19 September 2014
ENDEMOL TO LAUNCH LEGENDS OF GAMING YOUTUBE CHANNEL AND LIVE ALEXANDRA PALACE EXPO HOSTING 40,000 GAMING FANS Endemol, a world leader in multiplatform entertainment, today announced that the UK arm of its global premium channel network (PCN), Endemol Beyond, is set to launch Legends of Gaming, an international eSports channel fronted by top YouTube gamer Ali A. Endemol has also partnered with Upper Street Events, the company behind 17 market leading shows including Gadget Show Live; for Legends of Gaming LIVE, a four day videogames expo that will be held 3rd - 6th September 2015 at London's historic Alexandra Palace.
The Legends of Gaming channel will be released later this September, featuring both up-and-coming and established YouTube stars as they battle it out in a nationwide tournament to find the ultimate gamer.
Building on Endemol's worldwide reputation for creating hit formats with international appeal, the groundbreaking channel will stand apart from other eSports competitions by spanning all gaming genres to create an even playing field that will maximise the potential for upsets, excitement and laughs.
Adding yet more entertainment, the roster of Legends' will take on the role of their superhero alter-egos, each one crafted and shaped by the gamers to encapsulate their ethos and play on their online personas. This means elaborate, homemade outfits, cheesy catchphrases, comic book graphics and Spandex lots of Spandex.
At the helm of the team of Legends is YouTube gaming star, Ali A, who has more than 5.5 million subscribers and over 1 billion views to his two YouTube channels, whilst averaging 100,000 new subscribers and 11 million views per week on his main channel alone.
Ali A will take on the role of host of Legends of Gaming from its launch at the end of the month. As well as providing expert commentary on games as they're played out, he will be tasked with compiling highlight reels, countdowns, and news-and-review pieces that will live alongside the competition content.
With the initial Next Generation' tournament for up-and-coming gamers set to run from September to December, the beginning of next year will mark the beginning of the Elite' tournament, starring the household names of the platform.
All this will lead up to Legends of Gaming LIVE in September 2015, which promises to be the most spectacular gaming expo ever to be held in London. The four day event - including one exclusively for trade and press - will see 40,000 gaming fans descend on Alexandra Palace and will feature the stars of Legends of Gaming competing in live events, hosting their own sessions and meeting the public. Alongside all this will be an expo arena celebrating everything the world of videogames has to offer, including the opportunity to see and play the very latest games before they hit the shelves.
Laurence Jones, Commercial Director of Endemol UK comments: Legends of Gaming is a perfect example of how Endemol is developing new kinds of properties and talent with fantastic potential across platforms including YouTube, live events, television and more. In doing so we're delivering unique opportunities for brands and advertisers to achieve long term engagement with a young and passionate fan base.
Commenting on the forthcoming release of the Legends of Gaming channel, Endemol Beyond UK Director of Digital Content, Randel Bryan, said: Legends of Gaming is a channel that was just crying out to be made. For years we've seen the YouTube gaming elite entertaining their audiences from their own bedrooms, now it's time to bring them all together, level the playing field and find out who really is the ultimate Legend of Gaming.
Commenting on the upcoming Legends of Gaming LIVE event, Katie Ventresca, Upper Street Events said: This marks a dramatic shift in videogaming events. Legends of Gaming LIVE will be a truly spectacular expo, built around YouTube and streamed live on Twitch - the go to places to source news & entertainment for gamers. We've got some incredible plans for Alexandra Palace. From AAA to indie, from mobile to home console - be it for young or for old, Legends of Gaming LIVE will have something for everyone.
Visit the Legends of Gaming Channel here: https://www.youtube.com/user/legendsofgaming
The launch of Legends of Gaming builds on the rapid growth of Endemol Beyond, which having launched in late 2013, now counts more than 300 million monthly views and has struck international partnerships with a host of star talent for original digital video content and channels.
This has most recently included Hollywood A-listers such as Pitbull and Emmy Award winner Drea de Matteo (The Sopranos; Desperate Housewives); as well as YouTube superstars including UK gamer KSI (over 1.28 billion views); young U.S. rap sensation, MattyB (over one billion views; 6.7 million followers); Vine comedian, Brittany Furlan (over 7 million followers) and digital fashion and beauty pioneer, Michelle Phan (over 6.8 million followers).
Endemol Beyond is the first premium channel network with hubs in US, UK, Germany, France, Italy and Spain; and is expanding into regions such as Asia Latin America and Central and Eastern Europe. The PCN's growing portfolio of roughly 300 digital video channels features premium original content across verticals including entertainment, celebrity, film, music, games, pop culture, reality and factual. Visit http://www.endemol-beyond.com/
Most recent headlines
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Back to All News
Netflix's The Great Flood and Culinary Class Wars 2 Top Gl...
23/12/2025
Back to All News
Stranger Things By the Numbers: How the Global Phenomenon Shap...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
19 September 2014 
