audio. The number keeps growing, and so do the content genres. Especially on the mobile front, where there is explosive growth of demand for video, iQIYI has started to deliver premium content with Dolby surround sound on its Android™ and Windows Phone based apps.

Using Android mobile devices with Dolby technology or Windows Phone based devices like the recently launched Lumia 930, consumers can experience rich content with Dolby surround sound on the go with headphones.

The iQIYI and Dolby Joint Testing Center has officially become operational. Dolby licensees, including TV manufacturers and chipset providers in China, now have free access to a cloud-based solution that makes it easier than ever for them to test Dolby enabled technologies and 4K video content on their products. With expertise from iQIYI and Dolby, iQIYI expects the joint testing center to set the benchmark in the industry for high-quality streaming HD entertainment.

Today, in addition to traditional broadcast services, delivering an HD experience with surround sound has become a growing trend among Chinas streaming video services. The collaboration between iQIYI and Dolby certainly will stimulate reflection and exploration on video and audio experience in Chinas video market. These achievements will continuously facilitate the development and innovation of the video technologies in China, said Professor Sun Lifeng, Tsinghua University, and Associate Director and General Secretary, Professional Committee of Multimedia Technologies, China Computer Federation.

About iQIYI

iQIYI is the leading online video brand in China. Since its launch on April 22, 2010, iQIYI has pursued the ultimate user experience, thus becoming an industry model in promoting all-round innovation in products, technologies, content and marketing.

According to the latest data from iUserTracker, in July 2014, iQIYI and PPS ranked 1st in terms of all-platform user scale and duration of video viewed, covering a total of 345 million viewers. At the mobile end, according to the latest data from iResearch mUserTracker, iQIYI and PPS mobile video covered 134 million users in July 2014, continuing to lead Chinas online video industry.

In the future, iQIYI will continue upholding the objective of offering customers richer video content and a better viewing experience, to achieve multiple wins of users, video sites, partners and advertisers.

About Dolby Laboratories

Dolby Laboratories (NYSE: DLB) creates audio, video, and voice technologies that transform entertainment and communications in mobile devices, at the cinema, at home, and at work. For nearly 50 years, sight and sound experiences have become more vibrant, clear, and powerful with Dolby. For more information, please visit www.dolby.com.

Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S14/28284 DLB-G

Media Contact:

Lila Fu

Dolby Laboratories, China

+86-10-5910-3246

lila.fu@dolby.com

LINK:	http://investor.dolby.com/releasedetail.cfm?ReleaseID=871222...
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