It's All About Black History Month on ITV

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It's All About Black History Month on ITV

Black culture is brought brightly into focus from today on ITV as viewers will see brand new on air trails along with channel idents marking and celebrating Black History Month.

The creative work will complement newly commissioned programmes and content showing across ITV channels and platforms throughout October.

The campaign by ITV Creative (ITVs in-house creative team), who conceived and produced the layered animation, draws on the rich contribution to British life of black figures and culture across a wide range of areas from literature, history and science to music, food and fashion to deliver a visually vibrant, upbeat and thought-provoking palette.

The concept It's all about sees icons from Maggie Aderin-Pocock, Amma Asante, Baroness Floella Benjamin DBE and Dame Linda Dobbs to Arthur Wharton, Alison Hammond, Craig Charles, Fuse ODG and David Olusoga appear in vision amid a kaleidoscope of cultural imagery and textures as narrators Ashley Banjo, Noel Clarke, Maya Jama and Angela Griffin tell us It's all about everything from the music the style...the literature... the arts... the discovery people coming together to It's all about the past....the future...it's all about the culture.

Creatives Adie Headley and Anthony Dziworshie, who led the project for ITV Creative, said in a joint statement: The inspiration behind our spot was to celebrate Black culture and all its many facets. We wanted to create a piece of work that showed the vast range of skills, talents and professions that Black people have thrived within across Britain, for many generations. Too often Black people are portrayed as being monolithic, so from shining a light on staple-holds such as Mary Seacole to modern day writers like David Olusoga, we wanted to show the breadth of how Black culture has influenced Britain.

The core team at ITV that worked on the trails also includes producer Angela Lyttle and production assistant Ttwarna Cordwell. The team worked in tandem with freelance design director Ogo Okpue and collaborated with music producer Khwezi on the bespoke and distinctive soundtrack, with sound design by Alex Bingham at Machine Sound.

Throughout Black History Month, ITV's on air branding will be designed by Black artists, who have created artwork for the channel idents as part of ITV Creates. This is a project that has seen artwork by individual and community group artists feature in channel idents since 2019.

Artists include: Hamed Maiye, Neequaye Dreph Dsane, King Owusu, Alfie Kungu and Carleen De S zer.

Ade Rawcliffe, ITV Director of Diversity & Inclusion, said: ITV has never marked Black History Month in quite this way before. In our Diversity Acceleration Plan, which we launched in July, we committed to ensuring that ITV commissioning better represents contemporary British life on screen within the next 12 months. As well as commissioning programmes showcasing Black British talent, both onscreen and behind the camera, we have also organised a range of talks from amongst others David Lammy, Munroe Bergdorf and David Olusoga and events for all ITV staff, led by our staff network ITV Embrace.

Our ambition is that the legacy of Black History Month remains across our output, on screen and off and all year round.

The new ITV shows coming up in October are: IRL with Team Charlene; Alison Hammond: Back To School; Sorry I Didn't Know Craig & Danny Funny, Black and on TV. These will be shown along with updated programmes including David Harewood-presented film In the Shadow of Mary Seacole and Martin Luther King by Trevor McDonald, alongside acclaimed documentary First Among Equals: The Laurie Cunningham Story.

And ITVs flagship daytime shows will be supporting Black History Month with a range of on air activity throughout the month of October.

ITVs flagship daytime shows will be supporting Black History Month with a range of on air activity throughout the month of October.

Today, (October 1st) Good Morning Britain launched it's series of Black History Icons short films to run throughout the month, which will recognise and celebrate the black figures and events that have changed history, all voiced by The Chases Shaun Wallace.

Lorraines award-winning Change And Check' campaign returns featuring the show's Dr Amir and his mother, Mama Khan, who discuss the importance of routine breast screenings for BAME women following her breast cancer diagnosis during a mammogram. Plus Lorraine's fashion expert Candice Brathwaite will look at what growing up as a British black woman means to her.

On This Morning Alison Hammond will take on the special role of Guest Editor, plus there will be regular health features - Black Health Matters - throughout the month that will focus on the issues affecting the BAME community. The programme will also deliver hair and beauty advice, musical performances and exclusive case studies to get everybody talking.

And as part of their Inspirational Women strand, Loose Women will be honouring black British women who have changed the world we live in today, featuring empowering interviews with guests such as Baroness Doreen Lawrence. Loose Women will also continue to tackle important taboo subjects close to our panellists' hearts. Kelle Bryan, Judi Love and Brenda Edwards will be leading the debate on issues such as why magazines are still not embracing black cover stars, exploring that little-discussed issue of secondary trauma and why black mums face discrimination in the labour ward.

BritBox is also showing the Black History Month Collection - details further below.

All Black History Month content will be available on ITV Hub, which will

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