
Copenhagen, September 12th, 2014 National Geographic Channels International announced today the launch of Nat Geo People - a new TV channel that offers unfiltered, intimate access to inspiring stories of real people all over the world - in Denmark. Nat Geo People is picked up by the leading distributor, YouSee, and launched in their most widely distributed basic TV-package along with National Geographic Channel and Nat Geo WILD. This ensures an immediate distribution of 720,000 Danish households, representing 30% of the total viewing public.
With successful launches earlier this year in Turkey, Italy and Germany, Nat Geo People has established itself as an integral part of the Nat Geo family along with other brand portfolio networks: National Geographic Channel and Nat Geo WILD. With a slight skew towards feminine viewers, Nat Geo People complements the slightly male-skewed National Geographic Channel perfectly.
We are very proud to be able to launch Nat Geo People in Denmark. Nat Geo People rounds out our portfolio of linear and non-linear destinations from the National Geographic brand. Nat Geo People arrives as a natural extension for National Geographic, bringing viewers emotional and entertaining true stories of real people. Our focus is on compelling characters who take you into riveting subcultures and on exhilarating adventures , said Aase Ytreland, Managing Director of Fox International Channels Nordic.
Nat Geo People features stories of notable individuals and fascinating subcultures found across the globe through programmes like David Rocco's Dolce Vita, where Italian chef David Rocco puts his unique style and passion for bringing interesting people and great food together in this remarkable series; Food Lover's Guide To The Planet, about some of the world's most delicious cuisines in the world; Ladyboys, focused on the connection between British expats and their ladyboy lovers in Thailand; Hook, Line & Sisters, about the experienced lived in Alaska by the sisters and female fishing duo Sierra and Memry who trek to a remote location to earn an entire year's living in just three short months; and Don't Tell My Mother, the series host by the French journalist Diego Bu uel, who ventures to dangerous and inaccessible countries as well as burgeoning megacities to offer an eye-opening encounter and insider look at life inside these amazingly diverse areas.
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