Sony Digital Rapids Pixel Power calrec Sony

New campaign urges SA's men not too fear the finger'

15/11/2019

15 November, 2019 - 11:31

A new campaign for the Cancer Association of South Africa (CANSA) by advertising agency HelloFCB+ is urging South Africas men to visit CANSA Care Centres for a prostate blood test.

Dont Fear The Finger, an integrated advertising campaign inspired by the classic horror movie genre launched during mens health month in November with a TVC that removes the fear and encourages men to go for a test. The spot follows a man tentatively going for his first prostate exam only to find out that his fears are completely unfounded.

Social videos and online banners also use suspense and fingers to point men to the campaign microsite where they can book an appointment at their nearest CANSA Care Centre.

You can view the TVC here: https://www.youtube.com/watch?v=mmwD3wgNFWE&feature=youtu.be

You can see the Instastories here: ttps://youtu.be/uLhFXOF-G3g

Prostate cancer is the most common form of cancer in males locally and globally and its showing a significant increase in numbers. The problem is, for most men, theres nothing more terrifying than going for the dreaded finger check. So much so that prostate cancer, which is highly treatable in its early stages, goes largely undetected until its too late.

Today though, unbeknownst to most men, the first prostate exam for guys over the age of 40, can be a simple blood test, with the finger, or Digital Rectal Examination, only playing a role if abnormalities are found.

Using the very thing that men fear the most to deliver a positive message, felt like the perfect way to dispel some of the myths around what men think a prostate exam is all about, said Mike Barnwell, CCO of HelloFCB+

Lucy Balona, Head of Marketing and Communication at CANSA, is enthusiastic about the campaign and added: Its important that mens cancers are met with the same vigour and commitment that womens cancer awareness receives. CANSA is proud to be a part of this project and we hope that we can reach more men than we have before, encouraging them to get screened and get educated as early detection is vital.

CANSA Care Centres offer reduced cost prostate screenings to encourage men to go and get tested. Go to www.dontfearthefinger.co.za for more info.

Where to find out more information:

Visit www.cansa.org.za or contact the nearest CANSA Care Centre, call CANSA toll-free 0800 22 66 22 or email: info@cansa.org.za. In addition to online resources and Facebook support groups, CANSA offers multi-lingual support on WhatsApp: 072 197 9305 for English and Afrikaans and 071 867 3530 for Xhosa, Zulu, Sotho and Siswati. Follow CANSA on Twitter: @CANSA (http://www.twitter.com/CANSA), join CANSA on Facebook: CANSA The Cancer Association of South Africa and follow CANSA on Instagram: @cancerassociationofsouthafrica and LinkedIn

Credits

Agency: HelloFCB+

Production company: Romance Films

Director: MJ

Producer: Helena Woodfine

Audio: We Love Jam

Post: Deliverance

Editor: Gordon Midgely

Social posts directed by Kevin Fitzgerald

Post: Fuel Content

Embedded video for New campaign urges SA's men not too fear the finger'

Africa South Africa

0833031778
LINK: https://www.filmcontact.com/news/south-africa/new-campaign-urges-sa%E2...
See more stories from filmcontact

Africa Stories

18/01/2020

Watch: Uzalo latest Episode 250 S5 Thursday, 16 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

17/01/2020

14th Annual South African Film and Television Awards (SAFTAs) open the call for Discretionary Award Nominations

14th Annual South African Film and Television Awards (SAFTAs) open the call for ...

17/01/2020

Watch: Uzalo latest Episode 249 S5 Wednesday, 15 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

16/01/2020

January 2020 Issue

-- -- Facebook Twitter Google Pinterest -- --...

16/01/2020

MTN Bushfire presents Short Film Festival 2020

-- -- As one of Africa's largest and most inclusive music and arts events, MTN Bushfire has earned its global reputation as a distinctly African, yet ...

16/01/2020

Watch: Uzalo latest Episode 248 S5 Tuesday, 14 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

15/01/2020

LiveU State of Live' report confirms continuous strong growth in live...

-- -- On 12 December 2019, LiveU presented its annual State of Live' report based on data gathered from its global customer base of thousands of user...

15/01/2020

Atomos Ninja V and Nikon Z 6 and Z 7 upgrade...

-- -- Atomos recently released the revolutionary RAW over HDMI recording solution for the Ninja V HDR monitor/recorder when combined with the Nikon Z 6 or...

15/01/2020

IP workflows and a future roadmap of the industry

-- -- SCREEN AFRICA EXCLUSIVE: Written by Larissa Goerner, director of Advanced Live Solutions, Grass Valley Consumer habits are changing the world of v...

15/01/2020

Watch: Uzalo latest Episode 247 S5 Monday, 13 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

14/01/2020

IABM membership grows to 600+ companies

-- -- IABM, the international association for broadcast and media technology suppliers, recently announced that it has reached another milestone in its dr...

14/01/2020

Watch: Uzalo latest Episode 246 S5 Friday, 10 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

13/01/2020

Three MultiChoice Talent Factory alumni travel to the USA for New...

-- -- This year, renowned film school, the New York Film Academy opens its doors to MultiChoice Talent Factory (MTF) alumni Mainala Silondwa (Zambia), Gil...

13/01/2020

7th Ugu Film Festival to focus on strides made by female...

-- -- The Ugu Film Festival, hosted by Sollywood Films in partnership with The National Film and Video Foundation, and Ugu South Coast Tourism, is back wi...

13/01/2020

In conversation with multi-award-winning director Rea Moeti

-- -- SCREEN AFRICA EXCLUSIVE: Screen Africa spoke to multi-award-winning director Rea Moeti, director and creator of Showmax's latest Original, the...

11/01/2020

Watch: Uzalo latest Episode 245 S5 Thursday, 9 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

10/01/2020

Watch: Uzalo latest Episode 244 S5 Wednesday, 8 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

09/01/2020

7th edition of Ugu Film Festival to focus on strides made...

-- -- The Ugu Film Festival, hosted by Sollywood Films in partnership with The National Film and Video Foundation, and Ugu South Coast Tourism, is back wi...

09/01/2020

LiveU 2019 State of Live' report confirms continuous strong growth in...

-- -- On 12 December 2019, LiveU presented its annual State of Live' report based on data gathered from its global customer base of thousands of user...

09/01/2020

Watch: Uzalo latest Episode 243 S5 Tuesday, 7 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

08/01/2020

Inside the making of Jahmil X.T. Qubeka's Knuckle City

-- -- SCREEN AFRICA EXCLUSIVE: It is regarded as the boxing mecca of South Africa: Mdantsane township has produced over 17 boxing world champions since 1...

08/01/2020

Watch: Uzalo latest Episode 242 S5 Monday, 6 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

07/01/2020

Watch: 7de Laan, latest Episode 56 S21- Monday, 6 January 2020

Catch the latest episode every weekday at 18:00 on SABC 2 - or check TheSouthAfrican.com for the episodes after they have aired. -- --...

07/01/2020

Three MultiChoice Talent Factory Alumni travel to USA for New York...

-- -- This year, renowned film school, the New York Film Academy opened its doors to MultiChoice Talent Factory (MTF) alumni Mainala Silondwa (Zambia), Gi...

07/01/2020

Watch: Uzalo latest Episode 241 S5 Friday, 3 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

06/01/2020

UNESCO project for African women filmmakers call

Brochure Application form #Supporting young women filmmakers in Africa! Call for applications Film and artist-in-residence, Nara Japan 28 March- 12 April...

05/01/2020

Watch: 7de Laan, latest Episode 55 S21- Friday, 3 January 2020

Catch the latest episode every weekday at 18:00 on SABC 2 - or check TheSouthAfrican.com for the episodes after they have aired. -- --...

04/01/2020

Watch: Uzalo latest Episode 240 S5 Thursday, 2 January 2020

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

03/01/2020

Soapie teasers: What's happening in Uzalo in January 2020?

Nkunzi's attempt to get MaNgcobo back is thwarted, Gabisile has to think on her feet when Sbu almost gets her and Khehla into trouble, and Fikile gets back ...

03/01/2020

Watch: Uzalo latest Episode 238 S5 Tuesday, 31 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

01/01/2020

Watch: Uzalo latest Episode 237 S5 Monday, 30 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

01/01/2020

Soapie teasers: What's happening in 7de Laan in January 2020?

Friday 3 January 2020 Episode 4736 -- -- Romeo gets an unexpected visit at work. Lesedi's friends are concerned about her. Monday 6 January 2020 Epis...

31/12/2019

Watch: Uzalo latest Episode 235 S5 Friday, 27 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

29/12/2019

Watch: 7de Laan, latest episode Monday, 25 November 2019

Read all about what's happening in November over here. -- -- Catch the latest episode every weekday at 18:00 on SABC 2 - or check TheSouthAfrican.com for...

28/12/2019

Watch: Uzalo latest Episode 232 S5 Monday, 23 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

24/12/2019

Watch: Uzalo latest Episode 231 S5 Friday, 20 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

21/12/2019

Watch: Uzalo latest Episode 230 S5 Thursday, 19 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

20/12/2019

Sundance makes history by selecting First Narrative Film directed by a black South African

20 December, 2019 - 07:53 They say dynamite comes in small packages, Sadla, ...

20/12/2019

Sundance makes history by selecting First Narrative Film directed by a South African

20 December, 2019 - 07:53 They say dynamite comes in small packages, Sadla, ...

20/12/2019

Watch: Uzalo latest Episode 228 S5 Wednesday, 18 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

19/12/2019

Watch: Uzalo latest Episode 227 S5 Tuesday, 17 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

19/12/2019

NFVF Congratulates Approved 2019/20 Bursary Students

NFVF Congratulates Q3 Approved Bursary Students 18 December 2019. The National Film and Video Foundation (NFVF) would like to congratulate the approved 2019/20...

18/12/2019

Watch: Uzalo latest Episode 224 S5 Wednesday, 11 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

18/12/2019

Watch: Uzalo latest Episode 225 S5 Thursday, 12 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

17/12/2019

Watch: Uzalo latest Episode 226 S5 Friday, 13 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

13/12/2019

Dettol reinforces protection as strong as a mother's love' positioning with new campaign

13 December, 2019 - 08:04 Reckitt Benckisers 80-year-old brand Dettol is rei...

12/12/2019

Watch: Uzalo latest Episode 223 S5 Tuesday, 10 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

11/12/2019

Latest episode in #ToyotaStoriesSA campaign another winner on social

11 December, 2019 - 10:50 The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150 000 Facebook views,...

11/12/2019

Watch: Uzalo latest Episode 222 S5 Monday, 9 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...

10/12/2019

Watch: Uzalo latest Episode 221 S5 Friday, 6 December 2019

The story follows the family whose wealth was built in the murky criminal underworld, as well as the more wholesome Mdletshe family who's day to day life, i...